Av. Meritxell 31
AD500 Andorra (AD)

29 Floral Street
WC2E 9DP London, UK
Ph. +44 (0)20 7351 3873

Centro Commercial Santa Fe
Av. Prolongacion Vasco de Quiroga 3800, Col. Antigua Mina La Totoloapan
05109 del Cuajimalpa Mexico City (MX)

Harvey Nichols Knightsbridge
109 – 125 Knightsbridge London SW1X 7RJ, UK
Ph. +44 (0)207 235 5000

Printemps Haussmann
64, BD Haussmann
75009 Paris, France

Hotel Hyatt
Place des Nations Unies
Casablanca, Maroc
Ph. +212 0522261365

40 rue du 16 Novembre
Rabat, Agda
Ph. +212 5 37 67 33 66

Ezdan Mall Gate No. 2, GF, Al Gharafa,
P.O. Box 3222, Doha, Qatar
Ph. +974 44997196

Borgo degli Albizi 70/r
50122 Firenze, Italy
Ph. +39 055 2466733

27 Avery Row
W1K 4AY London
Ph. +44 (0)20 7629 1892

Corso Como, 2
20154 Milano, Italy
Ph. +39 02 657 1164

Via Francesco Selmi, 27
41121 Modena, Italy
Ph. +39 059216285

Italy – 2019

Italy – 2019

To celebrate the sixteenth edition of Pitti Fragranze, Intertrade Group presents UNSCENT 16 • Flavour, Taste & Savour.

This UNSCENT event is based on an innovative format, aimed at identifying and enhancing olfaction in its relationship with taste. Merging the world of perfumes with culinary art, it creates a theatre-like experience with unprecedented content.

Thanks to the special collaboration with the renowned food designer Paolo Barrichella, Intertrade has developed an unusual and exclusive concept that combines educational components of a scientific nature with a multi-sensory, olfactory-tasting, experience.

UNSCENT 16 • Flavour, Taste & Savour is a unique event, in which Paolo Barichella will lead visitors into a synesthetic sensory deconstruction, through which they will perceive single moments that concur with the creation of stimuli and will find out how one can control these stimuli to produce a theatre-resembling experience.

“This is a way of discovering, by differentiating Olfaction and Taste, how much stimuli and a sensory education matured during our life journey are conditioned by disinformation and fixed ideas,” says Barichella.

UNSCENT 16 • Flavour, Taste & Savour is represented as a journey, during which individual visitors get a chance to smell fragrances and choose one, to then learn how it can change in function of the four primary tastes.

Intertrade Group’s expertise in perfumery is hence exalted by the meeting with the taste component, in which Barichella is considered a luminary.

Spain – 2018

AVERY Perfume Gallery
29 Floral Street
WC2E 9DP London, UK
Ph. +44 (0)20 7351 3873

Italy – 2018

WHEN ARTISTIC PERFUMERY ENCOUNTERS DESIGN, A DISRUPTIVE SENSORY EXPERIENCE TAKES PLACE

Like every year, the Milanese metropolis returns to be the center of attention thanks to the Design Week and the events linked to the 2018 Fuorisalone. Six days in which the city, from downtown to the outskirts, becomes the protagonist of an eclectic, electric and avant-garde scenario in which design stands out.

AVERY PERFUME GALLERY, the primary space for contemporary artistic perfumery in Milan, will host an exceptional exhibition where perfumes are shown by means of three-dimensional pieces of art in hand-blown glass, botanic vision and embroidered poems.

Roberto Beltrami, the first and only glass master under 30 chosen to teach students at the glass school Abate Zanetti in Murano, leads a team of glassblowers at Wave Murano Glass. He started his career in glass in his late teens working with some of the best glass masters in Murano like Lino Tagliapietra, Pino Signoretto, Oscar Zanetti and Paolo Crepax. Through his kaleidoscopic glass creations, Roberto shapes the soul of the perfume with its weightless and precious nature. Roberto has realized his personal interpretation of perfume with an exclusive glass piece made especially for Avery Perfume Gallery.

Paola Tassetti studied art and graduated in architecture from the University of Ascoli Piceno, in Italy, specializing in landscape research. She lived in Kyoto and London for a sizeable amount of time, during which she experimented with attraction to symbolism through studies on canvas and sculpture installations. Her research experience is rooted in different disciplines, including biology, botany, anatomy, archaeology, and architecture. She tells the story of our life emotions as intangible organs, discovering in the imperceptible link between olfaction and vision an interaction with time and experiences that fly by, without any traces of certainty.

Drunkenrabbit, alias Linda Ferrari, depicts a world in which magic is a different perception of reality: a new perception of truth. Her characters live and run free in a fast-paced futuristic scene, where they observe and acquire its paradoxes and discrepancies, transforming them into a new parallel world of fairy tales, where the desired happy ending is never taken for granted. All the artworks of the installation concentrate on the ‘thread’ theme. The thread that ties up time and space. The thread scans the duration and the quantity of the emotions. The invisible red thread joins the lives of two people who are intended to meet. With these compositions the artist analyses different aspects of her daily life, a repetitive gesture that takes her mind away from daily thoughts, an old activity that will get lost in time.

The AVERY PERFUME GALLERY space that hosts the exhibition is a rare example of research perfumery, where you can experience moments with a high emotional content, always in dialogue with artists and designers, new talents and important intellectuals.

A space of visual fascination on beauty. Free from mass-market conventions and logic. Majestic and bizarre in its own way.

Roberto Beltrami and Paola Tassetti works are hosted at AVERY PERFUME GALLERY Excelsior. Drunkenrabbit works are hosted at AVERY PERFUME GALLERY Corso Como.

UK – 2018

Like every year, on the occasion of Esxence, Intertrade organizes a new edition of UNSCENT, which this year is titled 3D PERFUME ANATOMY. For its fifteenth edition, Unscent will offer visitors a journey towards the three-dimensional discovery of botanical anatomy through visual representations of olfactory perception.

The core idea behind “UNSCENT 3D- PERFUME ANATOMY” is to encourage the effective visualisation of olfactory perception by means of three-dimensional art. The installation features a collaboration with Paola Tassetti, a young artist from Civitanova Marche, whose works reflect her talent in passing from fantasy images to botanical anatomy with her art, creating emotional suggestions that are in profound synergy with those created by fragrances.

Celso Fadelli, President and Fragrance Curator of Intertrade Group, as well as the creator of UNSCENT, was always fascinated by atypical and artistic interpretations of life and of our surrounding reality, and immediately felt the great coherence and synergy between botanic organs and a perfume’s anatomy, which is broken down into different notes, all perfect in their individuality and function, yet even more extraordinary as they take shape and life in that mysterious and marvelous entity that is fragrance.

UNSCENT 3D PERFUME ANATOMY brings a disruptive and alchemic energy between olfactory components and botanic anatomy, with an atypical sensory experience that involves sight, smell and taste.

UNSCENT 3D PERFUME ANATOMY will run from the 5th to the 7th of April at AVERY PERFUME GALLERY Excelsior, in Milan, a polyhedral location that will be dressed to match the event’s disruptive scenography. At this location, the primary space for contemporary artistic perfumery in Milan, visitors will be guided on an exceptional journey comprised of immersive sensations and multi-sensory experiences.

Spain – 2018

Italy – 2018

Croatia – 2018

Italy – 2018

Spain – 2018

Italy – 2018

Italy – 2017

UK – 2017

Spain – 2017

Italy – 2017

Italy – 2017

Italy – 2017

Italy – 2017

Italy – 2017

Italy – 2017

Italy – 2017

Italy – 2017

INTERTRADE GROUP announces UNSCENT “Fragrance is Who You Are” an exceptional artistic installation to be revealed at Pitti Fragranze 2017, September 8-10, 2017
UNSCENT “Fragrance is Who You Are” offers the unique opportunity to experience amazing fragrances in a bold, surprising way. Combining Intertrade’s artistic fragrance and beauty selection with a modern, visual experience, the products are set against a back-drop of a provocative photo-art installation, consisting of immersive video projections and portraits.
UNSCENT ‘Fragrance is Who You Are’ lets visitors witness both how connected individuals are to fragrances, and how much a fragrance can be part of an individual. Celso Fadelli, President and Fragrance Curator explains, “is special artistic installation allows participants to feel at firsthand how fragrances are fundamental to our identities – to who we are, to who you are.”
UNSCENT ‘Fragrance is Who You Are’ was born from Intertrade’s recent collaboration with world renowned Dutch artist Toshy, whose expressive and engaging storytelling art and freestyle hand script portraits and images caught the attention of contemporary art experts and enthusiasts around the world.
Fadelli adds, “Perfume is part of an individual’s identity; it influences how people see us and what we are reminded of. Fragrance depicts our personality, it defines who we are and attracts us. Based on this concept, our artistic project involves the expression and creation of different identities, where perfume is the protagonist because it is able to make each personality unique.”
Artist Toshy comments, “Photographic compositions include faces of multiple ethnicities that make up images of different people. e concept symbolizes the idea that the perfume can affect each individual’s personality.”
Fadelli summarizes, “e portraits of the faces that we will exhibit are enriched by Toshy’s work and his art of transforming what we visualize. e techniques and masks used are a universal phenomenon that draws its origins from ancient times, and represent the basis for modern makeup. us the installation will highlight both our fragrance and beauty brands.”

