To celebrate the sixteenth edition of Pitti Fragranze, Intertrade Group presents UNSCENT 16 • Flavour, Taste & Savour.

This UNSCENT event is based on an innovative format, aimed at identifying and enhancing olfaction in its relationship with taste. Merging the world of perfumes with culinary art, it creates a theatre-like experience with unprecedented content.

Thanks to the special collaboration with the renowned food designer Paolo Barrichella, Intertrade has developed an unusual and exclusive concept that combines educational components of a scientific nature with a multi-sensory, olfactory-tasting, experience.

UNSCENT 16 • Flavour, Taste & Savour is a unique event, in which Paolo Barichella will lead visitors into a synesthetic sensory deconstruction, through which they will perceive single moments that concur with the creation of stimuli and will find out how one can control these stimuli to produce a theatre-resembling experience.

“This is a way of discovering, by differentiating Olfaction and Taste, how much stimuli and a sensory education matured during our life journey are conditioned by disinformation and fixed ideas,” says Barichella.

UNSCENT 16 • Flavour, Taste & Savour is represented as a journey, during which individual visitors get a chance to smell fragrances and choose one, to then learn how it can change in function of the four primary tastes.

Intertrade Group’s expertise in perfumery is hence exalted by the meeting with the taste component, in which Barichella is considered a luminary.

WHEN ARTISTIC PERFUMERY ENCOUNTERS DESIGN, A DISRUPTIVE SENSORY EXPERIENCE TAKES PLACE

Like every year, the Milanese metropolis returns to be the center of attention thanks to the Design Week and the events linked to the 2018 Fuorisalone. Six days in which the city, from downtown to the outskirts, becomes the protagonist of an eclectic, electric and avant-garde scenario in which design stands out.

AVERY PERFUME GALLERY, the primary space for contemporary artistic perfumery in Milan, will host an exceptional exhibition where perfumes are shown by means of three-dimensional pieces of art in hand-blown glass, botanic vision and embroidered poems.

Roberto Beltrami, the first and only glass master under 30 chosen to teach students at the glass school Abate Zanetti in Murano, leads a team of glassblowers at Wave Murano Glass. He started his career in glass in his late teens working with some of the best glass masters in Murano like Lino Tagliapietra, Pino Signoretto, Oscar Zanetti and Paolo Crepax. Through his kaleidoscopic glass creations, Roberto shapes the soul of the perfume with its weightless and precious nature. Roberto has realized his personal interpretation of perfume with an exclusive glass piece made especially for Avery Perfume Gallery.

Paola Tassetti studied art and graduated in architecture from the University of Ascoli Piceno, in Italy, specializing in landscape research. She lived in Kyoto and London for a sizeable amount of time, during which she experimented with attraction to symbolism through studies on canvas and sculpture installations. Her research experience is rooted in different disciplines, including biology, botany, anatomy, archaeology, and architecture. She tells the story of our life emotions as intangible organs, discovering in the imperceptible link between olfaction and vision an interaction with time and experiences that fly by, without any traces of certainty.

Drunkenrabbit, alias Linda Ferrari, depicts a world in which magic is a different perception of reality: a new perception of truth. Her characters live and run free in a fast-paced futuristic scene, where they observe and acquire its paradoxes and discrepancies, transforming them into a new parallel world of fairy tales, where the desired happy ending is never taken for granted. All the artworks of the installation concentrate on the ‘thread’ theme. The thread that ties up time and space. The thread scans the duration and the quantity of the emotions. The invisible red thread joins the lives of two people who are intended to meet. With these compositions the artist analyses different aspects of her daily life, a repetitive gesture that takes her mind away from daily thoughts, an old activity that will get lost in time.

The AVERY PERFUME GALLERY space that hosts the exhibition is a rare example of research perfumery, where you can experience moments with a high emotional content, always in dialogue with artists and designers, new talents and important intellectuals.

A space of visual fascination on beauty. Free from mass-market conventions and logic. Majestic and bizarre in its own way.

Roberto Beltrami and Paola Tassetti works are hosted at AVERY PERFUME GALLERY Excelsior. Drunkenrabbit works are hosted at AVERY PERFUME GALLERY Corso Como.

Like every year, on the occasion of Esxence, Intertrade organizes a new edition of UNSCENT, which this year is titled 3D PERFUME ANATOMY. For its fifteenth edition, Unscent will offer visitors a journey towards the three-dimensional discovery of botanical anatomy through visual representations of olfactory perception.

The core idea behind “UNSCENT 3D- PERFUME ANATOMY” is to encourage the effective visualisation of olfactory perception by means of three-dimensional art. The installation features a collaboration with Paola Tassetti, a young artist from Civitanova Marche, whose works reflect her talent in passing from fantasy images to botanical anatomy with her art, creating emotional suggestions that are in profound synergy with those created by fragrances.

Celso Fadelli, President and Fragrance Curator of Intertrade Group, as well as the creator of UNSCENT, was always fascinated by atypical and artistic interpretations of life and of our surrounding reality, and immediately felt the great coherence and synergy between botanic organs and a perfume’s anatomy, which is broken down into different notes, all perfect in their individuality and function, yet even more extraordinary as they take shape and life in that mysterious and marvelous entity that is fragrance.

UNSCENT 3D PERFUME ANATOMY brings a disruptive and alchemic energy between olfactory components and botanic anatomy, with an atypical sensory experience that involves sight, smell and taste.

UNSCENT 3D PERFUME ANATOMY will run from the 5th to the 7th of April at AVERY PERFUME GALLERY Excelsior, in Milan, a polyhedral location that will be dressed to match the event’s disruptive scenography. At this location, the primary space for contemporary artistic perfumery in Milan, visitors will be guided on an exceptional journey comprised of immersive sensations and multi-sensory experiences.

INTERTRADE GROUP announces UNSCENT “Fragrance is Who You Are” an exceptional artistic installation to be revealed at Pitti Fragranze 2017, September 8-10, 2017
UNSCENT “Fragrance is Who You Are” offers the unique opportunity to experience amazing fragrances in a bold, surprising way. Combining Intertrade’s artistic fragrance and beauty selection with a modern, visual experience, the products are set against a back-drop of a provocative photo-art installation, consisting of immersive video projections and portraits.
UNSCENT ‘Fragrance is Who You Are’ lets visitors witness both how connected individuals are to fragrances, and how much a fragrance can be part of an individual. Celso Fadelli, President and Fragrance Curator explains, “is special artistic installation allows participants to feel at firsthand how fragrances are fundamental to our identities – to who we are, to who you are.”
UNSCENT ‘Fragrance is Who You Are’ was born from Intertrade’s recent collaboration with world renowned Dutch artist Toshy, whose expressive and engaging storytelling art and freestyle hand script portraits and images caught the attention of contemporary art experts and enthusiasts around the world.
Fadelli adds, “Perfume is part of an individual’s identity; it influences how people see us and what we are reminded of. Fragrance depicts our personality, it defines who we are and attracts us. Based on this concept, our artistic project involves the expression and creation of different identities, where perfume is the protagonist because it is able to make each personality unique.”
Artist Toshy comments, “Photographic compositions include faces of multiple ethnicities that make up images of different people. e concept symbolizes the idea that the perfume can affect each individual’s personality.”
Fadelli summarizes, “e portraits of the faces that we will exhibit are enriched by Toshy’s work and his art of transforming what we visualize. e techniques and masks used are a universal phenomenon that draws its origins from ancient times, and represent the basis for modern makeup. us the installation will highlight both our fragrance and beauty brands.”

In 27 years, the Intertrade Group has become the most developed and sophisticated international platform for contemporary high-end perfumery.

Intertrade creates, develops and positions the most interesting brands on the international panorama, following every single stage of the branding process from the creation of the fragrance, to naming and packa- ging, from market placement to marketing and communication. An advanced strategy, built with care and innovation, has expanded over the years with the acquisition of licences, shareholdings and the development of its own brands.

Intertrade Group is a corporate group with branch offices around the world, including England, Italy, France, Germany, United States, Russia, Hungary, Spain, North Africa and Australia.

A vision intentionally different and atypical, running contrary to the mass market approach, Intertrade’s point of view does not follow fashion trends and easy options. It links the world of perfumery to art, to the search for contemporary expression, to the spirit of advancement and disruption. Every Group action is in fact inspired by a maverick dimension such as the creation of communication scenarios and experiences with UNSCENT, a cultural project-event program, and the opening of AVERY PERFUME GALLERY concept stores.

Intertrade Group is a rare story begun in 1989 by Celso Fadelli. Most of the brands powered by Intertrade Group are to be found in the AVERY PERFUME GALLERY boutiques, a synthesis of the greatest expression of an extraordinary shopping experience that stand for carefully designed settings and locations of incredible visual impact.

AVERY PERFUME GALLERY stores exist worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, to New Orleans for example, and also in Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery, in Rabat, Morocco, TsUM in Moscow and Le Printemps in Paris, to name a few. The latest openings include a dedicated area in Berlin’s top KaDeWe department store, a significant presence at Sak’s Fifth Avenue Mexico City and a stand-alone boutique in Starnberg near Münich.

AVERY PERFUME GALLERY is the first and only international retail chain dedicated to art perfumery and made its online debut with an innovative e-shopping platform in October 2015.

A full olfactory experience, introduced into a high-power international aesthetic context, created under the creative direction of Celso Fadelli, President and Fragrance Curator, Intertrade Group holds a unique position in the fast-growing sector of high-end perfumery, solidly based on principles of value and quality.

Intertrade Group announces two presences at Pitti Uomo 2017 in Florence from June 13 to 16, 2017, with special showcases Fragrance Selection in AVERY Perfume Decanters and UNSCENT Glove Lovers

Intertrade Group announces today a double presence at the upcoming Pitti Uomo 2017 in Florence. The company will be present in two areas at Pitti Uomo; in the Pitti Uomo’s Fortezza (Padiglione Centrale, lower floor), a selection of its latest portfolio of artistic fragrances poured into AVERY Perfume Decanters; and “UNSCENT Glove Lovers’ second destination of the itinerant exhibition in the section ‘MAKE, The New Makers”.

Intertrade will feature a special surprise selection of its successful art fragrances and its recently launched hand-blown design glass AVERY Perfume Decanters. The decanters, ideated by Intertrade President and Fragrance Curator Celso Fadelli and designed by Matteo Cibic, were launched during Milan Design Week/Salone del Mobile 2017, where Intertrade participated with a Fuorisalone collaboration.

An edited version of Intertrade’s UNSCENT Glove Lovers exhibition will be present at MAKE, Pitti Immagine relaunched section that maximizes the rediscovery of artisanal production. Strategically showcased for the first time in the Sala della Ronda, a new generation of craft people from around the world will be present at MAKE with their sophisticated pieces that are specially made but still in step with modern time.

UNSCENT Glove Lovers recently showed at the AVERY PERFUME GALLERY in the Excelsior Milan, the exhibition connected perfumery and leather gloves for the very time. UNSCENT Glove Lovers allows visitors to take a closer look at one of the first history’s most interesting chapters of perfumes, where fine perfumery met leather glove production in southern France.

Celso Fadelli noted “We were very pleased to select the talented Thomasine Barnekow to work with us taking this exhibition in Florence. Thomasine’s incredible glove designs and impressive creativity has already wowed clients, artists and museums around the world. We are now proud to collaborate with Pitti Immagine whose MAKE space is the perfect place to show the sophisticated craftsmanship of Thomasine’s luxurious leather gloves.”

Thomasine Barnekow added, “I am thrilled to collaborate with Intertrade on the fascinating relationship between luxury gloves and haute parfumerie. Fadelli’s contagious passion for perfumery, for history and for design aesthetics, fits perfectly with the ideals I strive for in my glove design and production. Pitti Uomo is the ideal crossroads for creative and innovative fashion and accessories.”

The Glove Lovers exhibition will feature an exclusive selection of Thomasine’s spectacular gloves alongside AVERY PERFUME GALLERY’s showcase of high-end artistic perfumes, celebrating the little known relationship between the worlds of gloves and fragrances, a “love story” which began in the 1500s.

Fadelli explains, “In the Middle Ages, the French city of Grasse, the world’s uncontested capital of perfume since the eighteenth century, specialized in leather tanning.

However, the leather smelled badly, so Gallimard, a Grasse tanner, came up with the idea of scented leather gloves and offered a pair to Catherine de Medici, who was enthralled with his gift. The concept then spread through the royal court and high society, and the seventeenth century became the pinnacle for glovers perfumers.”

Fadelli adds, “In 1656, Maitre Parfumeur et Gantier, the guild of glove and perfume-makers was established, representing one of the first important perfume trade associations and surely part of the reason why scented gloves then became all the rage. Scented gloves continued their popularity under Louis XIV and Louis XV as the glove makers discovered ways to infuse leather with different scents during the tanning process.”

UNSCENT’s Glove Lovers exhibition combines AVERY PERFUME GALLERY’s remarkable artistic fragrance selection with Thomasine’s untraditional gloves to recall the successful seventeenth-century industrial partnership, and explores modern ideas formed from worlds of fashion, accessories and perfumery. Thomasine’s collection of accessories for the hand is full of surprises — combinations of material, twists and fastenings that show off her technical understanding and attention to fine craftsmanship.

Fifteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from 2nd to 7th of October, for TFWA 2016, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.
The features brands will be: Acqua di Stresa, A lab on Fire, Agonist, Azagury, Blood Concept, Boadicea The Victorious, Diane Pernet Paris, L-Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, SoOud, S-Perfume, TFK-The Fragrance Kitchen.

Intertrade Group will be present at Booth F3 – Village Bleu- Cannes 10 am-6pm

Sensations that stimulate the senses for the tenth edition of UNSCENT at ‘Pitti Fragranze 14’. An invitation to savour the collections of Intertrade Group in the setting of the Alcatraz space, where a table spreads towards infinity and stretches as far as the eye can see. A thrilling and intimate setting invites guests to discover a surprising ‘mise en place’ of perfumes served by uniformed staff, who will present the olfactory sampling to visitors. Perfume food for the eyes and the mind, but also for the senses, but which becomes a concept. A convivial way of exploring the best of art perfumery signed by Intertrade Group under the aegis of Celso Fadelli, the group’s President and Fragrance Curator. A long line of special dishes of fragrances, each one different, in contrasting tones and colours, with an attentive service typical of any worthy Chef.

And there’ll be no shortage of surprises.

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Harvey Nichols, London’s iconic Knightsbridge store.

Located on the ground floor, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles, which are used to customise the sofa, and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.

With a history that dates back to 1831, Harvey Nichols has always been a leader in its selection of mixed, curated and contemporary fashion since the 90’s.

AVERY Perfume Gallery perfectly mirrors Harvey Nichols’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group.
Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully new olfactory concept where perfume meets design and art.

SOOUD CELEBRATES THE LAUNCH OF JAMIL – WORLDWIDE EXCLUSIVE TO SELFRIDGES
Installation on G. 14th – 20th July

Much more than a collection of fragrances, soOud is a concept, an idea that grows out of a contemporary cultural reflection. Precious essences, welcome you into the world of the Orient transforming perfume into an accessary of luxury.
soOud launched in the UK at Selfridges in October 2010, now six years on, the brand has become one of the most sought after brands in the perfume world.

In occasion of the launch of Jamil, soOud installs a sensory exploration that plays on the brand’s refined colour palatte and iconic cap. The iconic cap, half cut, recalls the sloping points of modern buildings in the Middle East. Visitors will be able to explore not just Jamil but the entire collection in a setting that provides a masterful blend of traditional and contemporary.

Available for the first time in a 100ml flacon which shades from mirrored and semi-transparent silver to shiny black. The flacon is contained in a case that elegantly protects it like a small book, extolling its refined beauty. Silvered reflections give glimpses of the precious juice, Jamil, which means “lovely” in Arabic, takes its name from the Arabic poet Ma’mar, born around 660 and leading exponent of udhrita love poetry.
Jamil’s overwhelming passion for Buthayna, an eternal and unhappy love, would lead him to transform his own life into a sort of sentimental romance: courtship, abandonment, desperate farewells and returns, suffering and nobility of spirit, against the background of warm, golden Arabian landscapes. “For Jamil, love is the whole of life, and sung with an infinite variety of tones.”

Top Notes: Pink Pepper, Wild Red fruits, Green Apple, Clove
Heart Notes: Rose of May, Rose Essence and Superessence, Cistus, Opoponax, Orris
Base Notes: Patchouli, Vetyver, Musk, Amber Accord, Cashmere Wood

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, will open its first Parisian shop at Printemps. In the heart of the historic French department store, AVERY’s corner will be part of the perfumery area offering the Finest Curation of Fragrances.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli, President and Fragrance Curator of Intertrade Grou, introduces on the French market a fully new olfactory concept where perfume meets design and art.

Located on the ground floor of Printemps Beauty Store, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its finest. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules, exclusively designed for AVERY Perfume Gallery stores.

Created in 1865 by the visionary Jules Jaluzot and listed as a historical monument, Printemps Haussmann is today one of Paris’s leading department stores. Synonymous with style, elegance and French allure, Printemps Haussmann perfectly mirrors the AVERY retail philosophy, whose high standards and exquisite perfume selection are a match for one of the most illustrious shopping destinations in Paris.

