From 26 to 29 March, a beauty programme will be taking place devoted to the discovery of essences within the Avery Perfume Gallery space at Excelsior in Milan. Now in its fifth edition this year, after Florence, Bucharest, Johannesburg and London, UNSCENT returns with a itinerary inside the store, assisted by a visual set-up created especially for each brand, where the spectator is guided in the discovery of olfactory and visual images. Tableaux vivants, site-specific installations that make it possible to preview the new fragrances of each maison, large totems from which to smell various perfumes, once again by way of special glass boules, and finally the “Fashion Circus” photographic exhibition of Commesso Fotografo, the creative duo formed by Francesco De Luca and Laura Bolzan.
UNSCENT is a project devised and developed by Celso Fadelli and Cristiano Seganfreddo. “Bringing essence back to the centre of the world of perfumery has been greeted by an enthusiasm that has now spread throughout the world. We see this from the invitations we receive every week to take the show to other countries. UNSCENT as an innovative olfactory gallery also finds space and a special welcome in the Avery Perfume Gallery BtoBC space inside the Excelsior contemporary universe. With a clear message, that we have broken the pattern and resolved the dilemma: perfumery can no longer be qualified with words like ‘art’, ‘niche’ or ‘d’auteur’. There is only one kind of Perfumery (with a capital P): that which has quality essences, talent and the passion to make them loved”. Explained Celso Fadelli (CEO of INTERTRADE GROUP) and Cristiano Seganfreddo (Creative Director & Business Partner).
The selection of brands presented at Unscent 2015 consist of: Acqua di Stresa, perfumes of the Italian Lakes, Agonist, with its Scandinavian essences created in haute couture version with artistic glass bottles, Annemarie Börlind and her natural skin care products, Azagury, the exclusive fragrances of the stylist adored by Lady D which return in a new version, Boadicea the Victorious, with its four latest “valorous” fragrances. Also Blood Concept, in new packaging and olfactory identity, Couto and its historic toothpaste formulation, Czech&Speake with its British twist, Diane Pernet Paris and her emotional notes represented also by four films directed by Mike Figgis which will be projected for the occasion, the cosmeceutical formulations of Ilâme with the new regenerating Amemasque mask, the mineral make up of Jane Iredale, L-Automobili Lamborghini, the Re Profumo collection enhanced by a new “Meraviglia” fragrance, and once again Roads, the lifestyle brand by Danielle Ryan. Lastly, the projects of Six Scents and Science for Peace, soOud and the atmospheres of the oriental world with a special edition of Ilham in a special pink gold bottle, the S-Perfume collection of the Japanese artist Nobi Shioya, Santa Eulalia and the bio candles of The Hype Noses. And for the very first time the New York research brand, A Lab On Fire, by Carlos Kusubayashi with a collection of eight fragrances, the Tfk-The Fragrance Kitchen brand of Sheikh Majed Al-Sabah, the return of the Andrée Putman brand dedicated to the iconic French interior designer, and Verso, the skincare made in Sweden.
Unscent 2015 is held within the Avery Perfume Gallery area, midway between vintage and contemporary, totally and intentionally detached from seasonal trends, symbolizing a refined and timeless aesthetic sense that is often hidden behind the gilded gateways of the palaces and streets of central Milan. It will be unveiled on 26 March at 18.00 with a presentation cocktail in the presence of members of the press, buyers, personalities, trade experts, perfume enthusiasts and above all the perfume creators.

A LAB ON FIRE is a limited-production perfume house that collaborates with the brightest talents in the industry to create one-of-a-kind fragrances of the highest quality. Each scent is designed by a famous nose to be contemporary and refined and each package is aimed at emphasizing simplicity and an industrial chic attitude.
Wearing A LAB ON FIRE is about wrapping and plunging yourself in mystery and glamour, the signature style of Carlos Kusubayashi, its creator. With a highly secretive nature, no one knows how he operates and no one knows his identity. Born in São Paulo and brought up in Japan. He later moved to New York: while there, he met a sculptor, Nobi Shioya and went to work at his studio. Thanks to this collaboration, Carlos developed a growing passion for fragrances and became intrigued with this enthralling world: that’s why he departed from S-Perfume company in 2009 in order to start creating his own scent line, so as to express his innermost vision, sensitivity and intuitions. He eventually launched his first fragrance in 2011. According to Carlos Kusubayashi, “a great fragrance generates emotion similarly to certain types of abstract art” and its development is much closer to industrial design than art, that’s why his work focuses on the whole processing of fragrance development: from scents to packaging. Essential and minimal design together with provocative, compelling messages are the essence of this brand, which seduces perfume connoisseurs around the globe thanks to its understated yet extremely intriguing simplicity. The full collection, re-edited by Intertrade Group, will be unveiled at Unscent from 26-29 March at Avery Perfume Gallery-Excelsior. Furthermore, the magical, mysterious halo that surrounds A LAB ON FIRE’s unique, original concoctions is boosted by the fact that they are created in the deserts of far West Texas. A LAB ON FIRE breaks free from genre and categorization; it escapes any effort to grasp its identity, impressing and mesmerizing people exactly in the same way as its founder does. Let the mistery take over.