AVERY PERFUME GALLERY
Building 1, Nammos Village
Psarou, Mykonos

Germany – 2017

In 27 years, the Intertrade Group has become the most developed and sophisticated international platform for contemporary high-end perfumery.

Intertrade creates, develops and positions the most interesting brands on the international panorama, following every single stage of the branding process from the creation of the fragrance, to naming and packa- ging, from market placement to marketing and communication. An advanced strategy, built with care and innovation, has expanded over the years with the acquisition of licences, shareholdings and the development of its own brands.

Intertrade Group is a corporate group with branch offices around the world, including England, Italy, France, Germany, United States, Russia, Hungary, Spain, North Africa and Australia.

A vision intentionally different and atypical, running contrary to the mass market approach, Intertrade’s point of view does not follow fashion trends and easy options. It links the world of perfumery to art, to the search for contemporary expression, to the spirit of advancement and disruption. Every Group action is in fact inspired by a maverick dimension such as the creation of communication scenarios and experiences with UNSCENT, a cultural project-event program, and the opening of AVERY PERFUME GALLERY concept stores.

Intertrade Group is a rare story begun in 1989 by Celso Fadelli. Most of the brands powered by Intertrade Group are to be found in the AVERY PERFUME GALLERY boutiques, a synthesis of the greatest expression of an extraordinary shopping experience that stand for carefully designed settings and locations of incredible visual impact.

AVERY PERFUME GALLERY stores exist worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, to New Orleans for example, and also in Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery, in Rabat, Morocco, TsUM in Moscow and Le Printemps in Paris, to name a few. The latest openings include a dedicated area in Berlin’s top KaDeWe department store, a significant presence at Sak’s Fifth Avenue Mexico City and a stand-alone boutique in Starnberg near Münich.

AVERY PERFUME GALLERY is the first and only international retail chain dedicated to art perfumery and made its online debut with an innovative e-shopping platform in October 2015.

A full olfactory experience, introduced into a high-power international aesthetic context, created under the creative direction of Celso Fadelli, President and Fragrance Curator, Intertrade Group holds a unique position in the fast-growing sector of high-end perfumery, solidly based on principles of value and quality.

Intertrade Group announces two presences at Pitti Uomo 2017 in Florence from June 13 to 16, 2017, with special showcases Fragrance Selection in AVERY Perfume Decanters and UNSCENT Glove Lovers

Intertrade Group announces today a double presence at the upcoming Pitti Uomo 2017 in Florence. The company will be present in two areas at Pitti Uomo; in the Pitti Uomo’s Fortezza (Padiglione Centrale, lower floor), a selection of its latest portfolio of artistic fragrances poured into AVERY Perfume Decanters; and “UNSCENT Glove Lovers’ second destination of the itinerant exhibition in the section ‘MAKE, The New Makers”.

Intertrade will feature a special surprise selection of its successful art fragrances and its recently launched hand-blown design glass AVERY Perfume Decanters. The decanters, ideated by Intertrade President and Fragrance Curator Celso Fadelli and designed by Matteo Cibic, were launched during Milan Design Week/Salone del Mobile 2017, where Intertrade participated with a Fuorisalone collaboration.

An edited version of Intertrade’s UNSCENT Glove Lovers exhibition will be present at MAKE, Pitti Immagine relaunched section that maximizes the rediscovery of artisanal production. Strategically showcased for the first time in the Sala della Ronda, a new generation of craft people from around the world will be present at MAKE with their sophisticated pieces that are specially made but still in step with modern time.

UNSCENT Glove Lovers recently showed at the AVERY PERFUME GALLERY in the Excelsior Milan, the exhibition connected perfumery and leather gloves for the very time. UNSCENT Glove Lovers allows visitors to take a closer look at one of the first history’s most interesting chapters of perfumes, where fine perfumery met leather glove production in southern France.

Celso Fadelli noted “We were very pleased to select the talented Thomasine Barnekow to work with us taking this exhibition in Florence. Thomasine’s incredible glove designs and impressive creativity has already wowed clients, artists and museums around the world. We are now proud to collaborate with Pitti Immagine whose MAKE space is the perfect place to show the sophisticated craftsmanship of Thomasine’s luxurious leather gloves.”

Thomasine Barnekow added, “I am thrilled to collaborate with Intertrade on the fascinating relationship between luxury gloves and haute parfumerie. Fadelli’s contagious passion for perfumery, for history and for design aesthetics, fits perfectly with the ideals I strive for in my glove design and production. Pitti Uomo is the ideal crossroads for creative and innovative fashion and accessories.”

The Glove Lovers exhibition will feature an exclusive selection of Thomasine’s spectacular gloves alongside AVERY PERFUME GALLERY’s showcase of high-end artistic perfumes, celebrating the little known relationship between the worlds of gloves and fragrances, a “love story” which began in the 1500s.

Fadelli explains, “In the Middle Ages, the French city of Grasse, the world’s uncontested capital of perfume since the eighteenth century, specialized in leather tanning.

However, the leather smelled badly, so Gallimard, a Grasse tanner, came up with the idea of scented leather gloves and offered a pair to Catherine de Medici, who was enthralled with his gift. The concept then spread through the royal court and high society, and the seventeenth century became the pinnacle for glovers perfumers.”

Fadelli adds, “In 1656, Maitre Parfumeur et Gantier, the guild of glove and perfume-makers was established, representing one of the first important perfume trade associations and surely part of the reason why scented gloves then became all the rage. Scented gloves continued their popularity under Louis XIV and Louis XV as the glove makers discovered ways to infuse leather with different scents during the tanning process.”

UNSCENT’s Glove Lovers exhibition combines AVERY PERFUME GALLERY’s remarkable artistic fragrance selection with Thomasine’s untraditional gloves to recall the successful seventeenth-century industrial partnership, and explores modern ideas formed from worlds of fashion, accessories and perfumery. Thomasine’s collection of accessories for the hand is full of surprises — combinations of material, twists and fastenings that show off her technical understanding and attention to fine craftsmanship.

AVERY PERFUME GALLERY
Centro Commercial Santa Fe
Av. Prolongacion Vasco de Quiroga 3800, Col. Antigua Mina La Totoloapan
05109 del Cuajimalpa Mexico City (MX)

AVERY PERFUME GALLERY
Tauentzienstraße 21-24
10789 Berlin (DE)

Fifteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from 2nd to 7th of October, for TFWA 2016, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.
The features brands will be: Acqua di Stresa, A lab on Fire, Agonist, Azagury, Blood Concept, Boadicea The Victorious, Diane Pernet Paris, L-Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, SoOud, S-Perfume, TFK-The Fragrance Kitchen.

Intertrade Group will be present at Booth F3 – Village Bleu- Cannes 10 am-6pm

Sensations that stimulate the senses for the tenth edition of UNSCENT at ‘Pitti Fragranze 14’. An invitation to savour the collections of Intertrade Group in the setting of the Alcatraz space, where a table spreads towards infinity and stretches as far as the eye can see. A thrilling and intimate setting invites guests to discover a surprising ‘mise en place’ of perfumes served by uniformed staff, who will present the olfactory sampling to visitors. Perfume food for the eyes and the mind, but also for the senses, but which becomes a concept. A convivial way of exploring the best of art perfumery signed by Intertrade Group under the aegis of Celso Fadelli, the group’s President and Fragrance Curator. A long line of special dishes of fragrances, each one different, in contrasting tones and colours, with an attentive service typical of any worthy Chef.

And there’ll be no shortage of surprises.