Intertrade Group has in 25 years become the most advanced and sophisticated international platform for contemporary perfumery research.Every fragrance exalt the company main values: attention to detail, high-quality ingredients and strong indentities. A refined selection that encompasses the love for beauty, art and culture. This olfactive universe of Intertrade will take part to Salon Alternative Fragrance & Beauty (16-18 June 2016), the respected tradeshow dedicated to high-end beauty products and fragrances.

CARREAU DU TEMPS – Salon Alternative Fragrance & Beauty
4 rue Eugène Spuller
75003 PARIS

stand R14

Intertrade Group presents: URBAN SCENT GARDEN. A secret and unexpected garden is to be created in the centre of Milan.
The vibrant Porta Nuova district, among glass and greenery, is the setting for the sixth edition of UNSCENT, the event that focuses on the best of avant-garde and niche perfumery. A fixed appointment with Intertrade Group. UNSCENT is a project devised and developed by Celso Fadelli, President and Fragrance Curator of Intertrade Group.
UNSCENT proposes a powerful and colourful nature that overflows from cement and glass. A large urban greenhouse in which to explore flowers in continual blossom, artificial plants. In an ambiguity between natural and artificial, between true and false, where perfume alone, invisible, turns out to be real. The space is inspired by the wide and poetic imagination of the work entitled “Natura Motion” by the artist Stefano Scheda, who has continually worked on the poetics of outside/inside. A field of crevices and cement overflowing with coloured flowers, memories of the 2012 earthquake. At the centre of the exhibition space a large greenhouse that becomes a place of exploration. A large mirrored parallelepiped blends perfumes and flowers, in reflections nourished by the presence of visitors in a scenic floral and olfactory mechanism.

Many guests of honour will be present:Sheikh Majed Al Sabah, Danielle Ryan, Niclas and Christine Lydeen, Giovanni Castelli and Antonio Zuddas, Bruno Truchon-Bartès and many others.

The selection of brands presented at UNSCENT Milano 2016:

– A Lab On Fire, from the genius of Carlos Kusubayashi the new mysterious Eau d’Ipanema fragrance;
– Agonist, presents its first floral fragrance FLORALUST, a cocktail of energizing flowers closed inside a new pack with exclusive artwork and the project created exclusively for the Swedish brand HOPE;
– Annemarie Börlind and her effective natural skincare products;
– Azagury, the exclusive fragrances of Lady D’s favourite stylist;
– Boadicea The Victorious, with its latest “valiant” fragrances;
– Blood Concept, with its new sanguine olfactory identity;
– Couto and its historic formulation of toothpaste;
– Czech&Speake with its British twist;
– Diane Pernet Paris and the emotional notes of a fashion icon;
– Fornasetti Profumi, candles and incense encapsulated in decorated ceramics with typical Fornasetti motifs;
– Ilâme with its prodigious cosmeceutical formulations;
– Jane Iredale the only mineral skincare make-up that is good for the skin;
– L-Automobili Lamborghini, and the four jus of the super car;
– Manufacture eau de cologne and perfumed candles inspired by French castles and countryside;
– Préparation Parfumée Andrée Putman, Olivia Putman and the legend of the famous interior designer;
– Re Profumo is enlarged with a new collection of three colognes to extol the myth of Venice:
– Roads, a design collection of perfumes and candles for the home, by Danielle Ryan;
– soOud a creation by Celso Fadelli, the charm and atmospheres of the oriental world that encounters western style;
– S-Perfume the olfactory notes of the Japanese artist Nobi Shioya;
– Santa Eulalia, the historic Catalan boutique launches Nectar, dedicated to the sparkling atmosphere of the Costa Brava;
– The Hype Noses and the series of perfumed candles with special wooden wick;
– TFK-The Fragrance Kitchen precious jus created from the intuitions of Sheikh Al-Sabah;
– Verso and the anti-age crème with Retinolo8 formulation, unique in the world, Made in Sweden.

UNSCENT 2016. URBAN SCENT GARDEN
From Thursday March 31st to Sunday April 3rd 2016
Thursday – Saturday 10.30 am | 6.30 pm
Sunday 10.30 am | 4.30 pm
Viale della Liberazione 11, Milan
Info: sabrina.dughetti@intertradeurope.com

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.

Located on the fourth floor adjacent to the VIP Lounge Area of Selfridges, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display and the setting is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles which are used to customise the sofa and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.

Founded in 1909, Selfridges celebrated its centenary in 2009. With its concession boutiques, collections from the trendiest new brands, it’s a first port-of-call for stylish shopping. With a winning combination of new talents, hip and edgy labels, from high street to high-end brands, the store always stands out of the crowd. With four floors, featuring everything from clothing, footwear and accessories through to stationary, home décor, technology and food, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the UK.

AVERY Perfume Gallery perfectly mirrors Selfridges’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group.
Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully new olfactory concept where perfume meets design and art.
The new AVERY Perfume Gallery at Selfridges London opens on the 1st February 2016.

Intertrade is proud to announce that the company will take part into the new area of TRANOÏ at its forthcoming January show. Labelled TRANOÏ PARFUMS, this new perfume “trade show within a trade show” will host a selection up-market and exclusive niche perfume brands in the very centre of the venue Cité de la Mode et du Design during the three days of Tranoï Homme & Preview (woman’s pre-collections), January 23 – 25, 2016.
In the words of Armand Hadida, Artistic Director of Tranoï: “Tranoï Parfums aims to provide the perfect platform for our loyal international buyers to discover a distinctive, creative and contemporary selection of perfume brands. Prepare to discover this prestigious venue, transformed into a multisensory artistic installation featuring singular scents, surrounded by exceptional bottles and many other surprises. Tranoï Parfums will be a new professional platform which is set to become an unmissable event in the world of Haute Parfumerie”.
Covering perfume – eau de parfum and for the home – scents, candles to luxury makeup cosmetics, Intertrade is ready to make its steps into the International brands panorama.
The brands participating are: Agonist, A lab on Fire, Boadicea The Victorious, Blood Concept, Diane Pernet Paris, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, S-Perfume and soOud.

Every perfume appeals to different kinds of men, who might choose the same perfume anyway. It is a highly personal attitude that draws our senses toward unmistakable aromas, each of it reflects the essence of a man, from character to look, with a unique style and an interpretation containing a thousand different aspects. The indiscreet charm of essences and beauty products arrives at Pitti Uomo with a special selection of genderless brands.

At Pitti Uomo Attic Floor Padiglione Centrale will be on show:


ALMOST TRANSPARENT BLUE by A LAB ON FIRE a day by day urban classic

“Taken to calling it calm, you sit for a moment in the sunlight. The air around you shifts slightly, a strand of hair out of place, the rubbish scuttling past. You slit your eyes open to see glistening on the water’s surface. Stay here until… Stay here just long enough. Stay here as the crisp and desolate become still so you might breathe in––immense, wave-filled and clouded.”
Top Notes: lime, yuzu. Heart Notes: thyme flower, aldehyde. Base Notes: hinoki, cedar wood, musk


BLUE NORTH by AGONIST for an energizing boast

A fresh energizing fragrance that pays tribute to the mystery and beauty of the cold Northern season. An olfactory trip that lifts you to the great blue skies, the frosted Nature, imagining to go to sleep with open windows under a thick duvet – as Nordics do – keeping your body warm and thoughts fresh with a cool breeze that wakes up your senses in the dark morning. It strikes you and instantly leaves with an embrace of the Blue North. Note di Testa: Cardamom, Rosemary Pure, Speramint. Note di Cuore: Orris, Mint, Ginger Roots, Heliotrope. Note di Fondo: White Cedar, Sandalwood, Vanilla, Musk


0-CRUEL INCENSE by BLOOD CONCEPT the perfume of passion

Blacker than the night and stronger than desire. Sensual passion and an urge to dominate the other. A perfume that reveals the sweeter and contrasting side. Black pepper, cedar wood, guaiac wood, patchouli, woody amber and incense.


BIG SKY by ROADS- AFRICA COLLECTION for the most adventurous spirits

Represents the vast African skies that frame the ever-changing landscapes beneath, a moveable muse that artists, film-makes and photographers have all tried to capture. With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.


CHARIOT by BOADICEA THE VICTORIOUS for the most courageous

Chariot is a sensational new fragrance – this rich scent blends middle eastern oudh with papyrus, patchouli, cedar and sandalwood. Tones of resinous benzoin combine musk and moss whilst the heart entwines tuberose, neroli, jasmine and rose with spicy accents of cardamon and nutmeg. The delectable top notes lead this buoyant Eau de Perfume with triumphant style, the red fruits waving the flag, subtly followed by more citrus tones of lemon and bergamot. The dry down brings an enveloping dusky sentiment with saffron demonstrating a plucky character. A sense of intrigue is high on the agenda! An effervescent concoction of rose, jasmine and delectable fruits. Sparkling and enticing.
Top Notes: Bergamot, Lemon, Apple, Cassis, Red fruit. Middle Notes: Tuberose, Neroli, Ylang, Jasmin, Rose, Freesia, Cherry Blossom, Cardamom, Nutmeg. Base Notes: Musk, Oudh, Vanilla, Papyrus, Patchouli, Cedarwood, Sandalwood, Benzoin, Saffron, Moss.


FORMIDABLE MAN by PRÉPARATION PARFUMÉE ANDRÉE PUTMAN for the forces of Nature

This fragrance is dedicated to Olivia’s father and Andrée’s husband, a very important person in her life. A perfume of surprise, carrying a vigorous scent that is citrusy, energetic and sharp. A total boost of power that improves mood, and makes the wearer think that anything is possible.Top Notes: Lemon and Bergamot. Heart Notes: Osmanthus and Patchouli. Base Notes: Vetiver and Musk

JADAB by soOUD for the charming playboys

Rough and embracing ingredients, able to inebriate and captivate. Floral bouquets contrasts and quality raw materials that at first may not match, make Jadab become a portent effluvium, the one of a true charmer. A prince of Love, a character that comes from the stories of One Tousands and One Nights, a mondern gentleman, the man every woman desires.


L3 by L-AUTOMOBILI LAMBORGHINI for the intrepid ones

Immediately striking for its spicy head notes based on saffron, lavender and bergamot. With a heart guided by the frenzy of elegant chords of flowers such as rock rose and violet, which blend with tonka beans into a final, deeper and more sensual harmony thanks to the presence of vetiver, of sandalwood and of patchouli. A fragrance with a pulsating heart, with an olfactory “change of gear” that no one can resist.

MERAVIGLIA by RE PROFUMO the perfume of the artists

The perfume is an ode to the Arts, an ode to Venice itself and represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and instead were scented by the Author, bringing to life a totally unique expression and experience. This is the allegory that inspired “Meraviglia”. It is a perfume filled with wonder and mystery to scent a flower and set your imagination free. Head Notes: Lime, Ginger and Black Pepper. Heart Notes: Jasmine, Cinnamon and Guaiac Wood. Base Notes: Incense, White Musk Accord, Tobacco and Cedarwood

MUSK-S by S-PERFUME for the natural fragrances lover

The concept behind the fragrance originates from the very first ‘S-Perfume’ originally created by master perfumer Alberto Morillas in 1997. The idea of sheer skin musk was tweaked a few times in the past 17 years by different perfumers to develop a brand new olfactory sensation. Musk S is the ultimate iteration resulting from this journey. Rich in sensations, it catches your attention with a subtle yet sharp and out of the ordinary fragrance. Notes: Japanese chestnut flowers, musks, bourbon vanilla, white amber.


SPANISH CEDAR by CZECH & SPEAKE for feeling on holidays

Spanish Cedar, the first EDP in the Czech & Speake Fragrance House, it is inspired by the typical spanish summer atmosphere. It contains top note of Bergamot, midlle notes of Plum, Blackberry, Clove and Galbanum. With intense base notes of Cedar Wood, Sandal wood, Guaiacwood & Tar. “Memories of holidaying as a young man in Menorca on the back of a Bultaco bike, riding into deserted sandy coves surrounded by the sun scorched pine and cedar trees that would produce an unforgettable resinous smell. This fragrance to me is the memory of these days and the version I have created is an exotic blend of woods, resin, smoky notes balanced with citrus and piquant notes.” Said Frank Sawkins founder of Czech & Speake.


SUPER FACIAL OIL by VERSO the ultimate gentleman beauty trick

Penetrating and nourishing facial oil with concentrated Retinol 8 complex. Contains healthy and rich sunflower and canola oils that hydrate and moisturize the skin. The oils also reduce inflammatory tendencies to the skin caused by everyday life and UV exposure, as well as prevent the skin from drying out. Verso Super Facial Oil is light and absorbs quickly, and can be used together with other Verso products or as stand alone. It is the only existing facial oil with concentrated Vitamin A (Retinol 8).


TO BE HONEST by DIANE PERNET PARIS for the most authentic and straight-forward men

It is the motto of Diane Pernet herself and its notes capture the experience of stumbling upon an ancient church while walking through the woods. The green and woody fragrance follows you inside. Candles burn silently, their lights still flickering. A waft of incense lingers high above the altar as if the congregation has just vanished. There are notes of myrrh, black pepper, cedar wood, patchouli, vetiver and amber.


VESPER by SANTA EULALIA for romantic souls

A romantic evening stroll around the town. An intense concoction to create a sensory portrait of love. A composition that will instantly whisk you away in the sunset. With notes of cypress, star anise, and figolide, and a heart of myrrh, labdanum and coffed, it shades with Guaiac, Sandal and Cedar wood and genlty ends with Benzoin, Cistus and Vanilla.


WENGE by AZAGURY for the meditations moments

The perfume of the awareness, harmony, and equilibrium typical of an oriental garden. Earthy notes, exuding spice and a sensual spirit. A fragrance that embodies a sense of completeness, fullness. With head notes of Ginger, Saffron, Tuberose and Pink Pepper. A floral core of Rose, Patchouli, Oud, Nargamutta in a smoky base of Vanilla, Sandalwood, Javanese vetiver, and Benzoin.


All brands powered by Intertrade Group are found in all AVERY Perfume Galleries, a synthesis of the maximum expression of an out of the ordinary shopping experience, in a context that fascinates new viewers with an unusual space and incredibly full of style. AVERY Perfume Galleries are present worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, New Orleans, Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery, in Rabat and at tsUm in Moscow.


AT PITTI UOMO 89
INTERTRADE FRAGRANCES WILL BE AT PIANO ATTICO- PADIGLIONE CENTRALE BOOTH AVERY PERFUME GALLERY D/2

Advocating luxury craftsmanship and unique, exquisite scents, ROADS fragrances are extending their range of premium perfumes to include an equally luxurious range of candles.“I wanted to create a range of fine fragrance candles that would inspire and invigorate my customers. To evoke emotion through the aesthetics of a fragrance is a wonderful opportunity. When you walk into a room and beautiful, sensual perfume is diffused in the air it can create such a feeling of harmony and well-being” said ROADS owner and creative curator Danielle Ryan.“It was a very different process from creating a fragrance to wear,” explains Danielle. “Instead of appreciating how the perfumes would work on the skin, we had to understand what happens when a scent is captured in wax and how it then diffuses through heat. It was a magical experience and I am so proud that we have produced such authentic, beautifully fragranced candles.”
PAPER PINK Inspired by the elegance of Japanese culture and the beauty of cherry blossom. Where delightful top notes of Lemon, Bergamot, Tea Accord and Rose, mingle with aromatic Cassis, Rosebud, Magnolia and Violet. Charming base notes of the more heady Cedar, Patchouli, Amber and Musks, creatively collide and lightly scent the room with a delightful ambiance.
KEEP KISSING This is a romantic, heart-stopping moment you wish could last forever. Irresistible Freesia, Osmanthus, Incense and Orange Blossom flirt with Iris, Peony, Tuberose and Jasmine to create fragrant chemistry when blended with possessive Vetiver, Cashmere Woods and Musk. A beautiful composition, that creates a deeply sensual atmosphere.
BLACK DOOR This is a candle with a deeply dark and sophisticated scent. Where power, strategy, intrigue and ambition battle together with masculine elegance. Honeyed Leather, meets a hint of sweetness in Rose and Coumarin, whilst intense Amber, Woody and Tobacco deliver a possessive personality when burned, this creates a charming environment.
MOON GARDEN Always changing, always inviting. A night garden you might see in your dreams, ethereal and fragranced by nature. The beautiful simplicity of Clove, Cassis, Apricot, Green Fig and Basil, infused with Rose, Jasmine and Iris and warmed from the base with Woods, Vanilla Musk and Incense, bringing a deliciously natural fragrance to any room in the house.
HOTEL SAFFRON This imaginary hotel, in the heart of the stunning Indian landscape promises luxury and majesty. Spice and wonder waft in the air, Lemon, Mandarin, Orange, Grapefruit, Saffron and Accord are invigorated with Tea, Ginger Cardamon, Coriander and Jasmine and finally fused with Vetiver and Patchouli lighting up any occasion with an exotic sense of wonder.
The 5 ROADS candles have been created using the very best quality mineral and vegetable wax, poured to the highest standards and developed by the finest perfumers. Burn time is approx. 40 hours.
The ROADS FRAGRANCES CANDLE collection, distributed by Intertrade Group will be available in store from December 2015.

Fourteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from 18th to 23d of October, for TFWA 2015, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.
The features brands will be: A lab on Fire, Agonist, Azagury, Blood Concept, Boadicea The Victorious, Diane Pernet Paris, L-Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, soOud, S-Perfume, TFK-The Fragrance Kitchen.
Intertrade Group will be present at Booth F3 – Village Bleu- Cannes 10 am-6pm

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, opened its corner at Tsum in Moscow during the Vogue Fashion Night Out last week. In the heart of the historic Russian department store, AVERY’s corner will be showcasing a selection of the most refined brands from Intertrade Group.
The store (founded in 1908) is in a six-story historical Gothic Revival style building on Petrovka Street at Theatre Square (Teatralnaya Square) in the Tverskoy District of central Moscow. Tsum is one of the most fashionable and trendy places in the city, and the largest fashion department store in Eastern Europe. It carries more than 1000 brands of fashionable apparel, perfumery and jewelry, as well as “Tsum Globus Gourmet” gastronome, a fusion restaurant, a cigar room, a café, and a champagne bar.
AVERY Perfume Gallery in Tsum presented the unique Avery Ceramic Animals that immediately captured attention and became the favourite of such celebrities as Yana Rudkovskaya, Eugenia Milova, Daniil Federov, and Elena Davidyants.

Scoop is a prestigious womenswear tradeshow, showcasing emerging and established directional fashion designers held at one of the most iconic London’s venue: the Saatchi Gallery and for the first time it will partner with London Fashion Week. These are exclusive fragrances of Intertrade Group after coming back from UNSCENT LAND in Florence: A Lab On Fire, Agonist, Azagury, Boadicea The Victorious, Blood Concept, Couto, Diane Pernet Paris, Ilâme, L – Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, S-Perfume, Santa Eulalia, soOud. The visitors will smell for the first time the new fragrances of each brand by means of the special glass boules exclusively created for AVERY Perfume Gallery shops.
The project is devised and curated by Celso Fadelli, President and Fragrance Curator of Intertrade Group. Panels with super-size tartan jacquard textiles crafted in Italy reveal artistic iconography inspired by brands taking part in UNSCENT. Artisanal skills, Italian production and creativity are the values of Intertrade, which at Scoop becomes a moment of sharing and discovery for a community attentive toward innovation in all sectors, from fashion to beauty.
On the occasion of our partecipation to SCOOP an exclusive AVERY scent will be given to all of our visitors and VIP guests. A fragrance bursting with joy, an unmistakable floral explosion that takes you into winter with a sweet breeze and the enveloping notes of Nature.
SCOOP INTERNTATIONAL
The Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY
LOCATION
Ground Floor Foyer

The magic of perfumery becomes an enchanted setting in the extraordinary context of Stazione Leopolda in Florence for Pitti Fragranze 2015 from 11 to 13 September. UNSCENT LAND is a small olfactory lunar park with scenic machinery and experiences that take visitors on an exploration of the experimental notes of international creators and noses.
UNSCENT LAND thus continues the experimental itinerary of UNSCENT, the olfactory niche platform of Intertrade Group, after its inventions at shows in Milan, Florence, London, Johannesburg and Bucharest. The project is devised and curated by Celso Fadelli, President and Fragrance Curator of Intertrade Group.
A play on nostalgia and memories among carousels and rocking-horses, crystal boules, cascades of popcorn, video and textual experiences, bubbles and candyfloss in perfume colours. Panels with extra-size tartan in jacquard textiles crafted in Italy, reveal artistic iconography inspired by brands that take part in Unscent.
The brands that interpret UNSCENT LAND are: A Lab On Fire, Agonist, Annemarie Börlind, Azagury, Boadicea the Victorious, Blood Concept, Couto, Czech&Speake, Diane Pernet Paris, Ilâme, Jane Iredale, L – Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, S-Perfume, Santa Eulalia, soOud, TFK-The Fragrance Kitchen, La Manufacture, The Hype Noses, and Verso.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico
On Friday 11th at 7 pm a cocktail reception will be held at AVERY Perfume Gallery in Florence. Our boutique will become a meeting point to get to know the creators of the brands, savour the perfumes, feel part of a world that believes in the art of perfume solely concentrating on quality and new forms of expression.
AVERY Perfume Gallery Firenze
Borgo degli Albizi 70/r
50122 Firenze, Italy
Ph. +39 055 2466733

A Lab On Fire is a limited-production fragrance house shrouded in the mystery and genius of brilliant collaborations with the brightest talents in the perfume industry. Each contemporary fragrance is designed by a famous nose with the highest quality and freshness, evoking ingenuity and refinement. Package designs emphasize simplicity with an industrial chic aesthetic. No one knows exactly how A Lab On Fire operates, and it is a mystery how Carlos Kusubayashi, the brain behind the label operates. His identity is a total enigma A creative soul and citizen of the world, Carlos Kusubayashi was born in Sao Paulo and raised in Japan. He experimented in a variety of fields, including working in a car factory, apprenticing for a master kyoji who mounts calligraphy, and restoring Asian art in Paris. Kusubayashi’s interests eventually led him to Brooklyn where he worked for Japanese sculptor and scent designer Nobi Shioya as a studio assistant until 2009. Carlos had not much interest in developing new fragrances for S-Perfume but instead decided to develop a fragrance based on his own vision, launching his first perfume in 2011. From 2015 A Lab on Fire, as Carlos desires to grow internationally and thanks to his friendship with Celso Fadelli, decided to partner with Intertrade Group for the brand’s development. Essential and minimal designs are paired with a provocative message to capture the essence of the brand and it’s creator, emphasizing the complexity of the scent over the personality of the creator himself.
A Lab On Fire will be exclusively showcased during UNSCENT LAND at Pitti Fragranze 13.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico

A fresh energizing fragrance that pays tribute to the mystery and beauty of the cold Northern season. An olfactory trip that lifts you to the great blue skies, the frosted Nature, imagining to go to sleep with open windows under a thick duvet – as Nordics do – keeping your body warm and thoughts fresh with a cool breeze that wakes up your senses in the dark morning. It strikes you and instantly leaves with an embrace of the Blue North.
ABOUT AGONIST
AGONIST is a Swedish perfume house founded by the creative couple Christine and Niclas Lydeen. AGONIST creates unique unisex fragrances based on high-quality ingredients in collaboration with renowned perfumers. The AGONIST fragrance collection comes in both the Sculpture Line and the Spray Line that can be interpreted as the haute couture/prêt-à-porter editions of each fragrance. The passion for artistic craftwork and sophisticated essences makes AGONIST a unique combination of fascinating fragrances that become true sculptural objects and collector pieces.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico

Curated by ROADS brand creator and owner Danielle Ryan and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS welcomes the new AFRICA COLLECTION. An exciting collaboration of culture: where inspirational African ingredients are combined with the evocative influences of literature, art and dance to create four fragrances that will provoke feelings of sensual sophistication, radiance and warmth. In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists, such as Lynnie Zulu, Dylan Culhane, Ywa Tony and Elise Hannebique, to create packaging artwork to accompany each fragrance. The AFRICA collection, distributed by Intertrade Group will be available in store from October 2015.
THE FRAGRANCES
I AM DANCE is based on the freedom of African Dance. Top notes of zesty lemon, mandarin and hazy marine accord are mixed with fresh apple, pineapple and aromatic lavandin. Finally warm base notes of Amber, cedar wood and the deepness of patchouli are blended beautifully to create a colorful and complex fragrance.
BIG SKY sky is a moveable muse that artists, film-makes and photographers have all tried to capture. With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.
PAST|PRESENCE modern Nigerian literature has received much international acclaim and respect in recent years. It’s a thought-provoking fragrance, that reflects the balance between past and present of a country. Elegant top notes of Bergamot and smoked black tea blend effortlessly with classic Jasmine whilst the softness and warmth of Tonka bean adds the perfect backdrop.
AFROPOLIS celebrates the dynamic cultural clash and rise of Africa’s multi-cultural, energetic and diverse cities. Topped by the lightness of Gin, Juniper Berries, Fresh citrus and spearmint, reinforced by Blonde woods, Iris, Oak moss and marine and coloured by Ebony wood, vetiver, amber and radiant cashmere musks to create a melodious finale.
Roads Africa will be exclusively showcased during UNSCENT LAND at Pitti Fragranze 13.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz – Unscent Land
Booth: B/11 Sector Classico

After the dark months of winter, there’s perhaps nothing more pleasant than feeling the warm rays of the sun on your skin. We need the sun and its warmth to stay healthy. It revives our spirits and increases our feeling of well-being by activating our entire metabolism. Our circulation is stimulated, the skin is supplied with a larger quantity of oxygen and nutrients, an increase in cell division takes place, and the release of certain hormones is assisted. What is more, the production of vitamin D, which is necessary for forming and strengthening bones, is initiated by the UVB rays. The problems begin when unprotected skin, not accustomed to the sun, is exposed to high amounts of sunlight to achieve an attractive tan in as short a time as possible. To enjoy life outdoors, and particularly during a holiday, powerful, high-quality sunscreen products are required that optimally protect, evenly tan and intensively moisturize the skin. Using advanced technology and valuable plant extracts, ANNEMARIE BÖRLIND has developed sun products that fulfill today’s requirements and desires. The most innovative one is the SUN SPRAY SPF 30, that provides medium sun protection and natural care in one.
Optimal UVA/UVB filters offer basic protection against harmful UV rays. An anti-aging complex, featuring vitamin E and the kombu alga, protects against premature
skin aging. The Sun moisturizing complex, containing panthenol and sorbitol, supplies intensive moisture. The texture of the spray is refreshingly light, is absorbed instantly
and is not sticky. In addition the spray with UV30 contains a new ingredient: the Methyllactate which has a delightful and cooling effect.

Jane Iredale is the President and Founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the beauty industry. She was the first to supply this industry with a line of makeup that had skin care benefits. Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
That’s why her line is multi-functional: Amazing Base, PurePressed Base, Glow Time and Dream Tint, are now recommended by the Skin Cancer Foundation, which means you can trust these products to provide SPF 15 and higher water-resistant sun protection without causing sun sensitivity or skin irritation. They are all non-comedogenic and paraben, chemicals and cruelty free. Recommended by dermatologists and plastic surgeons.
Join us at AVERY Perfume Gallery store in Milan for a free beauty session with our experts and discover jane iredale THE SKIN CARE MAKEUP
AVERY Perfume Gallery at Excelsior,
piazza Beccaria 5, Milano
10-11 July 11.30am – 7pm
RSVP & INFO
info@averyperfumegallery.com  
+39 02 7634 1354

Intertrade presents L: the perfume collection of Automobili Lamborghini at Milan Fashion Week
PREVIEW AT AVERY PERFUME GALLERY EXCELSIOR ON THE OCCASION OF MILANO MODA UOMO ON JUNE 22nd
A year after the presentation of the ‘L1’ limited edition, the first fragrance for men under the name of Automobili Lamborghini, with a production of only 999 pieces, the partnership with Intertrade Group continues. On the occasion of Milano Moda Uomo, the exclusive party in the surroundings of AVERY Perfume Gallery Excelsior will celebrate the introduction of fragrances L1, L2, L3 and L4, dedicated to a sporting man with an international lifestyle, who adores the challenges of excellence at work as well in his personal life, who loves travel and is looking for essential luxury. It will also be possible to admire the Lamborghini Huracán LP 610-4 on dispIay in Piazza Beccaria and explore the various ideal olfactory pistes. Prepared with dedication by the Master Perfumers of Intertrade Group under the skilled guidance of Celso Fadelli, these are a sequence of olfactory notes combined in unison with the intention of finding the appropriate way of ‘dressing’ Lamborghini.
THE FRAGRANCES
L1: the first fragrance to be launched, it combines power in the base notes permeated with ingredients that are rare and difficult to find on the market, so as to create a blend that is complex, unique and particularly intriguing. L1 contains within it the strength of leather, the adrenaline of pepper, the efficacy of musk, the determination of tobacco, with a light touch of arrogance in the vetiver. A perfume that exudes emotions and strong sensations.
L2: represents the quintessential spirit of adventure of Automobili Lamborghini. With crisp notes based on lemon, mandarin and pink pepper, enriched by a more spicy heart, notes of fern, combined with birch, with nutmeg and with lavender. Elegance, the maximum expression of identity for those with a passion for challenges on and off piste.
L3: immediately striking for its spicy head notes based on saffron, lavender and bergamot. With a heart guided by the frenzy of elegant chords of flowers such as rock rose and violet, which blend with tonka beans into a final, deeper and more sensual harmony thanks to the presence of vetiver, of sandalwood and of patchouli. A fragrance with a pulsating heart, with an olfactory “change of gear” that no one can resist.
L4: belongs to the bitter citrus olfactory family, starts out with a surge of freshness originating from bergamot and from pink grapefruit, which acquires strength with a pinch of cardamom. A symphony of woods, pepper and incense gives a sensation of liberty and the smell of the dirt road which are lost in more decisive aromas of amber, nargamutta and patchouli. For the free spirit on holiday or away from home. Dedicated to a gentleman with a racing spirit, whose perfume extols the provocative passion and strength of the thrill of speed.
Each fragrance is immediately recognizable from the different colour that distinguishes its packaging: L1 is associated with black, the colour of understatement, L2 with yellow, the iconic colour of the Lamborghini brand and synonymous with avant-garde, L3 with red, the colour of strength, and L4 with the green of energy. The packaging, made entirely in Italy, refers to the mechanical and design aspects that mark out every great sporting icon: lightness, performance and elegance, in perfect harmony with the personality of those who drive a Lamborghini. The volume-pack holds two 25ml glass refills that contain finest “extrait de parfum”. There is a refill inside a hand-turned anodized aluminium cylinder bearing a laser-etched logo in relief. To replace the refill, use a small aluminium coin that makes it possible to delicately unscrew the base of the cylinder; a gesture reminiscent of a careful repair operation on an engine.

The indiscreet charm of essences arrives at Pitti Uomo with a special selection of brands dedicated to men, a delicate balance between the seduction of the past and the olfactory codes and volumes of today. An inspirational selection curated by AVERY Perfume Gallery, the retail concept of Intertrade Group, key platform for haut de gamme perfumery. AVERY Perfume Gallery is a new dimension in niche perfumery and research devised by Intertrade Group. An advanced olfactory experience introduced into contexts of high tension aesthetics.
At Pitti Uomo will be showcased at piano attico/Padiglione Centrale: Agonist with its Scandinavian essences created also in a haute couture version with artistic glass flacons, Azagury, the exclusive fragrances of the stylist adored by Lady D who returns with a new version, the AVERY collection created by Celso Fadelli, Boadicea The Victorious, with its four latest “valiant” fragrances. Also, Blood Concept, with a new olfactory and visual restyling yet to be unveiled in September, Czech&Speake with its British twist, Diane Pernet Paris and her emotional notes, L-Automobili Lamborghini the new fragrances of the super car in addition to the first L1, the return of the Andrée Putman brand with the Préparation Parfumée Andrée Putman line, the Re Profumo collection enhanced by a new “Meraviglia” fragrance, as well as Roads, the lifestyle brand by Danielle Ryan. Finally, soOud and the atmospheres of the oriental world with a special edition of Nur d’or in a precious pink gold bottle, the fragrances of Santa Eulalia, the high-end fashion mecca of Barcellona, the S-Perfume line by the Japanese artist Nobi Shioya, and the very first preview from New York of the specially researched A Lab On Fire brand by Carlos Kusubayashi with a collection of eight fragrances.
All brands powered by Intertrade Group are found in all AVERY Perfume Galleries, a synthesis of the maximum expression of an out of the ordinary shopping experience, in a context that fascinates new viewers with an unusual space and incredibly full of style. AVERY Perfume Galleries are present worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, New Orleans and, since February 2015, also in Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery and in Rabat, Morocco.

After London, Milan, Florence, Doha, Los Angeles and many other ongoing projects, AVERY Perfume Gallery is moving to Rabat and opening its first shop in Morocco and in Africa. Once through the doorway, the atmosphere is immediately announced: a timeless aesthetic, a sensorial marvel. The numerous collections of perfumes interact, side by side, with art objects of great refinement in a harmonious osmosis of the senses. All is elegantly, majestically draped in a veil, the gallery’s masterpiece, the work of the world’s most prestigious textile manufacturer, Bonotto. Beyond cultural boundaries and differences, AVERY Perfume Gallery displays over twenty perfume collections, if not many more. Each creator expresses, illustrates the idea in a range of fragrances. The ineffable, ephemeral, invisible is therefore materialized in a spirit of narration, poetry and musicality
AVERY Perfume Gallery is the retail concept of Intertrade Group, devised by Celso Fadelli, President and Fragrance Curator of Intertrade Group, and Cristiano Seganfreddo, Vice President and Creative Director. Two Moroccan women, Ilham Foukala and Aicha Hamdi, have accompanied this project: two different but complementary personalities, driven by the same energy, that of Beauty in its deepest sense.
“Rabat is the gateway of Africa, the continent of the future”, explains Celso Fadelli. “It is a great challenge whose objective is quality, service and research in a social and cultural context of high potential and affording a great opportunity, with an extraordinary Moroccan collaboration”.
“We have sought to create a single, exclusive space, a true icon of Africa in the world of rare perfumery”, declares Ilham Foukala, project promoter and the first person to introduce exceptional quality perfumery into Morocco.
This collaboration between Italy and Morocco promises a brilliant future in which intuition, talent and vision are the key words in this thrilling venture into the spirit of a Morocco of magic and light.
AVERY Perfume Gallery
40 rue du 16 Novembre

Rabat, Agdal

Ph. +212 5 37 67 33 66

Intertrade Group and Diane Pernet partnered with Gallery Aesthete for the launch of Diane Pernet Paris Fragrance Collection in Chicago, also hosting the ASVOFF Film Festival at Gene Siskel Film Center. Combining the elements of apparel, fine art, and design, Gallery Aesthete is intentionally hidden within Chicago’s premiere fashion district. The philosophy of Gallery Aesthete is to illuminate the relationship between fashion, art, and object, purveying each for the refinement of your personal collection. The event launch celebrated the perfumes, the style and Diane herself, with guests of the like of Nick Cave, Samm Mackin, Emma Arnold, Tommy Walton to name a few. Madame Pernet flew from Paris to Chicago to receive the SAIC’s Legend of Fashion Award from the School of the Art Institute of Chicago. “Diane has been on our short list of Legend of Fashion honorees for quite a while,” Department Chair Anke Loh said. “She is an innovator and a true interdisciplinary artist; she has the qualities we impart on our students. Diane was a designer herself and transitioned to becoming one of the most well-respected critics and filmmakers in fashion.”