Chariot
Chariot is a sensational new fragrance – this rich scent blends middle eastern oudh with papyrus, patchouli, cedar and sandalwood. Tones of resinous benzoin combine musk and moss whilst the heart entwines tuberose, neroli, jasmine and rose with spicy accents of cardamon and nutmeg. The delectable top notes lead this buoyant Eau de Perfume with triumphant style, the red fruits waving the flag, subtly followed by more citrus tones of lemon and bergamot. The dry down brings an enveloping dusky sentiment with saffron demonstrating a plucky character. A sense of intrigue is high on the agenda! An effervescent concoction of rose, jasmine and delectable fruits. Sparkling and enticing.
Top Notes: Bergamot, Lemon, Apple, Cassis, Red fruit
Middle Notes: Tuberose, Neroli, Ylang, Jasmin, Rose, Freesia, Cherry Blossom, Cardamom, Nutmeg
Base Notes: Musk, Oudh, Vanilla, Papyrus, Patchouli, Cedarwood, Sandalwood, Benzoin, Saffron, Moss
Available in 100ml and 50ml

Iceni
This highly incredible valorous fragrance takes inspiration from this legendary tribe, the tribe of Queen Boadicea, with middle flowery notes like Jasmin, Neroli, Carnation and a base that brings very dominant notes such as Patchouli, Sandalwood, Myrrh and Musk.
Top: Elemi
Middle: Jasmin, Carnation, Neroli, Baies Rose, Nutmeg, Ginger, Clove, Cinnamon
Base: Patchouli, Cashmeran, Papyrus, Cedar, Sandalwood, Vanilla, Labdanum, Myrrh, Musk, Vetivert Tonka Bean, Moss
Available in 100ml and 50ml

Monarch
Monarch Eau de Perfume is a luxurious and opulent eau de perfume. Warm and caressing top notes including red fruits and armoise, draw the wearer into a sense of heady delight, quickly meeting with the heart notes dominated by marvellous roses.
Top Notes: Bergamot, Grapefruit, Armoise, Black Tea, Red Fruit
Middle Notes: Muguet, Freesia, Rose, Jasmin, Baies Rose, Cinnamon, Cardamon
Base Notes: Leather, Oakmoss, Oudh, Cedarwood, Patchouli, Labdanum, Vanilla, Tonka, Olibanum
Available in 100ml and 50ml

Boadicea The Victorious Torc Oud
TORC is the sensational new Eau de Perfume from Boadicea the Victorious. Torc comes from the latin, ‘torqueo’ meaning – ‘twist’ and indeed this scent is inspired, not only by the golden torc that Queen Boadicea famously wore, but by it’s sister scent – Almas
Top Notes: Bergamot, Apple, Raspberry, Orange, Cassis
Middle Notes: Rose, Clove, Jasmine, Davana, Saffron, Pepper, Heliotrope, Narcissus
Base Notes: Amber, Musk, Vanilla. Sandalwood, Cistus, Cedarwood, Orris, Leather, Patchouli, Oud
Available in 100ml

From the expertise of Celso Fadelli, art fragrance editor, founder and CEO of Intertrade Group, a man with a great aesthetic sensitivity in finding the perfect alchemy for the successful transformation of editorial projects into perfumes comes “ RE PROFUMO”. Starting from the the fantasy romance “Re Profumo – La ricchezza è saper sognare” written by Fulvio Fronzoni, one year ago, begun the olfactory development of a perfume collection inspired by the characters of the book. Out of the plot and from the guidance of Mr. Fadelli and the Creative Team of Intertrade Group, comes a collection of five prestigious fragrances created with famous international noses and inspired by the stories of a unique novel, set in a languid, decadent, simply irresistible Venice which is found in every essence: Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo. On the 26th of March during UNSCENT 2015 at Avery Perfume Gallery-Excelsior in Milan the new fragrance “Meraviglia” will be launched on the market. “Wonder is the aim of art”. The perfume is an ode to the Art, an ode to Venice itself that represents the highest level of immersive beauty. Eccentricity, provocation and irony, typical of the Futuristic movement, were the source of Giacomo Balla’s exhibition called “Futur-Fiore” “Future-flower” at Venice Biennale in 1926. On the occasion of the exhibition the artist created a full garden of artificial flowers. The flowers did not have any smell but they were scented by the Author, giving them a totally different expression. That’s the allegory that inspired the new fragrance. A perfume of wonders that can be used to scent a flower. Setting your imagination free.

Kuwait’s Sheikh Majed Al-Sabah, the notable founder of fashion retail chain Villa Moda, is no stranger to the fashion and beauty world. He brought brands like Gucci to the Middle East, and also collaborated with Tom Ford to launch ‘Arabian Wood’, a perfume created specifically for Tom Ford’s Kuwait boutique opening. The fragrance went on to become a worldwide best-seller, and after that success, he decided to go one step further. After years in the making, The Fragrance Kitchen (TFK), a luxury and refined fragrance brand, launched in 2012. Perfumes are a family tradition for Al-Sabah. “At home, mixing fragrances is my hobby, influenced by my grandmother. When I was a child, I used to watch her mixing her own blends and then I started mixing them myself,” Al-Sabah said in more than one occasion. Now its sophisticated collection launches at Avery Perfume Gallery during Unscent, from the 26th to the 29th come along to discover all the lines: Exclusive, Tribute, My, Modern Heritage, Self Portrait and Signature.

A modern revolution in skincare, Verso combines premium luxury with a unique vitamin A complex, thoroughly tested and documented for efficacy.Verso Skincare contains Retinol 8 that is prescription-free and proven to be eight times more effective than the typical Retinol product on the market. It can be used during daytime and when skin is exposed to the sun. It is clinically proven Vitamin A complex to smooth the appearance of wrinkles, strengthen the skin barrier, reduce pigmentation and supply the skin with more energy and oxygen, resulting in finer, more radiant looking skin. Each of the 5 exclusive Verso Skincare product has a unique concentration of Retinol 8 combined with specific ingredients to target different needs. So for Verso, from Latin “reverse”, also meaning that these products work to effectively stop time.
During Unscent, starting on the 26th of March at Avery Perfume Gallery at Excelsior, the 5 miracle creams will be unveiled.