Spain – 2016

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Harvey Nichols, London’s iconic Knightsbridge store.

Located on the ground floor, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles, which are used to customise the sofa, and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.

With a history that dates back to 1831, Harvey Nichols has always been a leader in its selection of mixed, curated and contemporary fashion since the 90’s.

AVERY Perfume Gallery perfectly mirrors Harvey Nichols’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group.
Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully new olfactory concept where perfume meets design and art.

SOOUD CELEBRATES THE LAUNCH OF JAMIL – WORLDWIDE EXCLUSIVE TO SELFRIDGES
Installation on G. 14th – 20th July

Much more than a collection of fragrances, soOud is a concept, an idea that grows out of a contemporary cultural reflection. Precious essences, welcome you into the world of the Orient transforming perfume into an accessary of luxury.
soOud launched in the UK at Selfridges in October 2010, now six years on, the brand has become one of the most sought after brands in the perfume world.

In occasion of the launch of Jamil, soOud installs a sensory exploration that plays on the brand’s refined colour palatte and iconic cap. The iconic cap, half cut, recalls the sloping points of modern buildings in the Middle East. Visitors will be able to explore not just Jamil but the entire collection in a setting that provides a masterful blend of traditional and contemporary.

Available for the first time in a 100ml flacon which shades from mirrored and semi-transparent silver to shiny black. The flacon is contained in a case that elegantly protects it like a small book, extolling its refined beauty. Silvered reflections give glimpses of the precious juice, Jamil, which means “lovely” in Arabic, takes its name from the Arabic poet Ma’mar, born around 660 and leading exponent of udhrita love poetry.
Jamil’s overwhelming passion for Buthayna, an eternal and unhappy love, would lead him to transform his own life into a sort of sentimental romance: courtship, abandonment, desperate farewells and returns, suffering and nobility of spirit, against the background of warm, golden Arabian landscapes. “For Jamil, love is the whole of life, and sung with an infinite variety of tones.”

Top Notes: Pink Pepper, Wild Red fruits, Green Apple, Clove
Heart Notes: Rose of May, Rose Essence and Superessence, Cistus, Opoponax, Orris
Base Notes: Patchouli, Vetyver, Musk, Amber Accord, Cashmere Wood

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, will open its first Parisian shop at Printemps. In the heart of the historic French department store, AVERY’s corner will be part of the perfumery area offering the Finest Curation of Fragrances.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli, President and Fragrance Curator of Intertrade Grou, introduces on the French market a fully new olfactory concept where perfume meets design and art.

Located on the ground floor of Printemps Beauty Store, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its finest. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules, exclusively designed for AVERY Perfume Gallery stores.

Created in 1865 by the visionary Jules Jaluzot and listed as a historical monument, Printemps Haussmann is today one of Paris’s leading department stores. Synonymous with style, elegance and French allure, Printemps Haussmann perfectly mirrors the AVERY retail philosophy, whose high standards and exquisite perfume selection are a match for one of the most illustrious shopping destinations in Paris.

AVERY Perfume Gallery
Harvey Nichols Knightsbridge
109 – 125 Knightsbridge London SW1X 7RJ, UK
Ph. +44 (0)207 235 5000

Intertrade Group has in 25 years become the most advanced and sophisticated international platform for contemporary perfumery research.Every fragrance exalt the company main values: attention to detail, high-quality ingredients and strong indentities. A refined selection that encompasses the love for beauty, art and culture. This olfactive universe of Intertrade will take part to Salon Alternative Fragrance & Beauty (16-18 June 2016), the respected tradeshow dedicated to high-end beauty products and fragrances.

CARREAU DU TEMPS – Salon Alternative Fragrance & Beauty
4 rue Eugène Spuller
75003 PARIS

stand R14

Spain – 2016

Germany – 2016

Italy – 2016

Germany – 2016

AVERY Perfume Gallery
Printemps Haussmann
64, BD Haussmann
75009 Paris, France

Intertrade Group presents: URBAN SCENT GARDEN. A secret and unexpected garden is to be created in the centre of Milan.
The vibrant Porta Nuova district, among glass and greenery, is the setting for the sixth edition of UNSCENT, the event that focuses on the best of avant-garde and niche perfumery. A fixed appointment with Intertrade Group. UNSCENT is a project devised and developed by Celso Fadelli, President and Fragrance Curator of Intertrade Group.
UNSCENT proposes a powerful and colourful nature that overflows from cement and glass. A large urban greenhouse in which to explore flowers in continual blossom, artificial plants. In an ambiguity between natural and artificial, between true and false, where perfume alone, invisible, turns out to be real. The space is inspired by the wide and poetic imagination of the work entitled “Natura Motion” by the artist Stefano Scheda, who has continually worked on the poetics of outside/inside. A field of crevices and cement overflowing with coloured flowers, memories of the 2012 earthquake. At the centre of the exhibition space a large greenhouse that becomes a place of exploration. A large mirrored parallelepiped blends perfumes and flowers, in reflections nourished by the presence of visitors in a scenic floral and olfactory mechanism.

Many guests of honour will be present:Sheikh Majed Al Sabah, Danielle Ryan, Niclas and Christine Lydeen, Giovanni Castelli and Antonio Zuddas, Bruno Truchon-Bartès and many others.

The selection of brands presented at UNSCENT Milano 2016:

– A Lab On Fire, from the genius of Carlos Kusubayashi the new mysterious Eau d’Ipanema fragrance;
– Agonist, presents its first floral fragrance FLORALUST, a cocktail of energizing flowers closed inside a new pack with exclusive artwork and the project created exclusively for the Swedish brand HOPE;
– Annemarie Börlind and her effective natural skincare products;
– Azagury, the exclusive fragrances of Lady D’s favourite stylist;
– Boadicea The Victorious, with its latest “valiant” fragrances;
– Blood Concept, with its new sanguine olfactory identity;
– Couto and its historic formulation of toothpaste;
– Czech&Speake with its British twist;
– Diane Pernet Paris and the emotional notes of a fashion icon;
– Fornasetti Profumi, candles and incense encapsulated in decorated ceramics with typical Fornasetti motifs;
– Ilâme with its prodigious cosmeceutical formulations;
– Jane Iredale the only mineral skincare make-up that is good for the skin;
– L-Automobili Lamborghini, and the four jus of the super car;
– Manufacture eau de cologne and perfumed candles inspired by French castles and countryside;
– Préparation Parfumée Andrée Putman, Olivia Putman and the legend of the famous interior designer;
– Re Profumo is enlarged with a new collection of three colognes to extol the myth of Venice:
– Roads, a design collection of perfumes and candles for the home, by Danielle Ryan;
– soOud a creation by Celso Fadelli, the charm and atmospheres of the oriental world that encounters western style;
– S-Perfume the olfactory notes of the Japanese artist Nobi Shioya;
– Santa Eulalia, the historic Catalan boutique launches Nectar, dedicated to the sparkling atmosphere of the Costa Brava;
– The Hype Noses and the series of perfumed candles with special wooden wick;
– TFK-The Fragrance Kitchen precious jus created from the intuitions of Sheikh Al-Sabah;
– Verso and the anti-age crème with Retinolo8 formulation, unique in the world, Made in Sweden.

UNSCENT 2016. URBAN SCENT GARDEN
From Thursday March 31st to Sunday April 3rd 2016
Thursday – Saturday 10.30 am | 6.30 pm
Sunday 10.30 am | 4.30 pm
Viale della Liberazione 11, Milan
Info: sabrina.dughetti@intertradeurope.com

US – 2016

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, is finding a home at Selfridges, the iconic Oxford Street store in the vibrant heart of London.

Located on the fourth floor adjacent to the VIP Lounge Area of Selfridges, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its best. The display and the setting is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles which are used to customise the sofa and also includes an original 50’s style console. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules. Exclusively designed for AVERY Perfume Gallery stores as well as a series of ceramic animals and birds entirely Made in Italy with special gold-effect plating. Every “Scent Animal” is exclusively created as a design object for the AVERY Perfume Gallery stores.

Founded in 1909, Selfridges celebrated its centenary in 2009. With its concession boutiques, collections from the trendiest new brands, it’s a first port-of-call for stylish shopping. With a winning combination of new talents, hip and edgy labels, from high street to high-end brands, the store always stands out of the crowd. With four floors, featuring everything from clothing, footwear and accessories through to stationary, home décor, technology and food, Selfridges has the most comprehensive selection of desirable brands and products anywhere in the UK.

