News / ROADS AFRICA AT UNSCENT LAND PITTI FRAGRANZE 13

Curated by ROADS brand creator and owner Danielle Ryan and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS welcomes the new AFRICA COLLECTION. An exciting collaboration of culture: where inspirational African ingredients are combined with the evocative influences of literature, art and dance to create four fragrances that will provoke feelings of sensual sophistication, radiance and warmth. In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists, such as Lynnie Zulu, Dylan Culhane, Ywa Tony and Elise Hannebique, to create packaging artwork to accompany each fragrance. The AFRICA collection, distributed by Intertrade Group will be available in store from October 2015.
THE FRAGRANCES
I AM DANCE is based on the freedom of African Dance. Top notes of zesty lemon, mandarin and hazy marine accord are mixed with fresh apple, pineapple and aromatic lavandin. Finally warm base notes of Amber, cedar wood and the deepness of patchouli are blended beautifully to create a colorful and complex fragrance.
BIG SKY sky is a moveable muse that artists, film-makes and photographers have all tried to capture. With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.
PAST|PRESENCE modern Nigerian literature has received much international acclaim and respect in recent years. It’s a thought-provoking fragrance, that reflects the balance between past and present of a country. Elegant top notes of Bergamot and smoked black tea blend effortlessly with classic Jasmine whilst the softness and warmth of Tonka bean adds the perfect backdrop.
AFROPOLIS celebrates the dynamic cultural clash and rise of Africa’s multi-cultural, energetic and diverse cities. Topped by the lightness of Gin, Juniper Berries, Fresh citrus and spearmint, reinforced by Blonde woods, Iris, Oak moss and marine and coloured by Ebony wood, vetiver, amber and radiant cashmere musks to create a melodious finale.
Roads Africa will be exclusively showcased during UNSCENT LAND at Pitti Fragranze 13.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz – Unscent Land
Booth: B/11 Sector Classico