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Today the jury of FIFI d’OR, the famous prize organized by the Fragrance Foundation in France met for choosing the winners of the best perfumes in the market. The President is the French designer Jean Paul Gaultier, the Presidnet of this year’s FIFI jury, a special member of the jury is Diane Pernet, called by Monsieur Gaultier in person for her expertise in the field and the recent success of her perfume collection. The other illustrious participants are: Ali Madhavi, Pierre Hermé, Dorothée Gilbert, Laurent Korcia. The award went to the best men’s and women’s fragrances judged by the bottle, the fragrance and the communication. On April the ceremony of the French FiFi Awards will take place and the winners will be announced.

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Intertrade Group and Diane Pernet will present the Diane Pernet Perfume Collection tonigh at Liberty store. Situated in the heart of London since 1875, Liberty is one of the last great emporiums for innovative and eclectic design and continues to be the destination of choice for sophisticated shoppers and fashion connoisseurs. Liberty is known for its heritage but also for its steady search for innovative new products and projects coherent with their philosophy, making it the ideal partner to launch Diane Pernet Paris in the UK market. For two weeks, the beauty windows of Liberty will showcase the four one-of-a-kind fragrances created by the fashion doyenne Diane Pernet and Celso Fadelli (Ceo of Intertrade Group) with his team of master perfumers. The collection was unveiled at Joyce Gallery Paris this September and is currently available in all Avery Perfume Gallery stores worldwide (London, Milan, Florence, Modena, New Orleans). Diane chose the unique vision of Mike Figgis to produce a series of short fashion movies dedicated to the fragrances, directed by the Oscar-nominated British director and styled by fashion editor Tina Leung, to debut online with the launch at Liberty. The project presents a vision of beauty pollinated by cinema and music, with a gaze towards fashion.
Each movie is inspired by Mike’s experience of the perfumes, which all capture an intimate aspect of Diane Pernet’s persona: secret desires, the quest for happiness, the pleasure of being worshipped, the power of truth. The four fragrances are: the woody To be Honest, the oriental Wanted, the citrusy In pursuit of Magic and the ocean-fresh Shaded.

Tonight from 6-7pm come and get your bottled signed by Diane Pernet herself

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Our one-of-a-kind retail concept touches two important destinations in two important markets: USA and Middle East. In the heart of the most famous shopping area of Beverly Hills, Avery Perfume Gallery will open its corner at Neiman Marcus, and so will do in downtown Doha part in the courtyards of Paris Gallery Mall. A simultaneous opening from two different sides of the world celebrate the first retail chain that bring together some of the world’s most rare fragrances in artistic perfumery. The display in Los Angeles shows polished copper fixtures that give the impression of an industrial-chic space, bizarre objects, as well as precious Italian white marble, the typical mouth-blown olfactory boules, exclusively designed for Avery Perfume Gallery shops only, to savour the highly sought-after fragrances fully experiencing the scents. Whilst the boutique in Doha, facing the hall of the mall will remind of a refined living room, is adorned by the extensive use of brass and copper fixtures, with tapestry and textile portable walls that can transform the space in private luxury boudoirs. Each space is unique yet with the same foundations of style and refined luxury.


Avery Perfume Gallery is the unique retail experience created by Intertrade Group. A fully olfactory concept, introduced into a context of high aesthetic tension that has been created by Celso Fadelli, CEO di Intertrade Group and Cristiano Seganfreddo, Business Partner of Intertrade Group and Creative Director of Avery Perfume Gallery.

Scoop is a boutique womenswear tradeshow, showcasing emerging and established directional fashion designers held at one of the most iconic London’s venue: the Saatchi Gallery. The exclusive fragrances of Intertrade Group mark out an invisible itinerary that unites clothing, accessories and jewellery, a pure cultural and decorative expression of our look, and perfume, the closest accessory to our body. A selection of our most sought-after brands will be showcased at the fair: Andrea Maack and her artistic touch, Agonist, the Nordic sensations from Sweden and their 10th fragrance “n10 White Oud”, Azagury and his couture perfumes, the four fragrances by Diane Pernet Paris, S-Perfume, the collection of artist Nobi Shioya, the Venetian tradition with the fragrances of Re Profumo, the inspirations and sensations with Roads, a lifestyle brand by Danielle Ryan; Albis, Citric, Marinis and Obscuro, the collection conceived by Santa Eulalia, the historical fashion boutique will make their debut along side with Jadab, the perfume of irresistible seduction according to soOud.
The visitors will smell for the first time the new fragrances of each brand by means of the special glass boules exclusively created for Avery Perfume Gallery shops. Artisanal skills, Italian production and creativity are the values of Intertrade, which at Scoop becomes a moment of sharing and discovery for a community attentive toward innovation in all sectors, from fashion to beauty.