AVERY Perfume Gallery perfectly mirrors Selfridges’ attitude: the love for beauty, quality and a contemporary shopping experience, offering a taste of olfactive and visual emotions.

AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group.
Celso Fadelli, President and Fragrance Curator of Intertrade Group, introduces a fully new olfactory concept where perfume meets design and art.
The new AVERY Perfume Gallery at Selfridges London opens on the 1st February 2016.

AVERY Perfume Gallery
Hotel Hyatt
Place des Nations Unies
Casablanca, Maroc

Ph. +212 0522261365

Spain – 2016

United Kingdom – 2016

Italy – 2016

Intertrade is proud to announce that the company will take part into the new area of TRANOÏ at its forthcoming January show. Labelled TRANOÏ PARFUMS, this new perfume “trade show within a trade show” will host a selection up-market and exclusive niche perfume brands in the very centre of the venue Cité de la Mode et du Design during the three days of Tranoï Homme & Preview (woman’s pre-collections), January 23 – 25, 2016.
In the words of Armand Hadida, Artistic Director of Tranoï: “Tranoï Parfums aims to provide the perfect platform for our loyal international buyers to discover a distinctive, creative and contemporary selection of perfume brands. Prepare to discover this prestigious venue, transformed into a multisensory artistic installation featuring singular scents, surrounded by exceptional bottles and many other surprises. Tranoï Parfums will be a new professional platform which is set to become an unmissable event in the world of Haute Parfumerie”.
Covering perfume – eau de parfum and for the home – scents, candles to luxury makeup cosmetics, Intertrade is ready to make its steps into the International brands panorama.
The brands participating are: Agonist, A lab on Fire, Boadicea The Victorious, Blood Concept, Diane Pernet Paris, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, S-Perfume and soOud.

Italy – 2016

Italy – 2016

US – 2016

Every perfume appeals to different kinds of men, who might choose the same perfume anyway. It is a highly personal attitude that draws our senses toward unmistakable aromas, each of it reflects the essence of a man, from character to look, with a unique style and an interpretation containing a thousand different aspects. The indiscreet charm of essences and beauty products arrives at Pitti Uomo with a special selection of genderless brands.

At Pitti Uomo Attic Floor Padiglione Centrale will be on show:


ALMOST TRANSPARENT BLUE by A LAB ON FIRE a day by day urban classic

“Taken to calling it calm, you sit for a moment in the sunlight. The air around you shifts slightly, a strand of hair out of place, the rubbish scuttling past. You slit your eyes open to see glistening on the water’s surface. Stay here until… Stay here just long enough. Stay here as the crisp and desolate become still so you might breathe in––immense, wave-filled and clouded.”
Top Notes: lime, yuzu. Heart Notes: thyme flower, aldehyde. Base Notes: hinoki, cedar wood, musk


BLUE NORTH by AGONIST for an energizing boast

A fresh energizing fragrance that pays tribute to the mystery and beauty of the cold Northern season. An olfactory trip that lifts you to the great blue skies, the frosted Nature, imagining to go to sleep with open windows under a thick duvet – as Nordics do – keeping your body warm and thoughts fresh with a cool breeze that wakes up your senses in the dark morning. It strikes you and instantly leaves with an embrace of the Blue North. Note di Testa: Cardamom, Rosemary Pure, Speramint. Note di Cuore: Orris, Mint, Ginger Roots, Heliotrope. Note di Fondo: White Cedar, Sandalwood, Vanilla, Musk


0-CRUEL INCENSE by BLOOD CONCEPT the perfume of passion

Blacker than the night and stronger than desire. Sensual passion and an urge to dominate the other. A perfume that reveals the sweeter and contrasting side. Black pepper, cedar wood, guaiac wood, patchouli, woody amber and incense.


BIG SKY by ROADS- AFRICA COLLECTION for the most adventurous spirits

Represents the vast African skies that frame the ever-changing landscapes beneath, a moveable muse that artists, film-makes and photographers have all tried to capture. With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.


CHARIOT by BOADICEA THE VICTORIOUS for the most courageous

Chariot is a sensational new fragrance – this rich scent blends middle eastern oudh with papyrus, patchouli, cedar and sandalwood. Tones of resinous benzoin combine musk and moss whilst the heart entwines tuberose, neroli, jasmine and rose with spicy accents of cardamon and nutmeg. The delectable top notes lead this buoyant Eau de Perfume with triumphant style, the red fruits waving the flag, subtly followed by more citrus tones of lemon and bergamot. The dry down brings an enveloping dusky sentiment with saffron demonstrating a plucky character. A sense of intrigue is high on the agenda! An effervescent concoction of rose, jasmine and delectable fruits. Sparkling and enticing.
Top Notes: Bergamot, Lemon, Apple, Cassis, Red fruit. Middle Notes: Tuberose, Neroli, Ylang, Jasmin, Rose, Freesia, Cherry Blossom, Cardamom, Nutmeg. Base Notes: Musk, Oudh, Vanilla, Papyrus, Patchouli, Cedarwood, Sandalwood, Benzoin, Saffron, Moss.


FORMIDABLE MAN by PRÉPARATION PARFUMÉE ANDRÉE PUTMAN for the forces of Nature

This fragrance is dedicated to Olivia’s father and Andrée’s husband, a very important person in her life. A perfume of surprise, carrying a vigorous scent that is citrusy, energetic and sharp. A total boost of power that improves mood, and makes the wearer think that anything is possible.Top Notes: Lemon and Bergamot. Heart Notes: Osmanthus and Patchouli. Base Notes: Vetiver and Musk

JADAB by soOUD for the charming playboys

Rough and embracing ingredients, able to inebriate and captivate. Floral bouquets contrasts and quality raw materials that at first may not match, make Jadab become a portent effluvium, the one of a true charmer. A prince of Love, a character that comes from the stories of One Tousands and One Nights, a mondern gentleman, the man every woman desires.


L3 by L-AUTOMOBILI LAMBORGHINI for the intrepid ones

Immediately striking for its spicy head notes based on saffron, lavender and bergamot. With a heart guided by the frenzy of elegant chords of flowers such as rock rose and violet, which blend with tonka beans into a final, deeper and more sensual harmony thanks to the presence of vetiver, of sandalwood and of patchouli. A fragrance with a pulsating heart, with an olfactory “change of gear” that no one can resist.

MERAVIGLIA by RE PROFUMO the perfume of the artists

The perfume is an ode to the Arts, an ode to Venice itself and represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and instead were scented by the Author, bringing to life a totally unique expression and experience. This is the allegory that inspired “Meraviglia”. It is a perfume filled with wonder and mystery to scent a flower and set your imagination free. Head Notes: Lime, Ginger and Black Pepper. Heart Notes: Jasmine, Cinnamon and Guaiac Wood. Base Notes: Incense, White Musk Accord, Tobacco and Cedarwood

MUSK-S by S-PERFUME for the natural fragrances lover

The concept behind the fragrance originates from the very first ‘S-Perfume’ originally created by master perfumer Alberto Morillas in 1997. The idea of sheer skin musk was tweaked a few times in the past 17 years by different perfumers to develop a brand new olfactory sensation. Musk S is the ultimate iteration resulting from this journey. Rich in sensations, it catches your attention with a subtle yet sharp and out of the ordinary fragrance. Notes: Japanese chestnut flowers, musks, bourbon vanilla, white amber.


SPANISH CEDAR by CZECH & SPEAKE for feeling on holidays

Spanish Cedar, the first EDP in the Czech & Speake Fragrance House, it is inspired by the typical spanish summer atmosphere. It contains top note of Bergamot, midlle notes of Plum, Blackberry, Clove and Galbanum. With intense base notes of Cedar Wood, Sandal wood, Guaiacwood & Tar. “Memories of holidaying as a young man in Menorca on the back of a Bultaco bike, riding into deserted sandy coves surrounded by the sun scorched pine and cedar trees that would produce an unforgettable resinous smell. This fragrance to me is the memory of these days and the version I have created is an exotic blend of woods, resin, smoky notes balanced with citrus and piquant notes.” Said Frank Sawkins founder of Czech & Speake.


SUPER FACIAL OIL by VERSO the ultimate gentleman beauty trick

Penetrating and nourishing facial oil with concentrated Retinol 8 complex. Contains healthy and rich sunflower and canola oils that hydrate and moisturize the skin. The oils also reduce inflammatory tendencies to the skin caused by everyday life and UV exposure, as well as prevent the skin from drying out. Verso Super Facial Oil is light and absorbs quickly, and can be used together with other Verso products or as stand alone. It is the only existing facial oil with concentrated Vitamin A (Retinol 8).