The scientific studies of ILÂME were awarded in 2009 with the Nobel Prize for Medicine. An important acknowledgment for the discovery regarding the way in which chromosomes are protected by telomeres and by the enzyme telomerase. In other words: on each division of cells, the telomeres (a sort of “cap” on the ends of the chromosomes) become shorter and this is the reason why the cell tends to age, but if the activity and the concentration of telomerase is high, then this is delayed. Recent studies indicate that certain vegetable extracts may be important factors in defending telomeres – and among these are extract of eleutherococcus. The latest from this innovative brand is a unique bio-molecular complex, with a natural biopolymer base, makes the new ILÂME mask-AMEMASQUE a genuine moisturizing bath. A few minutes are enough to optimize its skin moisturizing capacity, at surface level and deep down, through a continual release of water that an extraordinary lattice, obtained from the combination of hyaluronic acid and alginates, is able gradually to release as the skin feels the need for it. A few minutes after application the skin will already become fuller, more elastic, and rejuvenated overall with an extension of results also over a period of 48 hours from the first application. Apart from the fact that it is a kind of balm precisely because it contains natural butters, it acts in a particular way maintaining a powerful moisturization of the skin tissues over time, it’s a secret beauty weapon for dry skins.

From the 30th of April until the 13th of May Roads will be showcasing at Selfridges-Oxford Street in London as part of the Work it! project. Work It! offers an edited and thought-provoking look into how the way we work is changing whilst suggesting some possible next steps. Founded in 2013, Roads’ creative concept encompasses film production, book publishing, and a collection of 10 luxury fragrances distributed by Intertrade Group. Roads has an in-store installation showcasing Roads Fragrances and allowing customers to explore the collection of 10 fragrances.
Roads is a school of thought, a creative curation of sensory experiences meant to enhance and deepen cultural and intellectual understanding through the concept of storytelling. Danielle Ryan’s quest, as Ceo and Creative Director, was to invent a brand that was not limited by its own definition, but instead could follow customers’ desires, bringing together art, ideas, people, places, and fragrances. Selfridges has taken note of this young company, identifying Roads as a notable example of a true multi-channel business success story. Intertrade Group is proud to support and to be part of this important initiative.

On the next Milan Design Week, a worldwide preview will take place on the 13th of April at 7 pm. Both noses and eyes will feel emotional about the one and only perfume collection bearing the signature of Andrée Putman that blends design and olfactory sensations. On the occasion of the 15th anniversary of Andrée Putman’s first perfume, five new fragrances as a result of a collaboration started in 2001 between Celso Fadelli and Madame Putman will be presented. In the Milanese headquarters location of Intertrade Group, among the magical atmospheres enhanced by the courtyards and the gardens of Palazzo Durini, an artistic installation will reveal the collection at the presence of a very special guest: Olivia Putman.
Sobriety, essentiality, and elegance characterize the style of Andreé Putman, one of the world’s most renowned interior designers. Her notable contributions to the design world history include: the Morgans Hotel in New York, the interior design of the Concorde for Air France, and many luxury houses and boutique interiors, just to mentioned a few: Karl Lagerfeld, Azzedine Alaïa, Thierry Mugler, Yves Saint Laurent, and Guerlain. The encounter between Andrée Putman and perfumery became a dream come true as she wished for a very long time to impulse her style to the perfume universe. The fragrance was created with the precious complicity of the renowned nose Olivia Giacobetti. The idea of her fragrance became clear when designing the newly opened Pershing Hall Hotel in Paris and its vertical garden that spreads over the patio. Andrée wanted a scent inspired by the Southeast Asian rainforest. Madame Putman met Celso Fadelli, President and Fragrance Curator of Intertrade Group, for the production of the perfume to be introduced in the most exclusive stores worldwide. By the end of 2001 the launch of Préparation Parfumeé was ready: a modern, refined, fresh, flowery/spicy fragrance, designed for both men and women as Andrée truly desired. Driftwood blends with notes of grey pepper, coriander leaf, and water lily in exquisite composition made from rare high-quality raw materials.
In 2007, Andrée’s daughter Olivia took the full reins of Studio Putman Paris, following her mother’s footsteps and desires. The success of the fragrance made Olivia Putman taking an idea into consideration, that one day it may have become a collection of perfumes. One of Andrée’s wish was to enhance the original Préparation Parfumée with a collection of fragrances that evoke moments of her personal memories. Olivia then decided to partner with Intertrade Group for the development of a real collection of fragrances and let the dream begin.
Today, following the success of the first fragrance, and to celebrate the 15th anniversary of Préparation Parfumée, Intertrade Group is very proud to present the full collection named Préparation Parfumée Andrée Putman.
Olivia Putman has worked with a team of specialists in order to bring to reality this project. The inspiration of the packaging comes from the original one, a sober and elegant flacon whose style has been carefully maintained. The respectful and thoughtful restyle was curated by Agenzia del Contemporaneo (creative solutions&design agency) guided by Cristiano Seganfreddo (Vice President and Creative Director di Intertrade Group) and Alessio Avventuroso (Design Director of Intertrade Group). The transparent crystal flacon with a navy-blue cap, is decorated by an elegant blue label, that embraces it completely, leaving just a small rounded hole from where is visible the Andréé Putman signature that arises from the deepness of the bottle.
Préparation Parfumée Andrée Putman presents itself with six olfactory itineraries that embody the same sense of incomparable style that made Andrée Putman an iconic figure for both the design and the fashion worlds:
L’ORIGINAL
UN PEU D’AMOUR
MAGNOLYS
TAN D’EPICES
FORMIDABLE MAN
FIGUE EN FLEUR

Diane Pernet Paris fragrances make their debut at Plethora, the high-end perfume shop in the Dubai Mall. The artistic perfumery shop, named Plethora (from Greek “abundance”) was delighted by the presence of Diane Pernet herself visiting the shop and presenting her fragrances in UAE. Ahmad Malek, General Manager of Plethora, is partner of Intertrade Group in the Emirates, his shop is the perfect answer to the needs of those who are looking for unique, different and quality products that are not available in conventional beauty stores. That’s why was the perfect location to introduce the four fragrances created by Diane Pernet in collaboration with: To Be Honest, Wanted, In Pursuit of Magic and Shaded.

AVERY Perfume Gallery, the ultimate shopping destination for scent connoisseurs, will open at Fortnum & Mason in London. In the heart of the historic UK department store, Avery’s corner will be part of Fortnum & Mason’s new Beauty Launch: London’s Finest Curation of Fragrance and Beauty, opening the 16th of April.
Located on the second floor, of Fortnum & Mason, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its finest. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules, exclusively designed for AVERY Perfume Gallery stores. The brands presented will be: Avery Fragrance Collection, Boadicea the Victorious, L-Automobili Lamborghini, soOud and Re Profumo.
Synonymous with style, elegance and English charm, Fortnum & Mason perfectly mirrors the Avery retail philosophy, whose high standards and exquisite perfume selection are a match for one of the most illustrious shopping destinations in London.
AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group) introduce a fully new olfactory concept where perfume meets design and art.
Fortnum & Mason will organize a weekend on the 16th and 17th of May to let the visitors experience a weekend of scents.

On Friday night at Palazzo Durini (at number 24) home to Intertrade’s new headquarters in Milan, was held a private dinner to pay omage to Unscent, the event dedicated to perfumery with the capital P, on show from the 26th to the 29th of March in the Avery Perfume Gallery shop at Excelsior. The luxurious compound was completely furnished especially for the event to reflect the style and her own home of bohemian luxury: retro-style chairs, a tableau vivant as a buffet, with decorated vintage rugs and rows upon rows of candles to trace the way from the door to the private flowering garden and from the garden to the inside of the three-floor house. The guest list included Intertrade top clients and partners from all over the world, journalists from WWD, Elle, Vanity Fair, Marie Claire, L’Officiel, Huffington Post, Ad, Vogue (to name a few) designers such as Mario Salvucci, artists, socialite such as Helen Nonini, entepreneurs such as Lorenzo Bonotto and some of the creators part of Intertrade selection of brands such as: Christine and Niclas Lydeen from Agonist, Diane Pernet, Antonio Zuddas from Blood Concept and sheik Majed Al-Sabah from TFK-The Fragrance Kitchen.
“Unscent” is a project devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group).

Thursday night the Unscent party at Avery Perfume Gallery took place at Excelsior Milan, a special event where to savour all the new fragrances and collections presented by Intertrade Group: Andrée Putman, A Lab On Fire, TFK The Fragrance Kitchen from sheik Majed Al-Sabah, Verso skincare, as well as new introductions by Re Profumo with “Meraviglia”, soOud with “Ilham” pink gold packaging version, the preview of Blood Concept new fragrance line, the 4 new valorous scents from Boadicea The Victorious. Artistic displays with special olfactory boules to savour the fragrances where the party crowd was entertained by important fashion faces, journalists, artists, musicians and designers came to pay homage to “Unscent” a project devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group).

From 26 to 29 March, a beauty programme will be taking place devoted to the discovery of essences within the Avery Perfume Gallery space at Excelsior in Milan. Now in its fifth edition this year, after Florence, Bucharest, Johannesburg and London, UNSCENT returns with a itinerary inside the store, assisted by a visual set-up created especially for each brand, where the spectator is guided in the discovery of olfactory and visual images. Tableaux vivants, site-specific installations that make it possible to preview the new fragrances of each maison, large totems from which to smell various perfumes, once again by way of special glass boules, and finally the “Fashion Circus” photographic exhibition of Commesso Fotografo, the creative duo formed by Francesco De Luca and Laura Bolzan.
UNSCENT is a project devised and developed by Celso Fadelli and Cristiano Seganfreddo. “Bringing essence back to the centre of the world of perfumery has been greeted by an enthusiasm that has now spread throughout the world. We see this from the invitations we receive every week to take the show to other countries. UNSCENT as an innovative olfactory gallery also finds space and a special welcome in the Avery Perfume Gallery BtoBC space inside the Excelsior contemporary universe. With a clear message, that we have broken the pattern and resolved the dilemma: perfumery can no longer be qualified with words like ‘art’, ‘niche’ or ‘d’auteur’. There is only one kind of Perfumery (with a capital P): that which has quality essences, talent and the passion to make them loved”. Explained Celso Fadelli (CEO of INTERTRADE GROUP) and Cristiano Seganfreddo (Creative Director & Business Partner).
The selection of brands presented at Unscent 2015 consist of: Acqua di Stresa, perfumes of the Italian Lakes, Agonist, with its Scandinavian essences created in haute couture version with artistic glass bottles, Annemarie Börlind and her natural skin care products, Azagury, the exclusive fragrances of the stylist adored by Lady D which return in a new version, Boadicea the Victorious, with its four latest “valorous” fragrances. Also Blood Concept, in new packaging and olfactory identity, Couto and its historic toothpaste formulation, Czech&Speake with its British twist, Diane Pernet Paris and her emotional notes represented also by four films directed by Mike Figgis which will be projected for the occasion, the cosmeceutical formulations of Ilâme with the new regenerating Amemasque mask, the mineral make up of Jane Iredale, L-Automobili Lamborghini, the Re Profumo collection enhanced by a new “Meraviglia” fragrance, and once again Roads, the lifestyle brand by Danielle Ryan. Lastly, the projects of Six Scents and Science for Peace, soOud and the atmospheres of the oriental world with a special edition of Ilham in a special pink gold bottle, the S-Perfume collection of the Japanese artist Nobi Shioya, Santa Eulalia and the bio candles of The Hype Noses. And for the very first time the New York research brand, A Lab On Fire, by Carlos Kusubayashi with a collection of eight fragrances, the Tfk-The Fragrance Kitchen brand of Sheikh Majed Al-Sabah, the return of the Andrée Putman brand dedicated to the iconic French interior designer, and Verso, the skincare made in Sweden.
Unscent 2015 is held within the Avery Perfume Gallery area, midway between vintage and contemporary, totally and intentionally detached from seasonal trends, symbolizing a refined and timeless aesthetic sense that is often hidden behind the gilded gateways of the palaces and streets of central Milan. It will be unveiled on 26 March at 18.00 with a presentation cocktail in the presence of members of the press, buyers, personalities, trade experts, perfume enthusiasts and above all the perfume creators.

A LAB ON FIRE is a limited-production perfume house that collaborates with the brightest talents in the industry to create one-of-a-kind fragrances of the highest quality. Each scent is designed by a famous nose to be contemporary and refined and each package is aimed at emphasizing simplicity and an industrial chic attitude.
Wearing A LAB ON FIRE is about wrapping and plunging yourself in mystery and glamour, the signature style of Carlos Kusubayashi, its creator. With a highly secretive nature, no one knows how he operates and no one knows his identity. Born in São Paulo and brought up in Japan. He later moved to New York: while there, he met a sculptor, Nobi Shioya and went to work at his studio. Thanks to this collaboration, Carlos developed a growing passion for fragrances and became intrigued with this enthralling world: that’s why he departed from S-Perfume company in 2009 in order to start creating his own scent line, so as to express his innermost vision, sensitivity and intuitions. He eventually launched his first fragrance in 2011. According to Carlos Kusubayashi, “a great fragrance generates emotion similarly to certain types of abstract art” and its development is much closer to industrial design than art, that’s why his work focuses on the whole processing of fragrance development: from scents to packaging. Essential and minimal design together with provocative, compelling messages are the essence of this brand, which seduces perfume connoisseurs around the globe thanks to its understated yet extremely intriguing simplicity. The full collection, re-edited by Intertrade Group, will be unveiled at Unscent from 26-29 March at Avery Perfume Gallery-Excelsior. Furthermore, the magical, mysterious halo that surrounds A LAB ON FIRE’s unique, original concoctions is boosted by the fact that they are created in the deserts of far West Texas. A LAB ON FIRE breaks free from genre and categorization; it escapes any effort to grasp its identity, impressing and mesmerizing people exactly in the same way as its founder does. Let the mistery take over.

Chariot
Chariot is a sensational new fragrance – this rich scent blends middle eastern oudh with papyrus, patchouli, cedar and sandalwood. Tones of resinous benzoin combine musk and moss whilst the heart entwines tuberose, neroli, jasmine and rose with spicy accents of cardamon and nutmeg. The delectable top notes lead this buoyant Eau de Perfume with triumphant style, the red fruits waving the flag, subtly followed by more citrus tones of lemon and bergamot. The dry down brings an enveloping dusky sentiment with saffron demonstrating a plucky character. A sense of intrigue is high on the agenda! An effervescent concoction of rose, jasmine and delectable fruits. Sparkling and enticing.
Top Notes: Bergamot, Lemon, Apple, Cassis, Red fruit
Middle Notes: Tuberose, Neroli, Ylang, Jasmin, Rose, Freesia, Cherry Blossom, Cardamom, Nutmeg
Base Notes: Musk, Oudh, Vanilla, Papyrus, Patchouli, Cedarwood, Sandalwood, Benzoin, Saffron, Moss
Available in 100ml and 50ml

Iceni
This highly incredible valorous fragrance takes inspiration from this legendary tribe, the tribe of Queen Boadicea, with middle flowery notes like Jasmin, Neroli, Carnation and a base that brings very dominant notes such as Patchouli, Sandalwood, Myrrh and Musk.
Top: Elemi
Middle: Jasmin, Carnation, Neroli, Baies Rose, Nutmeg, Ginger, Clove, Cinnamon
Base: Patchouli, Cashmeran, Papyrus, Cedar, Sandalwood, Vanilla, Labdanum, Myrrh, Musk, Vetivert Tonka Bean, Moss
Available in 100ml and 50ml

Monarch
Monarch Eau de Perfume is a luxurious and opulent eau de perfume. Warm and caressing top notes including red fruits and armoise, draw the wearer into a sense of heady delight, quickly meeting with the heart notes dominated by marvellous roses.
Top Notes: Bergamot, Grapefruit, Armoise, Black Tea, Red Fruit
Middle Notes: Muguet, Freesia, Rose, Jasmin, Baies Rose, Cinnamon, Cardamon
Base Notes: Leather, Oakmoss, Oudh, Cedarwood, Patchouli, Labdanum, Vanilla, Tonka, Olibanum
Available in 100ml and 50ml

Boadicea The Victorious Torc Oud
TORC is the sensational new Eau de Perfume from Boadicea the Victorious. Torc comes from the latin, ‘torqueo’ meaning – ‘twist’ and indeed this scent is inspired, not only by the golden torc that Queen Boadicea famously wore, but by it’s sister scent – Almas
Top Notes: Bergamot, Apple, Raspberry, Orange, Cassis
Middle Notes: Rose, Clove, Jasmine, Davana, Saffron, Pepper, Heliotrope, Narcissus
Base Notes: Amber, Musk, Vanilla. Sandalwood, Cistus, Cedarwood, Orris, Leather, Patchouli, Oud
Available in 100ml

From the expertise of Celso Fadelli, art fragrance editor, founder and CEO of Intertrade Group, a man with a great aesthetic sensitivity in finding the perfect alchemy for the successful transformation of editorial projects into perfumes comes “ RE PROFUMO”. Starting from the the fantasy romance “Re Profumo – La ricchezza è saper sognare” written by Fulvio Fronzoni, one year ago, begun the olfactory development of a perfume collection inspired by the characters of the book. Out of the plot and from the guidance of Mr. Fadelli and the Creative Team of Intertrade Group, comes a collection of five prestigious fragrances created with famous international noses and inspired by the stories of a unique novel, set in a languid, decadent, simply irresistible Venice which is found in every essence: Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo. On the 26th of March during UNSCENT 2015 at Avery Perfume Gallery-Excelsior in Milan the new fragrance “Meraviglia” will be launched on the market. “Wonder is the aim of art”. The perfume is an ode to the Art, an ode to Venice itself that represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement, were the source of Giacomo Balla’s exhibition called “Futur-Fiore” “Future-flower” at Venice Biennale in 1926. On the occasion of the exhibition the artist created a full garden of artificial flowers. The flowers did not have any smell but they were scented by the Author, giving them a totally different expression. That’s the allegory that inspired the new fragrance. A perfume of wonders that can be used to scent a flower. Setting your imagination free.