SCOOP INTERNTATIONAL
The Saatchi Gallery, Duke of York’s HQ, King’s Road, London SW3 4RY

Opening times
Sunday 10am – 6pm
Monday 9am – 6pm
Tuesday 9am – 4pm


AVERY PERFUME GALLERY-LONDON
27 Avery Row, London W1K 4AY
+44 20 7629 1892

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Tonight in Paris at SPRINGSIOUX BOUTIQUE the unconventional approach to fragrance making is explored through the Blood Concept’s perfume collection. The concept of the party, sponsored to launch a new independent magazine called “Influence Paris”, is Kinbaku-the japanese bondage that will be shown through a live performance by designer Romain Brau. At the center of the performance there will be “0” from the Black Series, that celebrates japanese bondage as well. The impressive olfactive essays on the evolution of human blood groups are elaborate and well defined linear structures with their unmistakable metallic notes. Fragrances that take you into a mysthical experience, that can be sensed in this out of the ordinary shop as well. Founded in 2010 by Pierre Antoine de Myttenaere and Alisa Gusakova, Springsioux pays homage to the story of a Mexican gangster’s tribe famous for thei tattoos, biker rituals and a dark aesthetic. Since 2013 it is also a boutique that features brand’s clothing and accessorie, a selection of ready to wear brands and accessories, perfumes and furniture–all in the rock’n’roll mood, attracting a crowd of international creatives and artists.


Tonight the party INFLUENCES THE SENSES is at:

Springsioux
48 rue Ste Croix de la Bretonnerie 75004 Paris
From 19.00 Cocktail Reception, live performance by Romain Brau & Crisis

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The exclusivity of fragrances from Avery is now available in all Avery Perfume Gallery shops. The project, directed by the designer Alessio Avventuroso of Agenzia del Contemporaneo, traces a visual identity of the five perfumes in line with the Avery spaces using contemporary and refined visual codes. The collection of perfumes, devised by Celso Fadelli, has been created for niche perfumery enthusiasts and the five different olfactory itineraries have been unconsciously guided by customers of Avery London. Avery Perfume Collection pays homage to the sartorial tradition of the Intertrade perfumery team, in managing to recreate worlds of perfumes that do not yet exist, working with raw materials of highest value, original and avant-garde. A way of giving body to the desires of its most loyal customers, a new aesthetic achievement that enriches five new sensory itineraries.


THE FRAGRANCES


A as in Adorable
A fragrance with soft velvet notes. Slightly citrus thanks to the presence of lemon and lime, comforting for the presence of incense and black pepper, and ending in a base of white musk and vanilla.


V as in Vigorous
Capable of invigorating thanks to green and vibrant notes such as blackcurrant, peach and grapefruit to which are added the energy of heliotrope, jasmine and coriander enriched by a powerful base of patchouli, cedar wood and benzoin from Siam.


E as in Evocative
Elusive freshness of fruit such as strawberries and plums, accompanied by scented flowers such as iris, freesia, jasmine and rose which are enclosed within an intense final trail with a base of leather, tonka beans and cedar wood.


R as in Royal
A retro perfume of old-fashioned eau de cologne. Marine but decisive, a rich fragrance of sensations. With clean head notes such as mandarin, the marine accord which merges with peppermint, a heart of spicy notes with white sage, basil and oregano and a reassuring base of sandalwood, oak musk and fir balsam.


Y as in Young at Heart
Exuberant, elegant, but timeless. A joyful and intriguing fragrance with head notes such as saffron and coffee, mitigated by a large floral heart of rose petals, lily of the valley and geranium which lead to a deep woody base of finest agarwood, myrrh, sandalwood, guayacan wood and cedar wood.


The five fragrances are to be found exclusively in the Avery shops: London, Milan (Corso Como and Excelsior), Florence, Modena and New Orleans.

Intertrade Group’s haut de gamme perfumery and its Avery Perfume Gallery retail concept meet the world of menswear at Pitti Immagine Uomo 87 in Florence. Pitti is more than the most important trade show – it is a platform for international premium designers to meet with the most influential buyers. Showcasing more than 400 brands to represent the best high-end menswear, footwear, accessories and lifestyle products. Pitti Uomo, from 13th to 16th of January at Fortezza da Basso at PADIGLIONE CENTRALE | ATTIC FLOOR | STAND D/2, Avery Perfume Gallery will showcase all the new collections from Intertrade Group: much more than a simple display about perfumery but rather a true olfactory experience.


Avery Perfume Gallery is at PADIGLIONE CENTRALE | ATTIC FLOOR | STAND D/2

The Swedish duo who have combined their passion for perfume with their love for artistically sculptured glass-making, are back with a luxury kit of scents à-porter. Driven by the will to let the perfume lovers discover the ten fragrances, Christine and Niclas are now launching “The Perfect Wardrobe – Kit Collection”. Ideal for travelling, the kit is the perfect companion for dynamic lifestyles or simply for those who wants to change fragrance according to their look or mood.
An exclusive gift set, a black and white squared box, features the notes of: Arctic Jade (the perfume of the frozen arctic icescapes), Black Amber (a journey into the deep ambery core of the forest), Dark Saphir (flowery and mysterious it is inspired by the Sapphire stone), Isis (embodies the sensation of a fresh new life beginning), Liquid Crystal (like melted glass, stays forever on the skin), Onyx Pearl (in which Masculinity and femininity have no boundaries anymore), The Infidels (the essence of a love full of contrasts), Solaris (the vibrant midnight sun that never sets during summers in the North, Vanilla Marble (soft, creamy, addictive, like a candy) and n10 White Oud (velvetry and energetic, in which the oud’s sensation is recreated with a mix of different ingredients).
The kit is available worldwide in all Avery Perfume Gallery shops and corners worldwide.

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Avery Perfume Gallery is a new dimension in niche perfumery and research created by Intertrade Group.
Opening in Excelsior, in the heart of Milan, is an experiment that is visual and conceptual, more than a retail experience.
A fully olfactory concept, introduced into a context of high aesthetic tension. A genuine Wunderkammer under the creative direction of Cristiano Seganfreddo, with Agenzia del Contemporaneo, of almost 200 meters, whose displays look out over the small Piazzetta Beccaria. The walls become curtains that recreate the atmosphere of a sublime Milanese residence in a kaleidoscopic surrounding. An opulence almost of times past though moderated by modern day changeability provided by the installations of the works by the great epoch-making artists Fluxus.