TO BE HONEST by DIANE PERNET PARIS for the most authentic and straight-forward men

It is the motto of Diane Pernet herself and its notes capture the experience of stumbling upon an ancient church while walking through the woods. The green and woody fragrance follows you inside. Candles burn silently, their lights still flickering. A waft of incense lingers high above the altar as if the congregation has just vanished. There are notes of myrrh, black pepper, cedar wood, patchouli, vetiver and amber.


VESPER by SANTA EULALIA for romantic souls

A romantic evening stroll around the town. An intense concoction to create a sensory portrait of love. A composition that will instantly whisk you away in the sunset. With notes of cypress, star anise, and figolide, and a heart of myrrh, labdanum and coffed, it shades with Guaiac, Sandal and Cedar wood and genlty ends with Benzoin, Cistus and Vanilla.


WENGE by AZAGURY for the meditations moments

The perfume of the awareness, harmony, and equilibrium typical of an oriental garden. Earthy notes, exuding spice and a sensual spirit. A fragrance that embodies a sense of completeness, fullness. With head notes of Ginger, Saffron, Tuberose and Pink Pepper. A floral core of Rose, Patchouli, Oud, Nargamutta in a smoky base of Vanilla, Sandalwood, Javanese vetiver, and Benzoin.


All brands powered by Intertrade Group are found in all AVERY Perfume Galleries, a synthesis of the maximum expression of an out of the ordinary shopping experience, in a context that fascinates new viewers with an unusual space and incredibly full of style. AVERY Perfume Galleries are present worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, New Orleans, Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery, in Rabat and at tsUm in Moscow.


AT PITTI UOMO 89
INTERTRADE FRAGRANCES WILL BE AT PIANO ATTICO- PADIGLIONE CENTRALE BOOTH AVERY PERFUME GALLERY D/2

Advocating luxury craftsmanship and unique, exquisite scents, ROADS fragrances are extending their range of premium perfumes to include an equally luxurious range of candles.“I wanted to create a range of fine fragrance candles that would inspire and invigorate my customers. To evoke emotion through the aesthetics of a fragrance is a wonderful opportunity. When you walk into a room and beautiful, sensual perfume is diffused in the air it can create such a feeling of harmony and well-being” said ROADS owner and creative curator Danielle Ryan.“It was a very different process from creating a fragrance to wear,” explains Danielle. “Instead of appreciating how the perfumes would work on the skin, we had to understand what happens when a scent is captured in wax and how it then diffuses through heat. It was a magical experience and I am so proud that we have produced such authentic, beautifully fragranced candles.”
PAPER PINK Inspired by the elegance of Japanese culture and the beauty of cherry blossom. Where delightful top notes of Lemon, Bergamot, Tea Accord and Rose, mingle with aromatic Cassis, Rosebud, Magnolia and Violet. Charming base notes of the more heady Cedar, Patchouli, Amber and Musks, creatively collide and lightly scent the room with a delightful ambiance.
KEEP KISSING This is a romantic, heart-stopping moment you wish could last forever. Irresistible Freesia, Osmanthus, Incense and Orange Blossom flirt with Iris, Peony, Tuberose and Jasmine to create fragrant chemistry when blended with possessive Vetiver, Cashmere Woods and Musk. A beautiful composition, that creates a deeply sensual atmosphere.
BLACK DOOR This is a candle with a deeply dark and sophisticated scent. Where power, strategy, intrigue and ambition battle together with masculine elegance. Honeyed Leather, meets a hint of sweetness in Rose and Coumarin, whilst intense Amber, Woody and Tobacco deliver a possessive personality when burned, this creates a charming environment.
MOON GARDEN Always changing, always inviting. A night garden you might see in your dreams, ethereal and fragranced by nature. The beautiful simplicity of Clove, Cassis, Apricot, Green Fig and Basil, infused with Rose, Jasmine and Iris and warmed from the base with Woods, Vanilla Musk and Incense, bringing a deliciously natural fragrance to any room in the house.
HOTEL SAFFRON This imaginary hotel, in the heart of the stunning Indian landscape promises luxury and majesty. Spice and wonder waft in the air, Lemon, Mandarin, Orange, Grapefruit, Saffron and Accord are invigorated with Tea, Ginger Cardamon, Coriander and Jasmine and finally fused with Vetiver and Patchouli lighting up any occasion with an exotic sense of wonder.
The 5 ROADS candles have been created using the very best quality mineral and vegetable wax, poured to the highest standards and developed by the finest perfumers. Burn time is approx. 40 hours.
The ROADS FRAGRANCES CANDLE collection, distributed by Intertrade Group will be available in store from December 2015.

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Fourteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from 18th to 23d of October, for TFWA 2015, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.
The features brands will be: A lab on Fire, Agonist, Azagury, Blood Concept, Boadicea The Victorious, Diane Pernet Paris, L-Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, Santa Eulalia, soOud, S-Perfume, TFK-The Fragrance Kitchen.
Intertrade Group will be present at Booth F3 – Village Bleu- Cannes 10 am-6pm

United Kingdom – 2015

AVERY Perfume Gallery, the ultimate destination for scent connoisseurs, opened its corner at Tsum in Moscow during the Vogue Fashion Night Out last week. In the heart of the historic Russian department store, AVERY’s corner will be showcasing a selection of the most refined brands from Intertrade Group.
The store (founded in 1908) is in a six-story historical Gothic Revival style building on Petrovka Street at Theatre Square (Teatralnaya Square) in the Tverskoy District of central Moscow. Tsum is one of the most fashionable and trendy places in the city, and the largest fashion department store in Eastern Europe. It carries more than 1000 brands of fashionable apparel, perfumery and jewelry, as well as “Tsum Globus Gourmet” gastronome, a fusion restaurant, a cigar room, a café, and a champagne bar.
AVERY Perfume Gallery in Tsum presented the unique Avery Ceramic Animals that immediately captured attention and became the favourite of such celebrities as Yana Rudkovskaya, Eugenia Milova, Daniil Federov, and Elena Davidyants.

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Scoop is a prestigious womenswear tradeshow, showcasing emerging and established directional fashion designers held at one of the most iconic London’s venue: the Saatchi Gallery and for the first time it will partner with London Fashion Week. These are exclusive fragrances of Intertrade Group after coming back from UNSCENT LAND in Florence: A Lab On Fire, Agonist, Azagury, Boadicea The Victorious, Blood Concept, Couto, Diane Pernet Paris, Ilâme, L – Automobili Lamborghini, Préparation Parfumée Andrée Putman, Re Profumo, Roads, S-Perfume, Santa Eulalia, soOud. The visitors will smell for the first time the new fragrances of each brand by means of the special glass boules exclusively created for AVERY Perfume Gallery shops.
The project is devised and curated by Celso Fadelli, President and Fragrance Curator of Intertrade Group. Panels with super-size tartan jacquard textiles crafted in Italy reveal artistic iconography inspired by brands taking part in UNSCENT. Artisanal skills, Italian production and creativity are the values of Intertrade, which at Scoop becomes a moment of sharing and discovery for a community attentive toward innovation in all sectors, from fashion to beauty.
On the occasion of our partecipation to SCOOP an exclusive AVERY scent will be given to all of our visitors and VIP guests. A fragrance bursting with joy, an unmistakable floral explosion that takes you into winter with a sweet breeze and the enveloping notes of Nature.
SCOOP INTERNTATIONAL
The Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY
LOCATION
Ground Floor Foyer

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Polonia – 2015

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A Lab On Fire is a limited-production fragrance house shrouded in the mystery and genius of brilliant collaborations with the brightest talents in the perfume industry. Each contemporary fragrance is designed by a famous nose with the highest quality and freshness, evoking ingenuity and refinement. Package designs emphasize simplicity with an industrial chic aesthetic. No one knows exactly how A Lab On Fire operates, and it is a mystery how Carlos Kusubayashi, the brain behind the label operates. His identity is a total enigma A creative soul and citizen of the world, Carlos Kusubayashi was born in Sao Paulo and raised in Japan. He experimented in a variety of fields, including working in a car factory, apprenticing for a master kyoji who mounts calligraphy, and restoring Asian art in Paris. Kusubayashi’s interests eventually led him to Brooklyn where he worked for Japanese sculptor and scent designer Nobi Shioya as a studio assistant until 2009. Carlos had not much interest in developing new fragrances for S-Perfume but instead decided to develop a fragrance based on his own vision, launching his first perfume in 2011. From 2015 A Lab on Fire, as Carlos desires to grow internationally and thanks to his friendship with Celso Fadelli, decided to partner with Intertrade Group for the brand’s development. Essential and minimal designs are paired with a provocative message to capture the essence of the brand and it’s creator, emphasizing the complexity of the scent over the personality of the creator himself.
A Lab On Fire will be exclusively showcased during UNSCENT LAND at Pitti Fragranze 13.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico

A fresh energizing fragrance that pays tribute to the mystery and beauty of the cold Northern season. An olfactory trip that lifts you to the great blue skies, the frosted Nature, imagining to go to sleep with open windows under a thick duvet – as Nordics do – keeping your body warm and thoughts fresh with a cool breeze that wakes up your senses in the dark morning. It strikes you and instantly leaves with an embrace of the Blue North.
ABOUT AGONIST
AGONIST is a Swedish perfume house founded by the creative couple Christine and Niclas Lydeen. AGONIST creates unique unisex fragrances based on high-quality ingredients in collaboration with renowned perfumers. The AGONIST fragrance collection comes in both the Sculpture Line and the Spray Line that can be interpreted as the haute couture/prêt-à-porter editions of each fragrance. The passion for artistic craftwork and sophisticated essences makes AGONIST a unique combination of fascinating fragrances that become true sculptural objects and collector pieces.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz
Booth: B/11 Sector Classico

Curated by ROADS brand creator and owner Danielle Ryan and working alongside a team of highly renowned noses and some of the world’s finest perfumers, ROADS welcomes the new AFRICA COLLECTION. An exciting collaboration of culture: where inspirational African ingredients are combined with the evocative influences of literature, art and dance to create four fragrances that will provoke feelings of sensual sophistication, radiance and warmth. In addition to the limited edition fragrances, ROADS have commissioned four visually and geographically diverse African artists, such as Lynnie Zulu, Dylan Culhane, Ywa Tony and Elise Hannebique, to create packaging artwork to accompany each fragrance. The AFRICA collection, distributed by Intertrade Group will be available in store from October 2015.
THE FRAGRANCES
I AM DANCE is based on the freedom of African Dance. Top notes of zesty lemon, mandarin and hazy marine accord are mixed with fresh apple, pineapple and aromatic lavandin. Finally warm base notes of Amber, cedar wood and the deepness of patchouli are blended beautifully to create a colorful and complex fragrance.
BIG SKY sky is a moveable muse that artists, film-makes and photographers have all tried to capture. With natural top notes of citrus, lemon and orange flower, flirting with exotic geranium, patchouli, papyrus and oud, whilst the sensual base notes of Amber, sandalwood, cashmeran, myrrh and Vanilla conclude the intoxicating journey.
PAST|PRESENCE modern Nigerian literature has received much international acclaim and respect in recent years. It’s a thought-provoking fragrance, that reflects the balance between past and present of a country. Elegant top notes of Bergamot and smoked black tea blend effortlessly with classic Jasmine whilst the softness and warmth of Tonka bean adds the perfect backdrop.
AFROPOLIS celebrates the dynamic cultural clash and rise of Africa’s multi-cultural, energetic and diverse cities. Topped by the lightness of Gin, Juniper Berries, Fresh citrus and spearmint, reinforced by Blonde woods, Iris, Oak moss and marine and coloured by Ebony wood, vetiver, amber and radiant cashmere musks to create a melodious finale.
Roads Africa will be exclusively showcased during UNSCENT LAND at Pitti Fragranze 13.
PITTI FRAGRANZE 13
Stazione Leopolda
Viale Fratelli Rosselli, 5, Florence
Spazio Alcatraz – Unscent Land
Booth: B/11 Sector Classico

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After the dark months of winter, there’s perhaps nothing more pleasant than feeling the warm rays of the sun on your skin. We need the sun and its warmth to stay healthy. It revives our spirits and increases our feeling of well-being by activating our entire metabolism. Our circulation is stimulated, the skin is supplied with a larger quantity of oxygen and nutrients, an increase in cell division takes place, and the release of certain hormones is assisted. What is more, the production of vitamin D, which is necessary for forming and strengthening bones, is initiated by the UVB rays. The problems begin when unprotected skin, not accustomed to the sun, is exposed to high amounts of sunlight to achieve an attractive tan in as short a time as possible. To enjoy life outdoors, and particularly during a holiday, powerful, high-quality sunscreen products are required that optimally protect, evenly tan and intensively moisturize the skin. Using advanced technology and valuable plant extracts, ANNEMARIE BÖRLIND has developed sun products that fulfill today’s requirements and desires. The most innovative one is the SUN SPRAY SPF 30, that provides medium sun protection and natural care in one.
Optimal UVA/UVB filters offer basic protection against harmful UV rays. An anti-aging complex, featuring vitamin E and the kombu alga, protects against premature
skin aging. The Sun moisturizing complex, containing panthenol and sorbitol, supplies intensive moisture. The texture of the spray is refreshingly light, is absorbed instantly
and is not sticky. In addition the spray with UV30 contains a new ingredient: the Methyllactate which has a delightful and cooling effect.

Jane Iredale is the President and Founder of Iredale Mineral Cosmetics, a company she founded in 1994 which brought the mineral makeup line jane iredale to the beauty industry. She was the first to supply this industry with a line of makeup that had skin care benefits. Jane has always thought of makeup as an essential part of a woman’s sense of well-being and she wanted to make that easy to achieve. She was inspired to develop a makeup that was good for the skin by her career in the entertainment industry where she saw actresses and models struggling with the ill-effects of the many kinds of makeup they wore. Her experience in working with women whose careers depended on a clear complexion allowed her to see how skin disorders and sensitivities not only threatened careers, but also destroyed self-confidence.
That’s why her line is multi-functional: Amazing Base, PurePressed Base, Glow Time and Dream Tint, are now recommended by the Skin Cancer Foundation, which means you can trust these products to provide SPF 15 and higher water-resistant sun protection without causing sun sensitivity or skin irritation. They are all non-comedogenic and paraben, chemicals and cruelty free. Recommended by dermatologists and plastic surgeons.
Join us at AVERY Perfume Gallery store in Milan for a free beauty session with our experts and discover jane iredale THE SKIN CARE MAKEUP
AVERY Perfume Gallery at Excelsior,
piazza Beccaria 5, Milano
10-11 July 11.30am – 7pm
RSVP & INFO
info@averyperfumegallery.com  
+39 02 7634 1354

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Intertrade presents L: the perfume collection of Automobili Lamborghini at Milan Fashion Week
PREVIEW AT AVERY PERFUME GALLERY EXCELSIOR ON THE OCCASION OF MILANO MODA UOMO ON JUNE 22nd
A year after the presentation of the ‘L1’ limited edition, the first fragrance for men under the name of Automobili Lamborghini, with a production of only 999 pieces, the partnership with Intertrade Group continues. On the occasion of Milano Moda Uomo, the exclusive party in the surroundings of AVERY Perfume Gallery Excelsior will celebrate the introduction of fragrances L1, L2, L3 and L4, dedicated to a sporting man with an international lifestyle, who adores the challenges of excellence at work as well in his personal life, who loves travel and is looking for essential luxury. It will also be possible to admire the Lamborghini Huracán LP 610-4 on dispIay in Piazza Beccaria and explore the various ideal olfactory pistes. Prepared with dedication by the Master Perfumers of Intertrade Group under the skilled guidance of Celso Fadelli, these are a sequence of olfactory notes combined in unison with the intention of finding the appropriate way of ‘dressing’ Lamborghini.
THE FRAGRANCES
L1: the first fragrance to be launched, it combines power in the base notes permeated with ingredients that are rare and difficult to find on the market, so as to create a blend that is complex, unique and particularly intriguing. L1 contains within it the strength of leather, the adrenaline of pepper, the efficacy of musk, the determination of tobacco, with a light touch of arrogance in the vetiver. A perfume that exudes emotions and strong sensations.
L2: represents the quintessential spirit of adventure of Automobili Lamborghini. With crisp notes based on lemon, mandarin and pink pepper, enriched by a more spicy heart, notes of fern, combined with birch, with nutmeg and with lavender. Elegance, the maximum expression of identity for those with a passion for challenges on and off piste.
L3: immediately striking for its spicy head notes based on saffron, lavender and bergamot. With a heart guided by the frenzy of elegant chords of flowers such as rock rose and violet, which blend with tonka beans into a final, deeper and more sensual harmony thanks to the presence of vetiver, of sandalwood and of patchouli. A fragrance with a pulsating heart, with an olfactory “change of gear” that no one can resist.
L4: belongs to the bitter citrus olfactory family, starts out with a surge of freshness originating from bergamot and from pink grapefruit, which acquires strength with a pinch of cardamom. A symphony of woods, pepper and incense gives a sensation of liberty and the smell of the dirt road which are lost in more decisive aromas of amber, nargamutta and patchouli. For the free spirit on holiday or away from home. Dedicated to a gentleman with a racing spirit, whose perfume extols the provocative passion and strength of the thrill of speed.
Each fragrance is immediately recognizable from the different colour that distinguishes its packaging: L1 is associated with black, the colour of understatement, L2 with yellow, the iconic colour of the Lamborghini brand and synonymous with avant-garde, L3 with red, the colour of strength, and L4 with the green of energy. The packaging, made entirely in Italy, refers to the mechanical and design aspects that mark out every great sporting icon: lightness, performance and elegance, in perfect harmony with the personality of those who drive a Lamborghini. The volume-pack holds two 25ml glass refills that contain finest “extrait de parfum”. There is a refill inside a hand-turned anodized aluminium cylinder bearing a laser-etched logo in relief. To replace the refill, use a small aluminium coin that makes it possible to delicately unscrew the base of the cylinder; a gesture reminiscent of a careful repair operation on an engine.