Kuwait’s Sheikh Majed Al-Sabah, the notable founder of fashion retail chain Villa Moda, is no stranger to the fashion and beauty world. He brought brands like Gucci to the Middle East, and also collaborated with Tom Ford to launch ‘Arabian Wood’, a perfume created specifically for Tom Ford’s Kuwait boutique opening. The fragrance went on to become a worldwide best-seller, and after that success, he decided to go one step further. After years in the making, The Fragrance Kitchen (TFK), a luxury and refined fragrance brand, launched in 2012. Perfumes are a family tradition for Al-Sabah. “At home, mixing fragrances is my hobby, influenced by my grandmother. When I was a child, I used to watch her mixing her own blends and then I started mixing them myself,” Al-Sabah said in more than one occasion. Now its sophisticated collection launches at Avery Perfume Gallery during Unscent, from the 26th to the 29th come along to discover all the lines: Exclusive, Tribute, My, Modern Heritage, Self Portrait and Signature.

A modern revolution in skincare, Verso combines premium luxury with a unique vitamin A complex, thoroughly tested and documented for efficacy.Verso Skincare contains Retinol 8 that is prescription-free and proven to be eight times more effective than the typical Retinol product on the market. It can be used during daytime and when skin is exposed to the sun. It is clinically proven Vitamin A complex to smooth the appearance of wrinkles, strengthen the skin barrier, reduce pigmentation and supply the skin with more energy and oxygen, resulting in finer, more radiant looking skin. Each of the 5 exclusive Verso Skincare product has a unique concentration of Retinol 8 combined with specific ingredients to target different needs. So for Verso, from Latin “reverse”, also meaning that these products work to effectively stop time.
During Unscent, starting on the 26th of March at Avery Perfume Gallery at Excelsior, the 5 miracle creams will be unveiled.

Today the jury of FIFI d’OR, the famous prize organized by the Fragrance Foundation in France met for choosing the winners of the best perfumes in the market. The President is the French designer Jean Paul Gaultier, the Presidnet of this year’s FIFI jury, a special member of the jury is Diane Pernet, called by Monsieur Gaultier in person for her expertise in the field and the recent success of her perfume collection. The other illustrious participants are: Ali Madhavi, Pierre Hermé, Dorothée Gilbert, Laurent Korcia. The award went to the best men’s and women’s fragrances judged by the bottle, the fragrance and the communication. On April the ceremony of the French FiFi Awards will take place and the winners will be announced.

Intertrade Group and Diane Pernet will present the Diane Pernet Perfume Collection tonigh at Liberty store. Situated in the heart of London since 1875, Liberty is one of the last great emporiums for innovative and eclectic design and continues to be the destination of choice for sophisticated shoppers and fashion connoisseurs. Liberty is known for its heritage but also for its steady search for innovative new products and projects coherent with their philosophy, making it the ideal partner to launch Diane Pernet Paris in the UK market. For two weeks, the beauty windows of Liberty will showcase the four one-of-a-kind fragrances created by the fashion doyenne Diane Pernet and Celso Fadelli (Ceo of Intertrade Group) with his team of master perfumers. The collection was unveiled at Joyce Gallery Paris this September and is currently available in all Avery Perfume Gallery stores worldwide (London, Milan, Florence, Modena, New Orleans). Diane chose the unique vision of Mike Figgis to produce a series of short fashion movies dedicated to the fragrances, directed by the Oscar-nominated British director and styled by fashion editor Tina Leung, to debut online with the launch at Liberty. The project presents a vision of beauty pollinated by cinema and music, with a gaze towards fashion.
Each movie is inspired by Mike’s experience of the perfumes, which all capture an intimate aspect of Diane Pernet’s persona: secret desires, the quest for happiness, the pleasure of being worshipped, the power of truth. The four fragrances are: the woody To be Honest, the oriental Wanted, the citrusy In pursuit of Magic and the ocean-fresh Shaded.

Tonight from 6-7pm come and get your bottled signed by Diane Pernet herself

Our one-of-a-kind retail concept touches two important destinations in two important markets: USA and Middle East. In the heart of the most famous shopping area of Beverly Hills, Avery Perfume Gallery will open its corner at Neiman Marcus, and so will do in downtown Doha part in the courtyards of Paris Gallery Mall. A simultaneous opening from two different sides of the world celebrate the first retail chain that bring together some of the world’s most rare fragrances in artistic perfumery. The display in Los Angeles shows polished copper fixtures that give the impression of an industrial-chic space, bizarre objects, as well as precious Italian white marble, the typical mouth-blown olfactory boules, exclusively designed for Avery Perfume Gallery shops only, to savour the highly sought-after fragrances fully experiencing the scents. Whilst the boutique in Doha, facing the hall of the mall will remind of a refined living room, is adorned by the extensive use of brass and copper fixtures, with tapestry and textile portable walls that can transform the space in private luxury boudoirs. Each space is unique yet with the same foundations of style and refined luxury.


Avery Perfume Gallery is the unique retail experience created by Intertrade Group. A fully olfactory concept, introduced into a context of high aesthetic tension that has been created by Celso Fadelli, CEO di Intertrade Group and Cristiano Seganfreddo, Business Partner of Intertrade Group and Creative Director of Avery Perfume Gallery.

Scoop is a boutique womenswear tradeshow, showcasing emerging and established directional fashion designers held at one of the most iconic London’s venue: the Saatchi Gallery. The exclusive fragrances of Intertrade Group mark out an invisible itinerary that unites clothing, accessories and jewellery, a pure cultural and decorative expression of our look, and perfume, the closest accessory to our body. A selection of our most sought-after brands will be showcased at the fair: Andrea Maack and her artistic touch, Agonist, the Nordic sensations from Sweden and their 10th fragrance “n10 White Oud”, Azagury and his couture perfumes, the four fragrances by Diane Pernet Paris, S-Perfume, the collection of artist Nobi Shioya, the Venetian tradition with the fragrances of Re Profumo, the inspirations and sensations with Roads, a lifestyle brand by Danielle Ryan; Albis, Citric, Marinis and Obscuro, the collection conceived by Santa Eulalia, the historical fashion boutique will make their debut along side with Jadab, the perfume of irresistible seduction according to soOud.
The visitors will smell for the first time the new fragrances of each brand by means of the special glass boules exclusively created for Avery Perfume Gallery shops. Artisanal skills, Italian production and creativity are the values of Intertrade, which at Scoop becomes a moment of sharing and discovery for a community attentive toward innovation in all sectors, from fashion to beauty.


SCOOP INTERNTATIONAL
The Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY

Opening times
Sunday 10am – 6pm
Monday 9am – 6pm
Tuesday 9am – 4pm


AVERY PERFUME GALLERY-LONDON
27 Avery Row, London W1K 4AY
+44 20 7629 1892

Tonight in Paris at SPRINGSIOUX BOUTIQUE the unconventional approach to fragrance making is explored through the Blood Concept’s perfume collection. The concept of the party, sponsored to launch a new independent magazine called “Influence Paris”, is Kinbaku-the japanese bondage that will be shown through a live performance by designer Romain Brau. At the center of the performance there will be “0” from the Black Series, that celebrates japanese bondage as well. The impressive olfactive essays on the evolution of human blood groups are elaborate and well defined linear structures with their unmistakable metallic notes. Fragrances that take you into a mysthical experience, that can be sensed in this out of the ordinary shop as well. Founded in 2010 by Pierre Antoine de Myttenaere and Alisa Gusakova, Springsioux pays homage to the story of a Mexican gangster’s tribe famous for thei tattoos, biker rituals and a dark aesthetic. Since 2013 it is also a boutique that features brand’s clothing and accessorie, a selection of ready to wear brands and accessories, perfumes and furniture–all in the rock’n’roll mood, attracting a crowd of international creatives and artists.


Tonight the party INFLUENCES THE SENSES is at:

Springsioux
48 rue Ste Croix de la Bretonnerie 75004 Paris
From 19.00 Cocktail Reception, live performance by Romain Brau & Crisis

The exclusivity of fragrances from Avery is now available in all Avery Perfume Gallery shops. The project, directed by the designer Alessio Avventuroso of Agenzia del Contemporaneo, traces a visual identity of the five perfumes in line with the Avery spaces using contemporary and refined visual codes. The collection of perfumes, devised by Celso Fadelli, has been created for niche perfumery enthusiasts and the five different olfactory itineraries have been unconsciously guided by customers of Avery London. Avery Perfume Collection pays homage to the sartorial tradition of the Intertrade perfumery team, in managing to recreate worlds of perfumes that do not yet exist, working with raw materials of highest value, original and avant-garde. A way of giving body to the desires of its most loyal customers, a new aesthetic achievement that enriches five new sensory itineraries.


THE FRAGRANCES


A as in Adorable
A fragrance with soft velvet notes. Slightly citrus thanks to the presence of lemon and lime, comforting for the presence of incense and black pepper, and ending in a base of white musk and vanilla.


V as in Vigorous
Capable of invigorating thanks to green and vibrant notes such as blackcurrant, peach and grapefruit to which are added the energy of heliotrope, jasmine and coriander enriched by a powerful base of patchouli, cedar wood and benzoin from Siam.


E as in Evocative
Elusive freshness of fruit such as strawberries and plums, accompanied by scented flowers such as iris, freesia, jasmine and rose which are enclosed within an intense final trail with a base of leather, tonka beans and cedar wood.


R as in Royal
A retro perfume of old-fashioned eau de cologne. Marine but decisive, a rich fragrance of sensations. With clean head notes such as mandarin, the marine accord which merges with peppermint, a heart of spicy notes with white sage, basil and oregano and a reassuring base of sandalwood, oak musk and fir balsam.


Y as in Young at Heart
Exuberant, elegant, but timeless. A joyful and intriguing fragrance with head notes such as saffron and coffee, mitigated by a large floral heart of rose petals, lily of the valley and geranium which lead to a deep woody base of finest agarwood, myrrh, sandalwood, guayacan wood and cedar wood.


The five fragrances are to be found exclusively in the Avery shops: London, Milan (Corso Como and Excelsior), Florence, Modena and New Orleans.

Intertrade Group’s haut de gamme perfumery and its Avery Perfume Gallery retail concept meet the world of menswear at Pitti Immagine Uomo 87 in Florence. Pitti is more than the most important trade show – it is a platform for international premium designers to meet with the most influential buyers. Showcasing more than 400 brands to represent the best high-end menswear, footwear, accessories and lifestyle products. Pitti Uomo, from 13th to 16th of January at Fortezza da Basso at PADIGLIONE CENTRALE | ATTIC FLOOR | STAND D/2, Avery Perfume Gallery will showcase all the new collections from Intertrade Group: much more than a simple display about perfumery but rather a true olfactory experience.


Avery Perfume Gallery is at PADIGLIONE CENTRALE | ATTIC FLOOR | STAND D/2

The Swedish duo who have combined their passion for perfume with their love for artistically sculptured glass-making, are back with a luxury kit of scents à-porter. Driven by the will to let the perfume lovers discover the ten fragrances, Christine and Niclas are now launching “The Perfect Wardrobe – Kit Collection”. Ideal for travelling, the kit is the perfect companion for dynamic lifestyles or simply for those who wants to change fragrance according to their look or mood.
An exclusive gift set, a black and white squared box, features the notes of: Arctic Jade (the perfume of the frozen arctic icescapes), Black Amber (a journey into the deep ambery core of the forest), Dark Saphir (flowery and mysterious it is inspired by the Sapphire stone), Isis (embodies the sensation of a fresh new life beginning), Liquid Crystal (like melted glass, stays forever on the skin), Onyx Pearl (in which Masculinity and femininity have no boundaries anymore), The Infidels (the essence of a love full of contrasts), Solaris (the vibrant midnight sun that never sets during summers in the North, Vanilla Marble (soft, creamy, addictive, like a candy) and n10 White Oud (velvetry and energetic, in which the oud’s sensation is recreated with a mix of different ingredients).
The kit is available worldwide in all Avery Perfume Gallery shops and corners worldwide.

Avery Perfume Gallery is a new dimension in niche perfumery and research created by Intertrade Group.
Opening in Excelsior, in the heart of Milan, is an experiment that is visual and conceptual, more than a retail experience.
A fully olfactory concept, introduced into a context of high aesthetic tension. A genuine Wunderkammer under the creative direction of Cristiano Seganfreddo, with Agenzia del Contemporaneo, of almost 200 meters, whose displays look out over the small Piazzetta Beccaria. The walls become curtains that recreate the atmosphere of a sublime Milanese residence in a kaleidoscopic surrounding. An opulence almost of times past though moderated by modern day changeability provided by the installations of the works by the great epoch-making artists Fluxus.

“We have created a space of timeless wonder. Free from mass-market conventions and logic. Majestic and bizarre in its own way. A game of beauty and of continual contamination with other arts, which looks at knowledge,” explains Cristiano Seganfreddo.


There are, in fact, continual references to the contemporary with a rotation of micro and macro installations, with artist videos of impressive scenic dimensions as well as outsize furnishings and drapes created with textiles manufactured by Bonotto. The perfumes will be sampled from special boules and personalized olfactory showcases. The space will also host a rich calendar of exhibitions and talks. There are four commercial areas, emphasized by changes of furnishings and curtains.

“A new concept is created in niche perfumery, where it is not the brand and packaging that dictate the choice,” explains Celso Fadelli, CEO of Intertrade Group, “as much as the sensibility and the quality of the offer and the play between well-known brands and discovery. All in extraordinary surroundings with a manic attention to the experience of the customer and the visitor.”


Not only a concept store but a space of fascination.

The new line-up of scents Diane Pernet Paris, after a full unveiling during the fashion week in the French capital, were taken to Antwerp last week for the 7th edition of ASVOFF, Pernet’s fashion film festival. Back in 2008 Diane created the ASVOFF, described as the first film festival in the context of fashion in film. This initiative grew turn into a success story and has already attracted names like Mike Figgis, Ellen Von Unwerth, Bruce Weber, Christopher Doyle, Bruce La Bruce, Adán Jodorowsky, David Lachapelle, Blancia Li, Jonathan Caouette, Park Chan-Wook, Sofia Sanchez & Mauro Mongiello and Tim Yip. This year’s Chairman of the Jury was the famous belgian designer Dries Van Noten. The film festival includes short films about fashion, style and cosmetics. There is also room for documentaries, installations and a serving Belgian talent, with films include Frederik Heyman, Michael Smits, Leonardo Van Dijl and Pierre Debusschere. All within the beautiful setting of the Baroque St. Augustus Church in the center of Antwerp were: To Be Honest, Wanted, In Pursuit of Magic and Shaded were the guest stars of the event. Thanks to the collaboration with Momu and Verso, the renowned finest shop in Antwerp, where the frangraces will be available for sale, all the visitors had the possibility to make their purchases during the projections and prize ceremony of the films.

Intertrade’s artistic project Unscent Love Magic Potions goes to Bucharest thanks to Madison Absolute Beauty, the refined shops dedicated to luxury perfumery. The quest for Love, the perfume of Love, the love for artistic perfumery, this is Unscent 2014 edition. After Pitti Fragranze and South African Fashion Week will be at Casa Presei “Casa Presei Libere” (The House of the Free Press), a fascinating Soviet’s style, that will host 3 days of scents discovery where to get captivated by the luxurious essences of Intertrade selection of brands present in the Madison Absolute Beauty shops in Bucharest. The selection includes: Acqua di Stresa and its Mediterrenean fragrances, Agonist and the sensations of Scandinavian atmospheres, the powerful notes of Boadicea the Victorious fragrances, the scents dedicated to the legendary Celtic Queen, vital saps and blood aromas for Blood Concept, the four souls of the global fashion icon Diane Pernet, the classical decadence of Venice in the notes of Re Profumo, inspirations and paths in life translated by Roads whose creator is Danielle Ryan, East meets West with the essences and nectars of soOud. An installation will display this unique olfactory adventure: LOVE MAGIC POTIONS, a perfume concept created by Celso Fadelli (Ceo of Intertrade) under the artistic direction of Cristiano Seganfreddo. Eight noses developed 8 unique, exclusive love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Potions that have nothing to do with existing perfumes or ranges already available and that will possibly become a capsule collection. Powerful sensations that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito.