“We have created a space of timeless wonder. Free from mass-market conventions and logic. Majestic and bizarre in its own way. A game of beauty and of continual contamination with other arts, which looks at knowledge,” explains Cristiano Seganfreddo.


There are, in fact, continual references to the contemporary with a rotation of micro and macro installations, with artist videos of impressive scenic dimensions as well as outsize furnishings and drapes created with textiles manufactured by Bonotto. The perfumes will be sampled from special boules and personalized olfactory showcases. The space will also host a rich calendar of exhibitions and talks. There are four commercial areas, emphasized by changes of furnishings and curtains.

“A new concept is created in niche perfumery, where it is not the brand and packaging that dictate the choice,” explains Celso Fadelli, CEO of Intertrade Group, “as much as the sensibility and the quality of the offer and the play between well-known brands and discovery. All in extraordinary surroundings with a manic attention to the experience of the customer and the visitor.”


Not only a concept store but a space of fascination.

The new line-up of scents Diane Pernet Paris, after a full unveiling during the fashion week in the French capital, were taken to Antwerp last week for the 7th edition of ASVOFF, Pernet’s fashion film festival. Back in 2008 Diane created the ASVOFF, described as the first film festival in the context of fashion in film. This initiative grew turn into a success story and has already attracted names like Mike Figgis, Ellen Von Unwerth, Bruce Weber, Christopher Doyle, Bruce La Bruce, Adán Jodorowsky, David Lachapelle, Blancia Li, Jonathan Caouette, Park Chan-Wook, Sofia Sanchez & Mauro Mongiello and Tim Yip. This year’s Chairman of the Jury was the famous belgian designer Dries Van Noten. The film festival includes short films about fashion, style and cosmetics. There is also room for documentaries, installations and a serving Belgian talent, with films include Frederik Heyman, Michael Smits, Leonardo Van Dijl and Pierre Debusschere. All within the beautiful setting of the Baroque St. Augustus Church in the center of Antwerp were: To Be Honest, Wanted, In Pursuit of Magic and Shaded were the guest stars of the event. Thanks to the collaboration with Momu and Verso, the renowned finest shop in Antwerp, where the frangraces will be available for sale, all the visitors had the possibility to make their purchases during the projections and prize ceremony of the films.

AVERY Perfume Gallery
Ezdan Mall Gate No. 2, GF, Al Gharafa,
P.O. Box 3222, Doha, Qatar
Ph. +974 44997196

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Intertrade’s artistic project Unscent Love Magic Potions goes to Bucharest thanks to Madison Absolute Beauty, the refined shops dedicated to luxury perfumery. The quest for Love, the perfume of Love, the love for artistic perfumery, this is Unscent 2014 edition. After Pitti Fragranze and South African Fashion Week will be at Casa Presei “Casa Presei Libere” (The House of the Free Press), a fascinating Soviet’s style, that will host 3 days of scents discovery where to get captivated by the luxurious essences of Intertrade selection of brands present in the Madison Absolute Beauty shops in Bucharest. The selection includes: Acqua di Stresa and its Mediterrenean fragrances, Agonist and the sensations of Scandinavian atmospheres, the powerful notes of Boadicea the Victorious fragrances, the scents dedicated to the legendary Celtic Queen, vital saps and blood aromas for Blood Concept, the four souls of the global fashion icon Diane Pernet, the classical decadence of Venice in the notes of Re Profumo, inspirations and paths in life translated by Roads whose creator is Danielle Ryan, East meets West with the essences and nectars of soOud. An installation will display this unique olfactory adventure: LOVE MAGIC POTIONS, a perfume concept created by Celso Fadelli (Ceo of Intertrade) under the artistic direction of Cristiano Seganfreddo. Eight noses developed 8 unique, exclusive love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Potions that have nothing to do with existing perfumes or ranges already available and that will possibly become a capsule collection. Powerful sensations that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito.

13th-16th November at Casa Presei – Sector 1, București, Romania

Opening event 13 November from 7 pm until 23 pm
The exhibiton will be open for another 3 days
Friday, 14th November from 5 pm until 9 pm
Saturday, 15th November from 11 am until 5 pm
Sunday, 16th November from 11 am until 5 pm

Until the 19th of January a special set up will present the new Santa Eulalia Perfume Collection directly in the store. With the artwork of designer Mario Eskenasi created two unique spaces for men and women.

To give these Santa Eulalia Perfume Collection the welcome they deserve, Santa Eulalia created a painted latter architecture, adorned by the bohemian lamps donated by V BCN to illuminate the four fragrances created with Intertrade Group. A special occasion to savour the notes of: Albis, Citric, Marinis and Obscuro. A pure homage to the city of Barcelona and its unique atmospheres.

Thirteen prestigious leaders in art perfumery will be following Intertrade Group to the Village Bleu in Cannes, from Sunday 26th to Friday 31st October, for TFWA 2014, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times. The features brands will be: Acqua di Stresa, Agonist, Azagury, Boadicea The Victorious, Blood Concept, Diane Pernet Paris, Eight & Bob, L-Automobili Lamborghini, Re Profumo, Roads, Santa Eulalia, soOud, S-Perfume.

