ROADS GOES TO SELFRIDGES: THE EXCLUSIVE LAUNCH 1st-14th MAY

Roads Fragrances takes the road to Selfridges. Celebrating the launch of Roads Fragrance in Selfridges, with an interactive art installation combining scent, film, imagery on a bespoke stage, challenging one’s attitudes and beliefs towards the definition of beauty. This two week installation coincides with the inception of the Selfridges Beauty Project, a six week celebration exploring not only the fun of beauty, but exploring the diversity in attitudes towards beauty. Danielle Ryan, the founder of Roads and member of the Ryan family, will be present 1st May, & 12th – 14th May to share her unique vision on the brand and on the ten special fragrances. Her company is an international lifestyle brand that includes not just a line of luxury fragrances, but also a publisher of books on art and design as well as a film and documentary entertainment division. Each eau de parfum takes its inspiration from places, people, memories, emotions, artistic and visual sensations. All the fragrances are manufactured with finest ingredients and finest quality raw materials. The fragrances explore new paths of research, leaving the door open to new forms of olfactory poetry. Many roads we take, many sides of ourselves we can discover. Perfumes included.