13th-16th November at Casa Presei – Sector 1, București, Romania

Opening event 13 November from 7 pm until 23 pm
The exhibiton will be open for another 3 days
Friday, 14th November from 5 pm until 9 pm
Saturday, 15th November from 11 am until 5 pm
Sunday, 16th November from 11 am until 5 pm

Until the 19th of January a special set up will present the new Santa Eulalia Perfume Collection directly in the store. With the artwork of designer Mario Eskenasi created two unique spaces for men and women.

To give these Santa Eulalia Perfume Collection the welcome they deserve, Santa Eulalia created a painted latter architecture, adorned by the bohemian lamps donated by V BCN to illuminate the four fragrances created with Intertrade Group. A special occasion to savour the notes of: Albis, Citric, Marinis and Obscuro. A pure homage to the city of Barcelona and its unique atmospheres.

Thirteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from Sunday 26th to Friday 31st October, for TFWA 2014, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times. The features brands will be: Acqua di Stresa, Agonist, Azagury, Boadicea The Victorious, Blood Concept, Diane Pernet Paris, Eight & Bob, L-Automobili Lamborghini, Re Profumo, Roads, Santa Eulalia, soOud, S-Perfume.

Intertrade Group will be present at Booth F3 – Village Bleu- Cannes

UNSCENT 2014 – LOVE MAGIC POTIONS, the olfactory art project which was a huge successful event at the international fragrance fair, Pitti Fragranze, in Florence in September, presents the one-off love potions as a multi-sensory voyage of seduction that becomes a brand new experience, says Celso Fadelli, CEO of Intertrade Group. A unique project involving eight of the greatest international noses committed to finding the ultimate scent of love will make its debut in South Africa at SA Fashion Week A/W 15 in October (15-18). Conceptualized jointly by Fadelli and business partner, Cristiano Seganfreddo, the current project explores the fragrance of love and follows the success of the company’s signature conceptual UNSCENT installations: the special olfactory glass boules where all emotions of perfume come alive when you smell them.
“Scent is the most important sense in memory creation and experience. Our sense of smell is unique and mysterious and is a fundamental aspect of love, life and desire. We are delighted to have the opportunity to bring this exhilarating interactive experience to South Africa for the first time though our association with South African Fashion Week,” Fadelli says. The installation will also introduce the new perfumery ideas from its top brands selection and the latest scents unveiled at Pitti Fragranze.

Intertrade Group has just presented the first fragrance collection created by Diane Pernet at Joyce Gallery in Paris. The famous digital diva and fashion icon has worked intensely with Celso Fadelli and all the masters perfumers of Intertrade looking for the perfect ingredients for each of the 4 fragrances. Four intense Eau de Parfum with different distinguishing sensations: the woody To Be Honest, the spicy Wanted, the citrusy In Pursuit of Magic, the fresh marine twist of Shaded. The event hosted by Joyce Gallery took place on Friday 26th in Paris, was a success. Journalists, fashion and art personalities all came to pay homage to this new project. The event included a special portrait exhibition curated by Cristiano Seganfreddo and an artistic display with special olfactory boules to savour the fragrances. Special guest: the new collection of jewelry designed by Mario Salvucci. The “lucky spiders” that adorne all the bottles are now a full collection of necklaces and brooches that will be exclusively sold and distributed by Intertrade Group.

Santa Eulalia, the historical fashion boutique and atelier from Barcelona has just launched its first eponymous fragrance collection with Intertrade Group during Pitti Fragranze 2014. Four fragrances representing four moods, four feelings, four contemplations of the world, four perfumed itineraries that pay homage to the Catalan capital using a distinctive choice of ingredients; four expressions of the soul, energy, and warmth of an extraordinary city. The fragrances are enclosed in a minimalist treasure box created by the graphic designer Mario Eskenazi, lover of typography and a master of modern design. Discover: Albis: fresh and breeze of the dawn, perfumed flowers paired with an unusual touch of valerian, combined with vanilla, sandalwood, orchid, jasmine, and delicate lilly of the valley; Marinis: the perfume of the Mediterranean. With accords of seawater, pink grape, mint, patchouli, bay leaf, cedar, and a touch of lemon; Citric: it has the aroma of fresh fruit with a touch of sweetness bestowed by the sunny Catalan climate, and a captivating delicate floral bouquet; Obscuro: the dark side of Barcelona with notes of incense, anise, and a distinctive touch imparted by saffron, it deepens with Peruvian balsam, traces of leather, and raw amber.

To celebrate the release of the tenth fragrance in the collection, AGONIST has created a unique and truly exceptional perfume that combines the depth of OUD with the light and crisp feeling of the Scandinavian north. Exotic touches of ylang ylang flowers, patchouli, and tonka beans are balanced with cypriol and a poetic white musk accord.
An ode to the intricate mystery of Nature- a pure essence, whose olfactory sensation is as striking as its caress is delicate on your skin.
“Our tenth fragrance is the fruit of our ambition to challenge traditional uses of raw materials with a singular artistic Nordic vision.”
This fragrance is the true manifesto of ten years of a unique approach and passionate contribution to the perfumer’s world. An homage to all AGONIST followers, conceived of especially for this occasion by the creative minds behind AGONIST.

In Western countries when women look at men and think “how cute, how charming, how irresistible”, so do women in the Middle East. They use the word “jadab”, a word with an intriguing sound, a word to whisper with discretion, a word that sum up all these qualities. An elegant seductor, a man that likes to be “felt” would certainly choose a fragrance with an animal instict on one side and a chic attitude on the other one. Rough and embracing ingredients, able to inebriate and captivate. Floral bouquets contrasts and quality raw materials that at first may not match, make Jadab become a portent effluvium, the one of a true charmer. A prince of Love, a character that comes from the stories of One Tousands and One Nights, a mondern gentleman, the man every woman desires.
Jadab is the latest creative result of a interesting observatory on men’s seduction seen through a eastern contemporary vision. A conquering attitude that express itself through a secret olfactory journey into feelings. A perfume that is much more than a love’s trick.

The Selection by Roads is a beautifully presented gift box that contains the entire Roads Fragrances collection. The ten perfumes are showcased in 4ml vials, within a luxurious hard case with a magnetic fastener. A booklet inside the case acts as a fragrance menu to allow someone to discover the collection by introducing them to the ingredients and inspirations behind each of the ten stories. Perfect for travelling and for matching a fragrance with your mood, style, or special occasion. A complete wardrobe of scents. The selection is composed of: Supernova: a gigantic burst of life, full of expectation and possibilities; Neon: fluorescent and alive. This fragrance bursts with fun and style. For the things that make us smile; White Noise: the static calm of white noise inspires a sense of stillness and reflection; This Weekend: inspired by the excitement in preparing for a moment. Everything can change in an instant; Clockwork: an ease of control. Elegance of precision, in movement, thought and application. A smooth player, seamless and subtle as clockwork; Lights: this fragrance represents the light in a sense of optimism and fun. Life full of colour and heightened senses ; Harmattan: the scent of the wind as it crosses the Sahara desert; Cloud9: a clean, calm scent. A feeling of floating happiness. Clean air, hot milk, comfort and lightness; Bitter End: inspired by the west of Ireland, a beautiful barren place of isolation.

Spanish Cedar is the first EDP in the Czech & Speake Fragrance House, it is inspired by the typical spanish summer atmosphere. It contains top note of Bergamot, midlle notes of Plum, Blackberry, Clove and Galbanum. With intense base notes of Cedar Wood, Sandal wood, Guaiacwood & Tar.
“My direction for creating Czech & Speake fragrances and products is an holistic approach – I am responsible for all aspects of the creative process. With my new fragrance the cedar is not from Spain but my inspiration is linked to Spain. Memories of holidaying as a young man in Menorca on the back of a Bultaco bike, riding into deserted sandy coves surrounded by the sun scorched pine and cedar trees that would produce an unforgettable resinous smell. This fragrance to me is the memory of these days and the version I have created is an exotic blend of woods, resin, smoky notes balanced with citrus and piquant notes.” Frank Sawkins founder of Czech & Speake.

The journey leading to the creation of the Diane Pernet Paris perfume collection has taken over two years and marks a new chapter for both partners. Triggered by a surreptitious encounter between Diane Pernet and Celso Fadelli, CEO of Intertrade Group, the collaboration has since blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition. The Intertrade team of master perfumers laboured intensely with Diane before finding the ultimate combination of ingredients to immortalise her sense of style in perfume. Each of the four one-of-a-kind scents in the collection captures an intimate aspect of Diane Pernet’s persona through vivid vignettes and narratives. The sleek design of the bottle is adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci. Stay tuned for discovering: Wanted, To be honest, Shaded and In pursuit of Magic.

On the occasion of Pitti Fragranze 2014, friday 12th of September, Intertrade Group has opened in Florence the new Avery Perfume Gallery in Borgo Albizi 70r. Avery Perfume Gallery is a concept store, with welcoming, intimate and enticing atmosphere, where we can be drawn into the emotions unleashed by fragrances and visual images that might accompany them. Thanks to the special olfactory boules, specially designed for all the Avery concept stores, you can savour the various fragrances, allowing ourselves to be guided toward the ideal perfume. The second floor of the shop it will be a meeting place that will host cultural and artistic events linked to the world of fashion, music and design.
The old style furnishings remind of an apothecary, vintage furnishings and frecoes make it a true masterpiece of interior design. During the celebration of the opening important guests and spokespeople of the perfumery world have come to pay homage to a new way of discovering scents: creative directors from ACQUA DI STRESA (Giovanni Castelli and Andrea Patrucco), AGONIST (Christine and Niclas Lydeen),BLOOD CONCEPT (Giovanni Castelli and Antonio Zuddas), SANTA EULALIA (Luis Sans and Sandra Domínguez) and ROADS (Founder and Creative Director or ROADS).
The Avery Perfume Gallery shops are to be found in London at Avery Row, in New Orleans at Joseph Street, in Modena at via Selmi and at the recently opened shop in Corso Como 2, Milan. New Avery Perfume Gallery shops are soon to be opened nationally and internationally.

12-14 September 2014-Alcatraz
After the success of Unscent 2013, Intertrade Group is taking its olfactory art project back to Florence with an entirely new concept, created by Cristiano Seganfreddo, produced exclusively for Pitti: love potions.
The power of perfume. But what is the aroma of love today, and does it have an aroma?
Eight noses have put on their magic hat to work on the creation of special, unique, exclusive magic love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Powerful fragrances that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito. An imaginary voyage which constantly meanders around that enigma that is love. Eight celebrated stories of Magic Love Potions, taken from literature of every time and latitude, will tell the stories of love and passion generated by aphrodisiacal alchemies: love elixirs, potions, philtres and cordials. Large printed canvasses, totems and freestanding installations will guide visitors inside the Alcatraz space where, thanks to olfactory boules, they can complete the olfactory and emotional experience with all the new ideas of Intertrade Group and the brands presented: Acqua di Stresa, Agonist, Annemarie Börlind, Azagury, Boadicea the Victorious, Bond n.9 e I LOVE NY, Blood Concept, Czech&Speake, Diane Pernet Paris, Eight&Bob, Ilâme, Jane Iredale, L – Automobili Lamborghini, Re Profumo, Roads, S-Perfume, soOud and the exclusive presentation of the frangrace conceived by Santa Eulalia.

Intertrade Group’s haut de gamme perfumery and its Unscent cosmetic-olfactory project meet the world of fashion accessories and jewellery at Scoop International Fashion Show in London. Scoop is more than just a boutique womenswear trade show – it is a platform for selected UK and international premium designers to meet with the most influential buyers. Showcasing more than 400 collections to represent the best high-end womenswear, footwear, accessories and lifestyle products. Scoop, from 13th to 15th of July at Saatchi Gallery, will also bring together works of art and exclusive exhibitions, and thus is the perfect location to discover Unscent: much more than an exhibition about perfumery but rather a true olfactory experience.

The indiscreet fascination of essences arrives at Pitti Uomo, the international fair dedicated to menswear, with a special selection of brands dedicated to a gentleman, poised between the seduction of the past and the olfactory codes and volumes of today. An inspirational selection curated by Avery – Perfume Gallery, the concept store of Intertrade Group. On parade at Pitti Uomo, at the attic level of the Central Pavilion the very best of fine perfumery, with a typical masculine twist: Agonist, Azagury, Blood Concept, Boadicea The Victorious, Bond n°9, Czech&Speake, Eight&Bob, Roads, Re Profumo, soOud and S-Perfume.

Annemarie Börlind is a pioneer of genuine, high-quality, cruelty-free natural cosmetics. Last week, Intertrade Group took a selected group of dealers and top clients in the middle of the Black Forest, where the company is based, to discover “Systeme Absolute” the new collection from Annemarie Börlind. A full range of anti-aging products for a more vibrant and youthful radiance. With the use of a special algae extract, embedded in 3-D matrix, that activates the production of collagen & elastin through sequential release of natural care ingredients the results are outstanding. Hyaluronic acid (present in all products) hydrates the skin intensively and improves its powers of regeneration – for more freshness and smoothness. Existing fine lines and wrinkles are effectively reduced. For people who love sustainable, natural glamor. Available for the next season.

Intertrade Group will take UNSCENT at ORGIN PASSION & BELIEFS at Fiera di Vicenza from 8th to 11th May. ORIGIN PASSION AND BELIEFS is organised by Fiera di Vicenza in partnership with Not Just A Label the online retailer dedicated to emerging talents.
ORIGIN PASSION & BELIEFS will bring together 100 of the most ground-breaking independent designers, to meet and engage with 100 of Italy’s most distinguished manufacturers and suppliers, an exclusive selection of international press, and key figures within the fashion industry. Intertrade Group is Origin’s Brand Ambassador sharing a common vision of enhancing Made in Italy, craftmanship and true creativity. The avant-garde brands distributed by Intertrade Group will meet with the world of fashion accessories for the very first time, to discover a new inspiring lifestyle experience.

Danielle Ryan is flying high with her new scents, and she definately has her grandfather’s nose for business. Entitled Roads, the collection includes ten perfume scents that were launched in Brown Thomas last week. The event took place in Dublin, the perfect location for a true Irish company. She said of the range of fragrances: ‘I think people should be playful about fragrance, depending on what type of mood they are in. You have to feel free to create that around you.’ Roads Fragrances are distributed by Intertrade Group that once more establish itself as a company of fine perfumery connoisseurs. The next event will be tomorrow, and will take place at Selfridges in London

Roads Fragrances takes the road to Selfridges. Celebrating the launch of Roads Fragrance in Selfridges, with an interactive art installation combining scent, film, imagery on a bespoke stage, challenging one’s attitudes and beliefs towards the definition of beauty. This two week installation coincides with the inception of the Selfridges Beauty Project, a six week celebration exploring not only the fun of beauty, but exploring the diversity in attitudes towards beauty. Danielle Ryan, the founder of Roads and member of the Ryan family, will be present 1st May, & 12th – 14th May to share her unique vision on the brand and on the ten special fragrances. Her company is an international lifestyle brand that includes not just a line of luxury fragrances, but also a publisher of books on art and design as well as a film and documentary entertainment division. Each eau de parfum takes its inspiration from places, people, memories, emotions, artistic and visual sensations. All the fragrances are manufactured with finest ingredients and finest quality raw materials. The fragrances explore new paths of research, leaving the door open to new forms of olfactory poetry. Many roads we take, many sides of ourselves we can discover. Perfumes included.

New emotions coming from the North by Agonist.

An olfactory pyramid always ahead of its time: this is the golden thread in every Agonist creation. Unisex fragrances, products with 100% natural essences, inspired by the climate and culture of Northern Europe, in which design and purity come together, each characterized by the matching of unique essences, conceived in close collaboration with renowned perfumers. Solaris, is the new season’s fragrance inspired by the vibrant light of the midnight sun that is typical of the Nordic summers. Fresh and warm at the same time, thanks to the olfactory roundness of its notes, this fragrance encapsulates the same magic as those never-ending sunsets, that last even after midnight.

Boadicea the Victorious is proud to present a fragrance that sets new standards in luxury and opulence, emerge through its production process. Inspired by the 65th wedding anniversary of Queen Elizabeth II and Prince Philip, the new addition to the Boadicea The Victorious has a regal air. No gemstone can match the mysterious beauty of a blue sapphire – considered a symbol of harmony, loyalty, friendship and trust. They are qualities that are evocative of the legend of Queen Boadicea herself, and the new fragrance has been designed to resonate with those values. Presented in a stunning royal blue glass falcon, both the lid and signature Boadicea The Victorious pewter shield have been plated in gold, and each one has been adorned with a certified blue sapphire gemstone. But it is the fragrance itself which is most stunning. Top notes of lemon, orange and green accord provide an exhilarating welcome before rose, cardamom and Indian jasmine give the scent a luxurious overtone – underlined by a base of oud, patchouli and soft amber to maintain a sensuous quality of indulgent luxury.  An exclusive eau de parfum ready to blossom on our skin.

