News / The new inspiration comes from soOud

Ilham is the new fragrance by soOud: in Arabic it is the sound of the word whose corresponding meaning is “Inspiration”. A complex and intense olfactory pyramid, notable for such precious and unusual ingredients as saffron, grey amber, tree musk, the Indian spice Nagarmotha or the Malaysian essential oil Gujum. In soOud, the sensuality of oriental fragrances, profound, intriguing and passionate, typical of the Arab world, encounter a soul refined in its western manifacturing. Two precious raw materials conceal rare essences dedicated to the exploration of the senses, divided into two lines: Nektar, true high-concentration, rich, precious extracts, and Eau Fine, intense and delicate on the skin. The names chosen are the phonetic translation of Arab words: on every package you can discover their meaning in English and French. Every fragrance extols inner beauty: the bottles almost entirely lacquered – except for the central part where a strip of transparent glass appears – to remind us of the niqab veil, which leaves a glimpse only of the eyes of the person who wears it. The stopper with its half cut recalls the sloping lines of modern buildings in the Middle East, completing a masterful blend of traditions and contemporaneity.