News / FROM A TO Y: AVERY PERFUME COLLECTION

The exclusivity of fragrances from Avery is now available in all Avery Perfume Gallery shops. The project, directed by the designer Alessio Avventuroso of Agenzia del Contemporaneo, traces a visual identity of the five perfumes in line with the Avery spaces using contemporary and refined visual codes. The collection of perfumes, devised by Celso Fadelli, has been created for niche perfumery enthusiasts and the five different olfactory itineraries have been unconsciously guided by customers of Avery London. Avery Perfume Collection pays homage to the sartorial tradition of the Intertrade perfumery team, in managing to recreate worlds of perfumes that do not yet exist, working with raw materials of highest value, original and avant-garde. A way of giving body to the desires of its most loyal customers, a new aesthetic achievement that enriches five new sensory itineraries.


THE FRAGRANCES


A as in Adorable
A fragrance with soft velvet notes. Slightly citrus thanks to the presence of lemon and lime, comforting for the presence of incense and black pepper, and ending in a base of white musk and vanilla.


V as in Vigorous
Capable of invigorating thanks to green and vibrant notes such as blackcurrant, peach and grapefruit to which are added the energy of heliotrope, jasmine and coriander enriched by a powerful base of patchouli, cedar wood and benzoin from Siam.


E as in Evocative
Elusive freshness of fruit such as strawberries and plums, accompanied by scented flowers such as iris, freesia, jasmine and rose which are enclosed within an intense final trail with a base of leather, tonka beans and cedar wood.


R as in Royal
A retro perfume of old-fashioned eau de cologne. Marine but decisive, a rich fragrance of sensations. With clean head notes such as mandarin, the marine accord which merges with peppermint, a heart of spicy notes with white sage, basil and oregano and a reassuring base of sandalwood, oak musk and fir balsam.


Y as in Young at Heart
Exuberant, elegant, but timeless. A joyful and intriguing fragrance with head notes such as saffron and coffee, mitigated by a large floral heart of rose petals, lily of the valley and geranium which lead to a deep woody base of finest agarwood, myrrh, sandalwood, guayacan wood and cedar wood.


The five fragrances are to be found exclusively in the Avery shops: London, Milan (Corso Como and Excelsior), Florence, Modena and New Orleans.