United Kingdom – 2015

The indiscreet charm of essences arrives at Pitti Uomo with a special selection of brands dedicated to men, a delicate balance between the seduction of the past and the olfactory codes and volumes of today. An inspirational selection curated by AVERY Perfume Gallery, the retail concept of Intertrade Group, key platform for haut de gamme perfumery. AVERY Perfume Gallery is a new dimension in niche perfumery and research devised by Intertrade Group. An advanced olfactory experience introduced into contexts of high tension aesthetics.
At Pitti Uomo will be showcased at piano attico/Padiglione Centrale: Agonist with its Scandinavian essences created also in a haute couture version with artistic glass flacons, Azagury, the exclusive fragrances of the stylist adored by Lady D who returns with a new version, the AVERY collection created by Celso Fadelli, Boadicea The Victorious, with its four latest “valiant” fragrances. Also, Blood Concept, with a new olfactory and visual restyling yet to be unveiled in September, Czech&Speake with its British twist, Diane Pernet Paris and her emotional notes, L-Automobili Lamborghini the new fragrances of the super car in addition to the first L1, the return of the Andrée Putman brand with the Préparation Parfumée Andrée Putman line, the Re Profumo collection enhanced by a new “Meraviglia” fragrance, as well as Roads, the lifestyle brand by Danielle Ryan. Finally, soOud and the atmospheres of the oriental world with a special edition of Nur d’or in a precious pink gold bottle, the fragrances of Santa Eulalia, the high-end fashion mecca of Barcellona, the S-Perfume line by the Japanese artist Nobi Shioya, and the very first preview from New York of the specially researched A Lab On Fire brand by Carlos Kusubayashi with a collection of eight fragrances.
All brands powered by Intertrade Group are found in all AVERY Perfume Galleries, a synthesis of the maximum expression of an out of the ordinary shopping experience, in a context that fascinates new viewers with an unusual space and incredibly full of style. AVERY Perfume Galleries are present worldwide, from Excelsior and Corso Como 2 in Milan, London, Modena, Florence, New Orleans and, since February 2015, also in Los Angeles at Neiman Marcus/Beverly Hills, in Doha at Pari Gallery and in Rabat, Morocco.

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After London, Milan, Florence, Doha, Los Angeles and many other ongoing projects, AVERY Perfume Gallery is moving to Rabat and opening its first shop in Morocco and in Africa. Once through the doorway, the atmosphere is immediately announced: a timeless aesthetic, a sensorial marvel. The numerous collections of perfumes interact, side by side, with art objects of great refinement in a harmonious osmosis of the senses. All is elegantly, majestically draped in a veil, the gallery’s masterpiece, the work of the world’s most prestigious textile manufacturer, Bonotto. Beyond cultural boundaries and differences, AVERY Perfume Gallery displays over twenty perfume collections, if not many more. Each creator expresses, illustrates the idea in a range of fragrances. The ineffable, ephemeral, invisible is therefore materialized in a spirit of narration, poetry and musicality
AVERY Perfume Gallery is the retail concept of Intertrade Group, devised by Celso Fadelli, President and Fragrance Curator of Intertrade Group, and Cristiano Seganfreddo, Vice President and Creative Director. Two Moroccan women, Ilham Foukala and Aicha Hamdi, have accompanied this project: two different but complementary personalities, driven by the same energy, that of Beauty in its deepest sense.
“Rabat is the gateway of Africa, the continent of the future”, explains Celso Fadelli. “It is a great challenge whose objective is quality, service and research in a social and cultural context of high potential and affording a great opportunity, with an extraordinary Moroccan collaboration”.
“We have sought to create a single, exclusive space, a true icon of Africa in the world of rare perfumery”, declares Ilham Foukala, project promoter and the first person to introduce exceptional quality perfumery into Morocco.
This collaboration between Italy and Morocco promises a brilliant future in which intuition, talent and vision are the key words in this thrilling venture into the spirit of a Morocco of magic and light.
AVERY Perfume Gallery
40 rue du 16 Novembre

Rabat, Agdal

Ph. +212 5 37 67 33 66

Intertrade Group and Diane Pernet partnered with Gallery Aesthete for the launch of Diane Pernet Paris Fragrance Collection in Chicago, also hosting the ASVOFF Film Festival at Gene Siskel Film Center. Combining the elements of apparel, fine art, and design, Gallery Aesthete is intentionally hidden within Chicago’s premiere fashion district. The philosophy of Gallery Aesthete is to illuminate the relationship between fashion, art, and object, purveying each for the refinement of your personal collection. The event launch celebrated the perfumes, the style and Diane herself, with guests of the like of Nick Cave, Samm Mackin, Emma Arnold, Tommy Walton to name a few. Madame Pernet flew from Paris to Chicago to receive the SAIC’s Legend of Fashion Award from the School of the Art Institute of Chicago. “Diane has been on our short list of Legend of Fashion honorees for quite a while,” Department Chair Anke Loh said. “She is an innovator and a true interdisciplinary artist; she has the qualities we impart on our students. Diane was a designer herself and transitioned to becoming one of the most well-respected critics and filmmakers in fashion.”

AVERY Perfume Gallery
40 rue du 16 Novembre
Rabat, Agdal

Ph. +212 5 37 67 33 66

US – 2015

United Kingdom – 2015

US – 2015

Italy – 2015

United Kingdom – 2015

Germany – 2015

United Kingdom – 2015

Italy – 2015

United Kingdom – 2015

The scientific studies of ILÂME were awarded in 2009 with the Nobel Prize for Medicine. An important acknowledgment for the discovery regarding the way in which chromosomes are protected by telomeres and by the enzyme telomerase. In other words: on each division of cells, the telomeres (a sort of “cap” on the ends of the chromosomes) become shorter and this is the reason why the cell tends to age, but if the activity and the concentration of telomerase is high, then this is delayed. Recent studies indicate that certain vegetable extracts may be important factors in defending telomeres – and among these are extract of eleutherococcus. The latest from this innovative brand is a unique bio-molecular complex, with a natural biopolymer base, makes the new ILÂME mask-AMEMASQUE a genuine moisturizing bath. A few minutes are enough to optimize its skin moisturizing capacity, at surface level and deep down, through a continual release of water that an extraordinary lattice, obtained from the combination of hyaluronic acid and alginates, is able gradually to release as the skin feels the need for it. A few minutes after application the skin will already become fuller, more elastic, and rejuvenated overall with an extension of results also over a period of 48 hours from the first application. Apart from the fact that it is a kind of balm precisely because it contains natural butters, it acts in a particular way maintaining a powerful moisturization of the skin tissues over time, it’s a secret beauty weapon for dry skins.