Intertrade Group will be present at Booth F3 – Village Bleu- Cannes

UNSCENT 2014 – LOVE MAGIC POTIONS, the olfactory art project which was a huge successful event at the international fragrance fair, Pitti Fragranze, in Florence in September, presents the one-off love potions as a multi-sensory voyage of seduction that becomes a brand new experience, says Celso Fadelli, CEO of Intertrade Group. A unique project involving eight of the greatest international noses committed to finding the ultimate scent of love will make its debut in South Africa at SA Fashion Week A/W 15 in October (15-18). Conceptualized jointly by Fadelli and business partner, Cristiano Seganfreddo, the current project explores the fragrance of love and follows the success of the company’s signature conceptual UNSCENT installations: the special olfactory glass boules where all emotions of perfume come alive when you smell them.
“Scent is the most important sense in memory creation and experience. Our sense of smell is unique and mysterious and is a fundamental aspect of love, life and desire. We are delighted to have the opportunity to bring this exhilarating interactive experience to South Africa for the first time though our association with South African Fashion Week,” Fadelli says. The installation will also introduce the new perfumery ideas from its top brands selection and the latest scents unveiled at Pitti Fragranze.

Intertrade Group has just presented the first fragrance collection created by Diane Pernet at Joyce Gallery in Paris. The famous digital diva and fashion icon has worked intensely with Celso Fadelli and all the masters perfumers of Intertrade looking for the perfect ingredients for each of the 4 fragrances. Four intense Eau de Parfum with different distinguishing sensations: the woody To Be Honest, the spicy Wanted, the citrusy In Pursuit of Magic, the fresh marine twist of Shaded. The event hosted by Joyce Gallery took place on Friday 26th in Paris, was a success. Journalists, fashion and art personalities all came to pay homage to this new project. The event included a special portrait exhibition curated by Cristiano Seganfreddo and an artistic display with special olfactory boules to savour the fragrances. Special guest: the new collection of jewelry designed by Mario Salvucci. The “lucky spiders” that adorne all the bottles are now a full collection of necklaces and brooches that will be exclusively sold and distributed by Intertrade Group.

Santa Eulalia, the historical fashion boutique and atelier from Barcelona has just launched its first eponymous fragrance collection with Intertrade Group during Pitti Fragranze 2014. Four fragrances representing four moods, four feelings, four contemplations of the world, four perfumed itineraries that pay homage to the Catalan capital using a distinctive choice of ingredients; four expressions of the soul, energy, and warmth of an extraordinary city. The fragrances are enclosed in a minimalist treasure box created by the graphic designer Mario Eskenazi, lover of typography and a master of modern design. Discover: Albis: fresh and breeze of the dawn, perfumed flowers paired with an unusual touch of valerian, combined with vanilla, sandalwood, orchid, jasmine, and delicate lilly of the valley; Marinis: the perfume of the Mediterranean. With accords of seawater, pink grape, mint, patchouli, bay leaf, cedar, and a touch of lemon; Citric: it has the aroma of fresh fruit with a touch of sweetness bestowed by the sunny Catalan climate, and a captivating delicate floral bouquet; Obscuro: the dark side of Barcelona with notes of incense, anise, and a distinctive touch imparted by saffron, it deepens with Peruvian balsam, traces of leather, and raw amber.

To celebrate the release of the tenth fragrance in the collection, AGONIST has created a unique and truly exceptional perfume that combines the depth of OUD with the light and crisp feeling of the Scandinavian north. Exotic touches of ylang ylang flowers, patchouli, and tonka beans are balanced with cypriol and a poetic white musk accord.
An ode to the intricate mystery of Nature- a pure essence, whose olfactory sensation is as striking as its caress is delicate on your skin.
“Our tenth fragrance is the fruit of our ambition to challenge traditional uses of raw materials with a singular artistic Nordic vision.”
This fragrance is the true manifesto of ten years of a unique approach and passionate contribution to the perfumer’s world. An homage to all AGONIST followers, conceived of especially for this occasion by the creative minds behind AGONIST.

In Western countries when women look at men and think “how cute, how charming, how irresistible”, so do women in the Middle East. They use the word “jadab”, a word with an intriguing sound, a word to whisper with discretion, a word that sum up all these qualities. An elegant seductor, a man that likes to be “felt” would certainly choose a fragrance with an animal instict on one side and a chic attitude on the other one. Rough and embracing ingredients, able to inebriate and captivate. Floral bouquets contrasts and quality raw materials that at first may not match, make Jadab become a portent effluvium, the one of a true charmer. A prince of Love, a character that comes from the stories of One Tousands and One Nights, a mondern gentleman, the man every woman desires.
Jadab is the latest creative result of a interesting observatory on men’s seduction seen through a eastern contemporary vision. A conquering attitude that express itself through a secret olfactory journey into feelings. A perfume that is much more than a love’s trick.

The Selection by Roads is a beautifully presented gift box that contains the entire Roads Fragrances collection. The ten perfumes are showcased in 4ml vials, within a luxurious hard case with a magnetic fastener. A booklet inside the case acts as a fragrance menu to allow someone to discover the collection by introducing them to the ingredients and inspirations behind each of the ten stories. Perfect for travelling and for matching a fragrance with your mood, style, or special occasion. A complete wardrobe of scents. The selection is composed of: Supernova: a gigantic burst of life, full of expectation and possibilities; Neon: fluorescent and alive. This fragrance bursts with fun and style. For the things that make us smile; White Noise: the static calm of white noise inspires a sense of stillness and reflection; This Weekend: inspired by the excitement in preparing for a moment. Everything can change in an instant; Clockwork: an ease of control. Elegance of precision, in movement, thought and application. A smooth player, seamless and subtle as clockwork; Lights: this fragrance represents the light in a sense of optimism and fun. Life full of colour and heightened senses ; Harmattan: the scent of the wind as it crosses the Sahara desert; Cloud9: a clean, calm scent. A feeling of floating happiness. Clean air, hot milk, comfort and lightness; Bitter End: inspired by the west of Ireland, a beautiful barren place of isolation.