Much more than a perfume and literally a book in a bottle, written by a professional who is passionate about literature and fragrances, the writer Fulvio Fronzoni, who has chosen to give substance to his imagination by creating, in collaboration with Intertrade, an olfactory extension that starts from the page and ends up on the skin. The author, who became interested in haute de gamme perfumery in 2007, thanks to a meeting with Celso Fadelli, became fascinated by the narrative capacity that every essence possesses and has dedicated his first prose work Re Profumo to it. Out of the plot comes a collection of four prestigious fragrances created and developed together with famous international noses and inspired by the stories of a novel unique of its kind, set in a languid, decadent, simply irresistible Venice which is found in every essence. To complete the fully aesthetics experience a collection of refined ceramics has been created by Fulvio Fronzoni in collaboration with Ceramiche Rita Dal Prà. Griffons, teapots, glasses, globes decorated with gold 24k have been conceived to enhance the experience of the fragrances, in the future there will be also lamps and candle holders. The atmosphere of Re Profumo will be also a true expression of design. Dressing your home with style.

This season the pop and urban-spirited fragrances from S-Perfume took a new experimental direction with Intertrade Creative Team to restyle its identity and aesthetics. A minimal visual code in which the palette of colors goes side by side with the choice of the main essence in each fragrance, whose olfactory sensation is as striking as the decisive though discreet watercolor packaging. The lettering is carved on all sides of every bottle like an elegant screen print, a feature that helps to leave admirers with the reminder of a perfume rich in content and stylish visual emotions. Echoes from the Japanese culture and style of S-Perfume’s founder, the artist and sculptor Nobi Shioya also known as Sacre Nobi, is part of the special ingredients of each fragrance, concocted by a top perfumer in the world. Obsession with sex, the quest for love, the passion for nature and arts, as well as inspirations that come from the ancient legend of a Japanese queen or from one of the most iconic cities of the past. Discover: S-ex, 100%Love, Musk S, 1499, Himiko and Kamakura. Sensual, mystical, spiritual.

For Albert Fouquet, the creator of Eight&Bob, Antibes was heaven. In this charming village on the French Riviera, Albert enjoyed long holidays during the 1930s in the company of the elite of European aristocracy – holidays that extended from spring until the last days of summer.  A few years later the French Riviera was also the place where happened the special encounter between Albert and John Kennedy and that lead to the future legend of the brand. The perfume is the embodiment of unforgettable mornings that were spent sailing in the Grande Bleue, golden sunsets were enjoyed from the gardens of the Eden Roc hotel, and balmy evenings were enlivened with exclusive celebrations and charming parties.

Albert dreamt about these summers during the cold Parisian winters. Like any artist who strives for perfection, he spent many weeks delicately crafting a fragrance that captured the essence of his memories of those summer days. The result was CAP D’ANTIBES. A fragrance that was made for the exclusive enjoyment of its creator and became a favourite in his private collection and a special unwritten story of his memories. Extremely enveloping, sophisticated fragrance. Captivating woody fourgere aroma. Cap d’Antibes is addictive and has natural top notes such as mint, violet leaves and birch that have been strengthened by vibrant spices like cinnamon, the sensuality of the moss and aromatic, green notes at the heart. The elegance of wood introduces the base notes: the warm presence of the cedar along with the incense and vanilla contribute to serenity, the typical sensation of someone feeling on holiday.

Diane Pernet, the American journalist and blogger, has been the sensational special guest of this edition of Unscent. She presented a soft launch of the three perfumes she has created with Intertrade as well as a special preview of new short films from the ASVOFF festival dedicated to independent cinema, of which she is the founder and curator. One year ago, Madame Pernet met Celso Fadelli that proposed that she develop her own perfume collection. Diane was enthusiastic about it and they started working together with the Intertrade Team of master perfumers for several months, before finding the perfect combination of ingredients for each fragrance. A journey into sensations, atmospheres and Diane’s memories made this encounter of two true creative minds a new chapter in the history of perfumes.

To be honest captures the experience of stumbling upon an ancient church while walking trough the woods. There are notes of myrrh, black pepper, cedar wood, patchouli, vetyver, leather and amber. Desired instead is the pure reminiscent of an oriental garden as the mist rolls in. There are notes of clove, juniper, and nutmeg with a little musk accord in the air. Sensual, energetic and narcotic at the same time. In Pursuit of Magic, the third catching fragrance, creates a feeling as if you’ve entered a familiar yet parallel world with notes of refreshing citrus air that simultaneously invigorates and purifies you. Tart, clean, intense, restored and protected. A forth fragrance has yet to be developed as well as the package and the look and feel of all the perfumes. The official debut launch is due to be in September.

Perfume interpreted as a natural evolution of body fluids and a declaration of identity has stimulated the unprecedented creative intuition from which the BLOOD CONCEPT fragrances are created. An expression of the personality of those who wear it, combined with the metallic aftertaste of the densest element in our body: blood. The unmistakable spirit of research in Blood Concept is achieved this year in the exploration of new vital saps present in the world of Mother Nature. The new fragrances are named XL(xylem) and PH (Phloem). Xylem, wood sap, carries nourishment from deep in the ground up to the leaves, with an ascendant movement that is rendered in the perfume by an upturned pyramid in which the deep woody notes are mixed immediately with the citrus coup de fouet that expresses the energy of photosynthesis. A persistent chord of ozone symbolizes the air, the sky, the arrival point of the xylem sap. Phloem instead is the sap of nourishment, the true source of life.
Full of sucrose, minerals, amino acids and hormones, it is the very symbol of energy.
The fragrance that it represents interprets this function with a complex construction in which the breath of spicy and citrus notes mingle with wood and balsam.
A special finish is left by White Oud, with its mystical note, that closes the circle which began with Rum, Lemon Peel and Black Peppercorns. A special video presented during Unscent unveiled the concept of the two fragrances: a boy and girl, holding each other firmly by the hand, are escaping from a deserted city, from a lifeless world, looking for the source of life, seeking the contact with the nature, the essence of happyness and well-being. Escape is the short movie featuring Angelo di Genio, the television and theatre actor, and Tannaz Bonakdar, the Milan fashion icon of Iranian origin. Discover it at www.bloodconcept.com

Ilham is the new fragrance by soOud: in Arabic it is the sound of the word whose corresponding meaning is “Inspiration”. A complex and intense olfactory pyramid, notable for such precious and unusual ingredients as saffron, grey amber, tree musk, the Indian spice Nagarmotha or the Malaysian essential oil Gujum. In soOud, the sensuality of oriental fragrances, profound, intriguing and passionate, typical of the Arab world, encounter a soul refined in its western manifacturing. Two precious raw materials conceal rare essences dedicated to the exploration of the senses, divided into two lines: Nektar, true high-concentration, rich, precious extracts, and Eau Fine, intense and delicate on the skin. The names chosen are the phonetic translation of Arab words: on every package you can discover their meaning in English and French. Every fragrance extols inner beauty: the bottles almost entirely lacquered – except for the central part where a strip of transparent glass appears – to remind us of the niqab veil, which leaves a glimpse only of the eyes of the person who wears it. The stopper with its half cut recalls the sloping lines of modern buildings in the Middle East, completing a masterful blend of traditions and contemporaneity.

An event to discover the olfactory and visual images of the most refined niche brands. All of this is UNSCENT, devised and developed by Celso Fadelli and Cristiano Seganfreddo that on February 21th, in the setting of Excelsior multistore in Milan, welcomed international guests, such as Diane Pernet and Jacques Azagury, perfume addicts and curious ones, to celebrate together the art of perfumery. People could savor the fragrances by way of special glass boules which contain the various perfumes.  This was a journey into perfumery that aims to unveil the fragrances through the fifth sense only, without concentrating on the vision of them. That’s the reason of calling it un-scent. Denying to establish something that is undefined,  enclosing emotions in a bottle, never stopping on the way to experimentation. This is what made Unscent successful once again. The exhibition will remain open until the end of April.

In the setting of the Excelsior luxury multi-store in Milan, four days dedicated to niche perfumery. From 20 to 23 March, an aesthetic journey around the store will be devoted to the discovery of essences: olfactory sensations, colours, fashion, food, art and technology become an integral part of a lifestyle experience. All of this is UNSCENT, devised and developed by Celso Fadelli and Cristiano Seganfreddo. Discovering what we don’t see is the concept of an event that presents to the public, and enables it to learn more about, the international creators and brands in the haut de gamme perfumery sector. The itinerary around the store is guided by art installations where every single brand creates an olfactory and visual image. Tableaux vivants subdivided by trends and totems portraying the creative concepts will help in fascinating the public, thanks also to the possibility of savouring iconic fragrances of each maison for the very first time, by way of special glass boules containing the various perfumes, arranged on each totem. The installation begins on the ground floor and continues on other floors, each featuring visual compositions in which the perfumes become accessories in just the same way as a handbag or a pair of shoes, transformed into entirely new aspects of every male and female look. This season there’s the world debut launch of S-Perfume by the artist Nobi Shioya, a pop collection of six fragrances, L-Automobili Lamborghini, the perfume concept of the Supercar, in a limited edition of 999 pieces, the romantic Re Profumo, dedicated to the decadence of Venice, with a book by its creator Fulvio Fronzoni, as well as the complete collection of Roads, the luxury brand by Danielle Ryan. New fragrances also for Agonist, an avant-garde brand of world perfumery, with Solaris and for Acqua di Stresa and Blood Concept; the unveiling of the second perfume of the legendary brand Eight&Bob, the new lines of Azagury, as well as the premiere of Ilame, new, revolutionary Italian Skin-care. New fragrances also from Boadicea the Victorious with Blue Sapphire  and its luxurious pack and Sooud which presents Ilham, a new fragrance destination that blends East and West. Diane Pernet, the American journalist and blogger, is the sensational special guest who will be making the debut launch of the new perfume’s collection that takes her name and a special preview of new short films from the ASVOFF festival dedicated to independent cinema, of which she is the founder and curator.

The Fondazione Bonotto, world centre of Fluxus and Experimental Poetry, as well as a leading textile company, will be presenting a special exhibition on Joseph Beuys, visionary artist and leading twentieth century figure. Unscent is an innovative and unusual way of attracting the public to a place that is not a museum and much more than an event. It’s a true entirely new journey in which olfactory emotion guides every sense.

From Lake Maggiore with love.

A declaration of love celebrates the colours and the light of one of the iconic places of the Dolce Vita of yesteryear and today. This is the essence of Acqua di Stresa, the perfume of Lake Maggiore, that presents two new emotional frangrances evoking all the dreamy atmospheres of a typical Italian landscape during summer. Virens in Latin means verdant, but also means strong, energetic. Aqua Virens is the sun reflecting on the water, the arabesque of a motor boat speeding over the lake. Playful notes of fruit, flowers and wood, illuminated by the sweetness and bitterness of Rhubarb and by the green accents of Vetiver. Aqua Obscura is, on the other hand, a real perfume of the atmosphere, which transfigures a great classic like Lavender, using fruity notes and a sumptuous amber and vanilla finale. It recalls the glow of fireflies on June nights and the moon that rises, silent and white, reflecting in the dark waters of the lake.

The new way of contemporary lifestyle. A project that brings together art, culture and original fragrances. From 13 to 15 September 2013, Celso Fadelli, as worldwide preview and at the same time at Unscent at Pitti Fragranze, presents ROADS, a new brand with high creative content, devised by Danielle Ryan, daughter of the founders of the airline Ryanair, who has always been a lover of art and already for some time involved in various international art projects. ROADS is a project consisting of many roads and new possibilities. To follow. To open up. To invent. A great cultural project that brings together different worlds in one open and accessible platform. We survey latitudes and longitudes with new eyes, taking us to imaginary places that are unfamiliar, moments from distant times, future tensions, technology and nature. A masterly dose of culture, with unexpected materials and entirely new combinations, to create unique fragrances with which to travel the roads of the world. ROADS becomes the metaphor for all the choices that we have to make each day and the decisions that turn our lives into a personal journey. Danielle Ryan encourages individual decisions by creating a brand which, far from everyday consumerism, represents the people who we are. Whether it’s the subject of a book, the plot of a film, or the inspiration for a fragrance. And she does it in the same way in which an artist works, who makes art from life. ROADS is an art of life, art in life.

Jacques Azagury is one of the most illustrious couturiers of the twenty-first century, who designs women’s evening dresses adored by some of the most glamorous women in the world including Helen Mirren, Kelly Rowland and Naomi Watts, for whom he has created the costumes for the biopic on the life of Lady D. Azagury was not only Diana’s favourite stylist and her friend, but the one who helped to transform the princess into a global fashion icon, thanks to the elegance of his sartorial masterpieces, synonymous with sophisticated elegance. In 2013 he launched his perfume collection, an explosion of creativity bottled into six flacons of pure transparent crystal with coloured perspex rings that accompany the colours and names chosen by the stylist: Black, Yellow, White, Wenge, Green and Pink. A palette of colour inspired by the designer’s passion for travel and an olfactory composition made special by the use of rare raw materials such as Himalayan Mogra. Jacques comes back to Unscent 2014 to present his unique perfume collection to a worldwide international public of buyers, retailers, journalists and style connoisseurs.

“At sea you can find everything, according to the spirit that guides your search.”

Joseph Conrad
UNSCENT and Roads: Intertrade Group invents a new way of communicating contemporary art perfumery
The closure of the eleventh Pitti Fragranze (13-15 September 2013) also marks the closure of the Unscent at Pitti Fragranze experience, brought to Florence after its first appearance in Milan.
The project devised by Celso Fadelli, with the artistic direction of Cristiano Seganfreddo, has succeeded in creating a thrilling new concept inside the Stazione Leopolda. A marine backdrop populated with large medusas, where the dense sculptural light has given a liquidity and depth to the visions of the best talents in international perfumery.

The Unscent vision was accompanied by the world preview of Roads, a new lifestyle brand created by Danielle Ryan. The combination of a surprising installation, which brought a real lorry in among the columns of Stazione Leopolda, and the extremely interesting personality of the brand’s founder, aroused great excitement and a growing interest among the international press and buyers, as well as beginning to spread the message of Roads throughout the world.

Among the important brand names in the Intertrade Group portfolio present at the event, many new products caught the interest of the professionals and enthusiasts in essence couture.

ACQUA DI STRESA emanated the aroma of Lake Maggiore with its new Camellia oil soaps whose delicacy is conserved inside dècor cases designed by Andrea Tarella.

The intensity of the colour blue is exalted in the Kosta Boda glass for Dark Saphir, by AGONIST, bold olfactory métissage between Middle-East and West.

A brand new Coven by ANDREA MAACK tells of an enchanted wood inhabited by witches who play with the magic of perfume.

ANNEMARIE BÖRLIND presented Aquanatur Eye Pads, the System Absolute anti-aging line and SEIDE Natural Hair Care, a cascade of splendour for more demanding hair.

Among the most eagerly awaited news AZAGURY LONDON, an all-colour collection of essences created by the London stylist Jacques Azagury: Black, Yellow, White, Wenge, Green, Pink the six olfactory pigments presented.

BLOOD CONCEPT brought to Fragranze their new Black Series of four essences dedicated to identity: animal, vegetable, nomad and mineral.

From BOADICEA THE VICTORIOUS comes Gold Collection, ten fragrances in mother-of-pearl flacons with gilt metal insert.

BOND No.9 interpreted the event with all its verve and the Perfumista Avenue, the essence which marks its tenth year with a name inspired by an imaginary district, common denominator of the best of NYC.

1996 by BYREDO is a perfumed snapshot, an essence developed conceptually from the photograph of a young woman taken by Inez van Lamsweerde and Vinoodh Matadin that year.

The EIGHT&BOB collection has expanded and now includes an After Shave, a deodorant, a Travel Case Box with vaporizer holder and two refills, a refill case and a Vegetable Wax Candle, to light up the refined atmosphere of the Kennedy house.

The queen of mineral make-up JANE IREDALE presented the Mineral Cosmetic PureMoist™ lipstick collection and the Holiday Collection 2013.

The fascination of black kohl and intense female presence with soOud Fatena, the new dense parfum nektar of oriental allure.

The media and public response to this new event confirms the success of Intertrade Group’s choice to experience and communicate the world of art perfumery in a new and unconventional way, in a context that is harmonious and at the same time unprecedented.

UNSCENT presents the new international olfactory scene with artistic installations and special project rooms, in the historic and fascinating Palazzo Morando, in the heart of Milan.
Fifteen olfactory rooms of Art Perfumery that will create a path in the palace through scent, art and fashion.
Acqua di Stresa / Agonist / Boadicea the Victorious / Bond n.9 / Blood Concept / Byredo / Czech&Speake / Eight&Bob / The Hype Noses / I Love NY / Andrea Maack Parfums / Nasomatto / S4P / Six Scents / SoOud

Sunday 24th March marked the end of the first edition of UNSCENT: Fragments of the emerging olfactory scene, an innovative art perfumery project-event that brought a new emotional concept, devised by Celso Fadelli, to the splendid surroundings of Milan’s Palazzo Morando and aroused interest among press and buyers from throughout the world. The first edition closed on a very positive note, both in terms of press interest as well as attendance figures. There were more than 500 visitors to this first edition, indicating the vitality of a sector that recorded a constantly increasing turnover, in complete contrast to the traditional perfumery sector.