From the 30th of April until the 13th of May Roads will be showcasing at Selfridges-Oxford Street in London as part of the Work it! project. Work It! offers an edited and thought-provoking look into how the way we work is changing whilst suggesting some possible next steps. Founded in 2013, Roads’ creative concept encompasses film production, book publishing, and a collection of 10 luxury fragrances distributed by Intertrade Group. Roads has an in-store installation showcasing Roads Fragrances and allowing customers to explore the collection of 10 fragrances.
Roads is a school of thought, a creative curation of sensory experiences meant to enhance and deepen cultural and intellectual understanding through the concept of storytelling. Danielle Ryan’s quest, as Ceo and Creative Director, was to invent a brand that was not limited by its own definition, but instead could follow customers’ desires, bringing together art, ideas, people, places, and fragrances. Selfridges has taken note of this young company, identifying Roads as a notable example of a true multi-channel business success story. Intertrade Group is proud to support and to be part of this important initiative.

United Kingdom – 2015

France – 2015

On the next Milan Design Week, a worldwide preview will take place on the 13th of April at 7 pm. Both noses and eyes will feel emotional about the one and only perfume collection bearing the signature of Andrée Putman that blends design and olfactory sensations. On the occasion of the 15th anniversary of Andrée Putman’s first perfume, five new fragrances as a result of a collaboration started in 2001 between Celso Fadelli and Madame Putman will be presented. In the Milanese headquarters location of Intertrade Group, among the magical atmospheres enhanced by the courtyards and the gardens of Palazzo Durini, an artistic installation will reveal the collection at the presence of a very special guest: Olivia Putman.
Sobriety, essentiality, and elegance characterize the style of Andreé Putman, one of the world’s most renowned interior designers. Her notable contributions to the design world history include: the Morgans Hotel in New York, the interior design of the Concorde for Air France, and many luxury houses and boutique interiors, just to mentioned a few: Karl Lagerfeld, Azzedine Alaïa, Thierry Mugler, Yves Saint Laurent, and Guerlain. The encounter between Andrée Putman and perfumery became a dream come true as she wished for a very long time to impulse her style to the perfume universe. The fragrance was created with the precious complicity of the renowned nose Olivia Giacobetti. The idea of her fragrance became clear when designing the newly opened Pershing Hall Hotel in Paris and its vertical garden that spreads over the patio. Andrée wanted a scent inspired by the Southeast Asian rainforest. Madame Putman met Celso Fadelli, President and Fragrance Curator of Intertrade Group, for the production of the perfume to be introduced in the most exclusive stores worldwide. By the end of 2001 the launch of Préparation Parfumeé was ready: a modern, refined, fresh, flowery/spicy fragrance, designed for both men and women as Andrée truly desired. Driftwood blends with notes of grey pepper, coriander leaf, and water lily in exquisite composition made from rare high-quality raw materials.
In 2007, Andrée’s daughter Olivia took the full reins of Studio Putman Paris, following her mother’s footsteps and desires. The success of the fragrance made Olivia Putman taking an idea into consideration, that one day it may have become a collection of perfumes. One of Andrée’s wish was to enhance the original Préparation Parfumée with a collection of fragrances that evoke moments of her personal memories. Olivia then decided to partner with Intertrade Group for the development of a real collection of fragrances and let the dream begin.
Today, following the success of the first fragrance, and to celebrate the 15th anniversary of Préparation Parfumée, Intertrade Group is very proud to present the full collection named Préparation Parfumée Andrée Putman.
Olivia Putman has worked with a team of specialists in order to bring to reality this project. The inspiration of the packaging comes from the original one, a sober and elegant flacon whose style has been carefully maintained. The respectful and thoughtful restyle was curated by Agenzia del Contemporaneo (creative solutions&design agency) guided by Cristiano Seganfreddo (Vice President and Creative Director di Intertrade Group) and Alessio Avventuroso (Design Director of Intertrade Group). The transparent crystal flacon with a navy-blue cap, is decorated by an elegant blue label, that embraces it completely, leaving just a small rounded hole from where is visible the Andréé Putman signature that arises from the deepness of the bottle.
Préparation Parfumée Andrée Putman presents itself with six olfactory itineraries that embody the same sense of incomparable style that made Andrée Putman an iconic figure for both the design and the fashion worlds:
L’ORIGINAL
UN PEU D’AMOUR
MAGNOLYS
TAN D’EPICES
FORMIDABLE MAN
FIGUE EN FLEUR

Diane Pernet Paris fragrances make their debut at Plethora, the high-end perfume shop in the Dubai Mall. The artistic perfumery shop, named Plethora (from Greek “abundance”) was delighted by the presence of Diane Pernet herself visiting the shop and presenting her fragrances in UAE. Ahmad Malek, General Manager of Plethora, is partner of Intertrade Group in the Emirates, his shop is the perfect answer to the needs of those who are looking for unique, different and quality products that are not available in conventional beauty stores. That’s why was the perfect location to introduce the four fragrances created by Diane Pernet in collaboration with: To Be Honest, Wanted, In Pursuit of Magic and Shaded.

Italy – 2015

Italy – 2015

AVERY Perfume Gallery, the ultimate shopping destination for scent connoisseurs, will open at Fortnum & Mason in London. In the heart of the historic UK department store, Avery’s corner will be part of Fortnum & Mason’s new Beauty Launch: London’s Finest Curation of Fragrance and Beauty, opening the 16th of April.
Located on the second floor, of Fortnum & Mason, the AVERY Perfume Gallery space brings together some of the world’s most niche fragrances, presenting artistic perfumery at its finest. The display is composed of polished copper fixtures adorned with precious Italian white marble and luxurious printed textiles. Visitors can savour the fragrances and fully experience each aroma utilising classic mouth-blown olfactory boules, exclusively designed for AVERY Perfume Gallery stores. The brands presented will be: Avery Fragrance Collection, Boadicea the Victorious, L-Automobili Lamborghini, soOud and Re Profumo.
Synonymous with style, elegance and English charm, Fortnum & Mason perfectly mirrors the Avery retail philosophy, whose high standards and exquisite perfume selection are a match for one of the most illustrious shopping destinations in London.
AVERY Perfume Gallery is the first worldwide venture into niche perfumery and research created by Intertrade Group. Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group) introduce a fully new olfactory concept where perfume meets design and art.
Fortnum & Mason will organize a weekend on the 16th and 17th of May to let the visitors experience a weekend of scents.

Italy – 2015

Italy – 2015

On Friday night at Palazzo Durini (at number 24) home to Intertrade’s new headquarters in Milan, was held a private dinner to pay omage to Unscent, the event dedicated to perfumery with the capital P, on show from the 26th to the 29th of March in the Avery Perfume Gallery shop at Excelsior. The luxurious compound was completely furnished especially for the event to reflect the style and her own home of bohemian luxury: retro-style chairs, a tableau vivant as a buffet, with decorated vintage rugs and rows upon rows of candles to trace the way from the door to the private flowering garden and from the garden to the inside of the three-floor house. The guest list included Intertrade top clients and partners from all over the world, journalists from WWD, Elle, Vanity Fair, Marie Claire, L’Officiel, Huffington Post, Ad, Vogue (to name a few) designers such as Mario Salvucci, artists, socialite such as Helen Nonini, entepreneurs such as Lorenzo Bonotto and some of the creators part of Intertrade selection of brands such as: Christine and Niclas Lydeen from Agonist, Diane Pernet, Antonio Zuddas from Blood Concept and sheik Majed Al-Sabah from TFK-The Fragrance Kitchen.
“Unscent” is a project devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group).

Italy – 2015

Italy – 2015

Italy – 2015

Italy – 2015

Italy – 2015

Italy – 2015

Thursday night the Unscent party at Avery Perfume Gallery took place at Excelsior Milan, a special event where to savour all the new fragrances and collections presented by Intertrade Group: Andrée Putman, A Lab On Fire, TFK The Fragrance Kitchen from sheik Majed Al-Sabah, Verso skincare, as well as new introductions by Re Profumo with “Meraviglia”, soOud with “Ilham” pink gold packaging version, the preview of Blood Concept new fragrance line, the 4 new valorous scents from Boadicea The Victorious. Artistic displays with special olfactory boules to savour the fragrances where the party crowd was entertained by important fashion faces, journalists, artists, musicians and designers came to pay homage to “Unscent” a project devised by Celso Fadelli (President and Fragrance Curator of Intertrade Group) and Cristiano Seganfreddo (Vice President and Creative Director of Intertrade Group).

Italy – 2015