Spanish Cedar is the first EDP in the Czech & Speake Fragrance House, it is inspired by the typical spanish summer atmosphere. It contains top note of Bergamot, midlle notes of Plum, Blackberry, Clove and Galbanum. With intense base notes of Cedar Wood, Sandal wood, Guaiacwood & Tar.
“My direction for creating Czech & Speake fragrances and products is an holistic approach – I am responsible for all aspects of the creative process. With my new fragrance the cedar is not from Spain but my inspiration is linked to Spain. Memories of holidaying as a young man in Menorca on the back of a Bultaco bike, riding into deserted sandy coves surrounded by the sun scorched pine and cedar trees that would produce an unforgettable resinous smell. This fragrance to me is the memory of these days and the version I have created is an exotic blend of woods, resin, smoky notes balanced with citrus and piquant notes.” Frank Sawkins founder of Czech & Speake.

The journey leading to the creation of the Diane Pernet Paris perfume collection has taken over two years and marks a new chapter for both partners. Triggered by a surreptitious encounter between Diane Pernet and Celso Fadelli, CEO of Intertrade Group, the collaboration has since blossomed into four distinctive fragrances thanks to a combination of passionate dedication and mutual intuition. The Intertrade team of master perfumers laboured intensely with Diane before finding the ultimate combination of ingredients to immortalise her sense of style in perfume. Each of the four one-of-a-kind scents in the collection captures an intimate aspect of Diane Pernet’s persona through vivid vignettes and narratives. The sleek design of the bottle is adorned by one of her iconic symbols: the spider, exclusively created for her by designer Mario Salvucci. Stay tuned for discovering: Wanted, To be honest, Shaded and In pursuit of Magic.

On the occasion of Pitti Fragranze 2014, friday 12th of September, Intertrade Group has opened in Florence the new Avery Perfume Gallery in Borgo Albizi 70r. Avery Perfume Gallery is a concept store, with welcoming, intimate and enticing atmosphere, where we can be drawn into the emotions unleashed by fragrances and visual images that might accompany them. Thanks to the special olfactory boules, specially designed for all the Avery concept stores, you can savour the various fragrances, allowing ourselves to be guided toward the ideal perfume. The second floor of the shop it will be a meeting place that will host cultural and artistic events linked to the world of fashion, music and design.
The old style furnishings remind of an apothecary, vintage furnishings and frecoes make it a true masterpiece of interior design. During the celebration of the opening important guests and spokespeople of the perfumery world have come to pay homage to a new way of discovering scents: creative directors from ACQUA DI STRESA (Giovanni Castelli and Andrea Patrucco), AGONIST (Christine and Niclas Lydeen),BLOOD CONCEPT (Giovanni Castelli and Antonio Zuddas), SANTA EULALIA (Luis Sans and Sandra Domínguez) and ROADS (Founder and Creative Director or ROADS).
The Avery Perfume Gallery shops are to be found in London at Avery Row, in New Orleans at Joseph Street, in Modena at via Selmi and at the recently opened shop in Corso Como 2, Milan. New Avery Perfume Gallery shops are soon to be opened nationally and internationally.

AVERY Perfume Gallery
Borgo degli Albizi 70/r
50122 Firenze, Italy
Ph. +39 055 2466733

12-14 September 2014-Alcatraz
After the success of Unscent 2013, Intertrade Group is taking its olfactory art project back to Florence with an entirely new concept, created by Cristiano Seganfreddo, produced exclusively for Pitti: love potions.
The power of perfume. But what is the aroma of love today, and does it have an aroma?
Eight noses have put on their magic hat to work on the creation of special, unique, exclusive magic love potions. The selection of international talents chosen by Celso Fadelli, CEO of Intertrade, include: Cécile Hua, Ralf Schwieger, Cyrill Rolland, Celine Ripert, Christian Vermorel, Alex Lee, Arturetto Landi and Vanina Muracciole. Powerful fragrances that mingle with the visual creations of 8 international illustrators: Alvvino, Matteo Cibic, Patricia Gimeno, Alessandro Gori, La Tigre, Elena Xausa, Anna Parini and Think Work Observe, each chosen by the art director Alessio Avventuroso, accompanied by a literary itinerary devised by the author Giuseppe Santonocito. An imaginary voyage which constantly meanders around that enigma that is love. Eight celebrated stories of Magic Love Potions, taken from literature of every time and latitude, will tell the stories of love and passion generated by aphrodisiacal alchemies: love elixirs, potions, philtres and cordials. Large printed canvasses, totems and freestanding installations will guide visitors inside the Alcatraz space where, thanks to olfactory boules, they can complete the olfactory and emotional experience with all the new ideas of Intertrade Group and the brands presented: Acqua di Stresa, Agonist, Annemarie Börlind, Azagury, Boadicea the Victorious, Bond n.9 e I LOVE NY, Blood Concept, Czech&Speake, Diane Pernet Paris, Eight&Bob, Ilâme, Jane Iredale, L – Automobili Lamborghini, Re Profumo, Roads, S-Perfume, soOud and the exclusive presentation of the frangrace conceived by Santa Eulalia.