Among the celebrity guests taking part in the event were Diane Pernet, who created a Video Olfactory Room where visitors could experience a sensory vision linked to an artistic fashion film construction, Tim Blanks, one of the leading fashion journalists and editor-at-large of Style.com, and also Danielle Ryan. All visitors – journalists and buyers – expressed enthusiasm for the innovative exhibition format of UNSCENT, which accompanied visitors on a multi-sensory art tour, widening their perceptive perceptions of perfume to other disciplines, expanding its artistic and qualitative value and its image. This exhibition method, developed by Celso Fadelli under the artistic direction of Cristiano Seganfreddo, enabled each of the perfume collections to showcase their own image and artistic value – a perfect blend of art and sensory communication with influences connecting fashion to perfume that is now being sought for exportation to other cities.
This is what Celso Fadelli had to say: “We are pleased and extremely satisfied with the response to our experiential vision. UNSCENT responds to the needs of a market which must rediscover artistic, cultural and true values in content and communication in order to revive. With Cristiano we have put together a multitude of inspirations and an extraordinary, motivated and enthusiastic team, many of whom are very young. In just a few weeks, we have managed to create a unique event that brings together art, olfaction and fashion – an example of the Italian miracle. I want to thank everyone who has been with us on this wonderful journey, without any one of whom our project would not have been possible.”

Ten prestigious leaders in art perfumery will be following Intertrade Europe to the Red Village in Cannes, from Sunday 20th to Friday 25th October, for TFWA 2013, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.

London, 21st – 23rd July 2013
Scoop is a boutique womenswear tradeshow, showcasing emerging and established directional fashion designers across two iconic London venues: Saatchi Gallery and Phillips Gallery. Intertrade Europe showcased their UK brand portfolio: Acqua di Stresa, Agonist, Andrea Maack, Boadicea The Victorious, Couto, Eight & Bob, Hype Noses, Nasomatto, S4P, Six Scents, SoOud.

Some days… are more “beautiful” than others: one of these was 23 April, date of the last Jane Iredale Skin Care Makeup Convention at the Grand Hotel Majestic in Bologna.

The proceedings were introduced by Celso Fadelli, C.E.O. of Intertrade Europe, followed by the perfumer Fulvio Fronzoni who prepared the way for the real protagonist of the day: Jane Iredale! She told us her story and we were able to learn more about her with a deluge of interesting questions and curiosities.

And in the afternoon, on with the Make Up Show, the sensational live demonstration of how Jane Iredale mineral make up is able to be a sublime combination of beauty, skin health and fashion trend. Thanks Jane, and see you soon again in Italy!

Intertrade Europe at Tranoi with Blood Concept; the event took place at Paris from March 1 to 3.

Four times a year, during Paris Fashion Week, Tranoï takes place in its prestigious locations and puts creativity and business together.

More than a commercial gathering, Tranoï – which literally means “between us” – is an artistic platform with a stern selection of more than 1000 premium designers from all over the world, created for them to meet the most influential fashion ambassadors. This selection makes our show what it is: a valuable source of truly different, international creativity, high-quality and outstanding talent.

Tranoï is more than tradeshows. It also includes artistic installations, designers exhibitions, catwalk shows, fashion parties and all sorts of events which arouse the dreams and desires inherent to fashion.

Intertrade Group UK at London’s leading boutique trade show: Scoop International.
Held in the prestigious Saatchi Gallery in London, Scoop is a wonderful fit for our art perfume brands.
The February event took place from the 10 – 12th and the following brands were showcased: Andrea Maack, Agonist, Blood Concept, Boadicea the Victorious, Couto, Eight + Bob, Hype Noses, Koju, Nasomatto. Both Acqua di Stresa andS4P were presented for the first time in the UK as were the newest additions: Andrea Maack’s Coal and Red +MA by Blood Concept.

Intertrade Group at Elements Showcase, the definitive marketplace for established and emerging visionaries in the world of beauty and fragrance design. Elements is the most innovative curated fragrance tradeshow in the industry, linking the best in fragrance and apothecary with top tier press and buyers from boutiques, major retailers and key independent storefronts. The aesthetic of Elements Showcase is unlike any other tradeshow, featuring a beautiful open floor plan, special projects, and intriguing art installations at an incredible location in the heart of New York City.

INTERTRADE GROUP AT ELEMENTS IN NEW YORK

Intertrade Group is pleased to announce its participation in the third Elements Showcase, the event presenting a wide panorama in Art Perfumery, at Skylight West in New York City on January 30 – 31, 2012.
 Established as featuring the world’s best brands in the art of fragrance design, Elements has been heralded by fragrance insiders as the Fragrance Trade Show of America.

Host to the event, Celso Fadelli, perfume curator and Intertrade Europe Group CEO who will feature in “Artistic process and Collaboration” forum, including Chandler Burr and Rodrigo Flores-Roux among other panelists, and will present the important news from Andrea Maack Parfums and Six Scents.

Iceland-based visual artist and perfumer Andrea Maack, represented by Intertrade Europe, brings her collection of fragrances to the United States for the first time. In addition to the debut of  her first five Maack fragrances – Sharp, Smart, Dark, Silk, and Craft – the artist will present an art installation appointed  right for this occasion, and she will be available to discuss her visual and olfactory creations.

In addition to the prestigious 13 brands portfolio, the new collaboration between Six Scents and Intertrade Europe Group now extended to the US market will be presented to the American audience. Born from a unique vision of the world, Six Scents is goal is to create a new way for people to engage with fragrance through “creativity with a conscience.” Every year, Six Scents releases six fragrances that were created in partnership by six artists from around the world in collaboration with six renowned perfumers in order to raise awareness and create funding for a  deserving charity. For latest theme – from innocence to experience – six artists were invited to help translate memories of identity-forming experiences into perfumes. The final result of this project are six fragrances so appreciated to be awarded with the prestigious FiFi Award Fragrance of the Year – Indie Brand.

Intertrade Group will be participating this February (12 – 14th) at “Scoop International”, London’s newest International Exhibition, a wonderful fusion of fashion, accessories, art and of course fragrance. 
After last year’s successful presentation, this year we will be showcasing our complete UK portfolio which includes some of the most prestigious art perfumery brands: Andrée Putman, Blood Concept, Nasomatto, Nez à Nez, Profumi del Forte, Six Scents and The Hype Noses.
 We are excited to announce that we will be presenting for the first time new brands which will be launched into the UK market this year. Among them: Agonist, Andrea Maack Parfums and SoOud with “Le Nomade”. Agonist is a collection of six unisex fragrances, produced with 100% natural essences. The fragrances are inspired by the nordic climate and culture and are presented in exclusive artistic handmade glass bottles developed with Åsa Jungnelius of the multi-award-winning Kosta Boda. Agonist today represents the art fragrance expression of timeless beauty, created in tandem by renowned noses of haut perfumery in a formulation with rarest natural essences. 

The fragrances of Andrea Maack Parfums are the olfactory interpretation of an artistic and creative process. The maison was founded by the Icelandic artist Andrea Maack who has always had a special relationship with fashion. Her work incorporates elements of both graphic art and fashion design, using pencil and mixed media drawings. Inverting and questioning accepted rules and roles, Maack continually crisscrosses the border between art and consumerism using the inspiration of her exhibition pieces to create commercial but highly unconventional collections. The eau de parfums are five distinctive fragrances originally created for museum exhibitions, made out of the highest quality raw materials.

 A new chapter of success opens, with the introduction to the UK portfolio, for Boadicea the Victorious. These famous unisex perfumes, created through the inspiration of Michael Boadi, guru of art perfumery, are among the best-loved, and highly sought after by members of the international jet set such as Michelle Obama and Kate Moss. Setting off a buying rush and interminable waiting lists right from the launch, these refined perfumes are contained in exclusive bottles with pewter applications engraved with Celtic decor which led this fragrance collection to being awarded the New Design Award in Wallpaper Magazine.

 Perfume meets Jewelry, with le Nomade, Purse spray. SoOud offers an object the colour of Gold Champagne set with a real diamond or sapphire. The vaporiser is called Le Nomade and seems to have come out of a piece of a lost astrolabe. Le Nomade is an unusual, sophisticated and sensual piece of jewelry, its lines follow an entirely new technique. A format for travelling, for the night and its stars.

 Scoop is a boutique tradeshow, showcasing emerging and established directional fashion designers. The exhibition brings together more than 150 international apparel, footwear and accessories labels in London’s iconic Saatchi Gallery.

A great success was tributed to the new lines presented by Intertrade Group during the Esxence – The scent of exellence, the international event on art perfumery. 
Participants had a preview of 2 new fragrance collections, S4P and Eight&Bob, and of the home fragrances of Koju1575.
 A lot of new presentations also for the brands already supported to success by Intertrade Group: the spray line from Agonist, Coal by Andrea Maack Parfums, the lines Aquanature and Naturoyale Biolifting by Annemarie Börlind, +Ma by Blood Concept, Glorious, Nemer and Almas from Boadicea the Victorious, Central Park West by Bond No.9, for Fathers, for Mothers, for Earth Day and for Marriage Equality from I Love NY by Bond No.9, Vetiver Vert by Czech&Speake, Feeling Alive by Jane Iredale, La Pamplemousse by Miller Harris, the line Colonia del Forte by Profumi del Forte and Six Scents Characters.

Intertrade Group will took part in Scoop International Fashion Show that was held from 8 to 10 July 2012 at the Saatchi Gallery at Duke of York’s Headquarters in King’s Road, London.
 At this event several new brands in Intertrade Group’s portfolio have been presented for the first time in the UK market, together with the great successes that have captivated audiences during the past editions of Scoop.

Intertrade Group participates in the summer edition 2012 of Elements Showcase, one of the most important international events dedicated to the art of perfume. On August in 20 and 21 in New York the fragrances of Agonist, Andrea Maack Parfums, Blood Concept, Boadicea The Victorious, Eight & Bob, Nasomatto, Nez à Nez, Six Scents, soOud and The Hype Noses are presented on booths 1-37. 
Elements is a curated fragrance and design show which produces multifaceted industry events unlike any other in the world. It is the premier U.S. meeting ground for industry leaders, buyers and brands – both emerging and established. Elements works with a talented roster of collaborators to create educational content and art installations, in addition to producing all show with top of the line production design. Elements aims to create the most innovative experiences available to the fragrance marketplace.

A great success was tributed to the new fragrances presented by Intertrade Group during Pitti Immagine Fragranze 10, the international event on art perfumery.
 Participants had a preview of the new fragrance collection of Acqua di Stresa, the brand insppired by the charm and the elegance of the italian Lago Maggiore and RED+MA the new fragrance, signed with nose Antoine Lie, from Antonio Zuddas and Giovanni Castelli, the disruptive creative duo behind Blood Concept. 
A lot of new presentations also for the brands already supported to success by Intertrade Europe: the spray line from Agonist, Coal by Andrea Maack Parfums, Manhattan and New York Musk by Bond No.9, for Fathers and for Marriage Equality from I Love New York by Bond No.9, the Simply Magical collection and the sparkling Glow Time line by Jane Iredale, La Fumée Arabie by Miller Harris and Six Scents Characters.

When Art speaks Essences
Esxence The Scent of Excellence, the event dedicated to Artistic Perfumery taking place at Palazzo della Permanente in Milan from 31st March to 3rd April 2011, targets the heart of whoever loves perfumes and of the most qualified sector experts worldwide. An event you cannot miss because prestigious partners are going to be there and several collateral events shall be organized during the four days to attract a higher and higher number of visitors. But, specifically, let’s not forget the key role which Esxence plays in the international panorama of the sector at business level, allowing all brand owners and export managers from all over the world to come and work together in order to build an international distribution network for their creations to be offered at the same quality level throughout all the markets based on common shared principles and criteria.
 
 
Intertrade Group at the third year of Esxence
A new season of successes for Intertrade Europe, the Italian group leader in the artistic perfumery sector which, for the third consecutive year, has chosen Esxence – The Scent of Excellence, as the platform for launching its latest products. Beginning with the fragrances produced by the most important international artistic perfumery houses.

New Orleans, the city that lives life to the fullest, a spirited city that carries beauty, joy and celebration. A soulful, magical city. Here, where jazz was born, a new intriguing dialogue of tones and notes is going to be set free in the air. After London, New York and Modena-Italy, New Orleans is the city that will host the new Avery Fine Perfumery project, the first in the US to experience this new way of approaching scents to its fullest. “We want our visitors not only to be attracted by the beauty and the originality of the packaging” explains Celso Fadelli, perfume curator, CEO of Intertrade Group and concept designer of the olfactory boutique “but to develop an intimate and authentic sensory approach with our scents in a welcoming atmosphere rather like a boudoir in bygone times.” 
Located just across the road from the Contemporary Art Center, at no. 527 St Joseph Street, the shop invites the visitor through a wealth of objects and architectural elements that carry stories and memories, to discover the whole range of brands selected and launched worldwide by Intertrade Group: from Agonist to Blood Concept, to Boadicea the Victorious, Carthusia, Esteban, Nasomatto, Nez à Nez, Profumi del Forte, soOud, The Hype Noses, etc.
 The layout of this space is signed by the eclectic international designer Lilian Drissen who brought in a New Orleans mood the distinctive Avery metaphoric elements she designed for the British and the Italian shops: the little dressing tables, the mirrors, the sinks, the curtains, the hanging garden. 
A truly innovative experience that is going to be bookmarked as the secret address not to be missed.

Intertrade Group UK exhibited a selection from its UK portfolio at Scoop International held at the prestigious Saatchi Gallery near Sloane Square, London. This was a wonderful fusion of fashion, accessories, art and of course fragrance.

The Elements Showcase presented curated offerings in the field of fragrance design. The Elements Showcase is an innovator in its field–from its conceptualized space by Reddymade Design to its cutting-edge fragrance installations. Elements is pleased to have presented elite fragrance to industry insiders and to have connected designers with leading buyers and key media.

 David Pirrotta Brand Management showcased 21 Drops, a new line of therapeutic essential oils in candy-colored, travel-friendly packaging. Intertrade Group launched a new product for each of their brands in The Elements Showcase: Carthusia, Nez à Nez, The Hype Noses, Profumi del Forte, Esteban, and SoOud. Stephane Humbert Lucas, fragrance designer and creator of SoOud, was at Elements for a champagne launch event on Monday.

 The Elements Showcase is the definitive experience for emerging and established visionaries in the art of fragrance design. The third Showcase will premiere January 2012 in New York City.

A great success. That is the outcome of “Dining with Art Perfumery”, where the minds behind Andrea Maack Parfumes, Blood Concept and Six Scents presented to the press accredited at Pitti Fragranze 2011 the creative paths behind their works and joined the journalists for a light lunch that added conviviality to the fragrant conversation.

After the applauded introduction of Celso Fadelli, Ceo of Intertrade Europe and well known art perfume curator, Andrea Maack opened the event telling, through a video and her voice the complexity of the artistic path that brought her to develop her first fragrance based art installation called Smart, as a contraction of “smell art”. Smart was the start and now the Andrea Maack Parfums has six fragrances, six artworks literally translated into scents, each one bringing a distinctive message and unveiling unexpected sensations.
Then Giovanni Castelli and Antonio Zuddas introduced their Blood Concept: the flow of life and the history of humanity through the powerful metaphor of blood. From the primeval, animal instinct of 0, the first human blood group, the mark of our ancient hunting pulse; to A, telling the story of mankind trying to tame Nature to grow its own green and nourish its offspring to branch out; to B, the nomadic essence, the restless knowledge endeavor that pushed mankind to travel and discover; to AB, the artificial, the human creation, that synthesizes the building of arts and facts. 
A true art story was also told by Kaya Sorhaindo about Six Scents project. Six artists and designers are paired with six master perfumers to explore and uncover through their different languages a shared theme, the nature of childhood and the influence of adolescence on identity. Intimate memories evoked through scents to interpret the progression from innocence to experience. Exploring the stories from one to six, innocence begins to fade and rebellion, reality and mischief kick in. Each story is expressed through the visual and the olfactory progressions created together in a collaborative workflow and realized in numbered limited edition.

Art perfumes attracted a relentless flow of visitors from all over the world to Intertrade Group’s booth at TFWA 2011 in Cannes.
An increasing number of visitors (+9% vs last year) arrived from all over the world to Cannes to attend the duty free and travel retail premium event.
 Over 5.000 delegates reached the Palais des Festivals et des Congres to discover the world class news on luxury goods. This year theme “A brand new world” was introduced in the opening conference by Kofi Annan, former Secretary General of the UN, Stephane Garelli, Professor at the International Institute for Management Development and Erik Juul-Mortensen, TFWA President, among others. 
Art perfumery attracted the attention of an unremitting flow of visitors who, from Nepal to Latvia, from Dubai to New Zeland, from Brazil to Denmark, reached Intertrade Group’s booth, where  Calso Fadelli, CEO and perfume curator, welcomed them and guided them, supported by his team, through the 12 collections presented. 
Along with the acclaimed scents of Boadicea The Victorious, Czech & Speake, Carthusia, Nasomatto, Nez à Nez, Profumi del Forte, soOud, the Hype Noses the new creations from Agonist, Andrea Maack Parfums, Blood Concept and Six Scents offered a unique vision of what “a brand new world” in luxury could be: research, authenticity, best available raw materials, environmental and social awareness, creativity, craftsmanship. All that makes art, not fads.