Intertrade Group’s haut de gamme perfumery and its Unscent cosmetic-olfactory project meet the world of fashion accessories and jewellery at Scoop International Fashion Show in London. Scoop is more than just a boutique womenswear trade show – it is a platform for selected UK and international premium designers to meet with the most influential buyers. Showcasing more than 400 collections to represent the best high-end womenswear, footwear, accessories and lifestyle products. Scoop, from 13th to 15th of July at Saatchi Gallery, will also bring together works of art and exclusive exhibitions, and thus is the perfect location to discover Unscent: much more than an exhibition about perfumery but rather a true olfactory experience.

The indiscreet fascination of essences arrives at Pitti Uomo, the international fair dedicated to menswear, with a special selection of brands dedicated to a gentleman, poised between the seduction of the past and the olfactory codes and volumes of today. An inspirational selection curated by Avery – Perfume Gallery, the concept store of Intertrade Group. On parade at Pitti Uomo, at the attic level of the Central Pavilion the very best of fine perfumery, with a typical masculine twist: Agonist, Azagury, Blood Concept, Boadicea The Victorious, Bond n°9, Czech&Speake, Eight&Bob, Roads, Re Profumo, soOud and S-Perfume.

Annemarie Börlind is a pioneer of genuine, high-quality, cruelty-free natural cosmetics. Last week, Intertrade Group took a selected group of dealers and top clients in the middle of the Black Forest, where the company is based, to discover “Systeme Absolute” the new collection from Annemarie Börlind. A full range of anti-aging products for a more vibrant and youthful radiance. With the use of a special algae extract, embedded in 3-D matrix, that activates the production of collagen & elastin through sequential release of natural care ingredients the results are outstanding. Hyaluronic acid (present in all products) hydrates the skin intensively and improves its powers of regeneration – for more freshness and smoothness. Existing fine lines and wrinkles are effectively reduced. For people who love sustainable, natural glamor. Available for the next season.

Germany – 2014

Russia – 2013

Russia – 2013

Intertrade Group will take UNSCENT at ORGIN PASSION & BELIEFS at Fiera di Vicenza from 8th to 11th May. ORIGIN PASSION AND BELIEFS is organised by Fiera di Vicenza in partnership with Not Just A Label the online retailer dedicated to emerging talents.
ORIGIN PASSION & BELIEFS will bring together 100 of the most ground-breaking independent designers, to meet and engage with 100 of Italy’s most distinguished manufacturers and suppliers, an exclusive selection of international press, and key figures within the fashion industry. Intertrade Group is Origin’s Brand Ambassador sharing a common vision of enhancing Made in Italy, craftmanship and true creativity. The avant-garde brands distributed by Intertrade Group will meet with the world of fashion accessories for the very first time, to discover a new inspiring lifestyle experience.

Danielle Ryan is flying high with her new scents, and she definately has her grandfather’s nose for business. Entitled Roads, the collection includes ten perfume scents that were launched in Brown Thomas last week. The event took place in Dublin, the perfect location for a true Irish company. She said of the range of fragrances: ‘I think people should be playful about fragrance, depending on what type of mood they are in. You have to feel free to create that around you.’ Roads Fragrances are distributed by Intertrade Group that once more establish itself as a company of fine perfumery connoisseurs. The next event will be tomorrow, and will take place at Selfridges in London

Roads Fragrances takes the road to Selfridges. Celebrating the launch of Roads Fragrance in Selfridges, with an interactive art installation combining scent, film, imagery on a bespoke stage, challenging one’s attitudes and beliefs towards the definition of beauty. This two week installation coincides with the inception of the Selfridges Beauty Project, a six week celebration exploring not only the fun of beauty, but exploring the diversity in attitudes towards beauty. Danielle Ryan, the founder of Roads and member of the Ryan family, will be present 1st May, & 12th – 14th May to share her unique vision on the brand and on the ten special fragrances. Her company is an international lifestyle brand that includes not just a line of luxury fragrances, but also a publisher of books on art and design as well as a film and documentary entertainment division. Each eau de parfum takes its inspiration from places, people, memories, emotions, artistic and visual sensations. All the fragrances are manufactured with finest ingredients and finest quality raw materials. The fragrances explore new paths of research, leaving the door open to new forms of olfactory poetry. Many roads we take, many sides of ourselves we can discover. Perfumes included.

Germany – 2014

Germany – 2014

Italy – 2014

Italy – 2014

Spain – 2014

Italy – 2014

Italy – 2014

United Kingdom – 2014

Russia – 2013

New emotions coming from the North by Agonist.

An olfactory pyramid always ahead of its time: this is the golden thread in every Agonist creation. Unisex fragrances, products with 100% natural essences, inspired by the climate and culture of Northern Europe, in which design and purity come together, each characterized by the matching of unique essences, conceived in close collaboration with renowned perfumers. Solaris, is the new season’s fragrance inspired by the vibrant light of the midnight sun that is typical of the Nordic summers. Fresh and warm at the same time, thanks to the olfactory roundness of its notes, this fragrance encapsulates the same magic as those never-ending sunsets, that last even after midnight.

Boadicea the Victorious is proud to present a fragrance that sets new standards in luxury and opulence, emerge through its production process. Inspired by the 65th wedding anniversary of Queen Elizabeth II and Prince Philip, the new addition to the Boadicea The Victorious has a regal air. No gemstone can match the mysterious beauty of a blue sapphire – considered a symbol of harmony, loyalty, friendship and trust. They are qualities that are evocative of the legend of Queen Boadicea herself, and the new fragrance has been designed to resonate with those values. Presented in a stunning royal blue glass falcon, both the lid and signature Boadicea The Victorious pewter shield have been plated in gold, and each one has been adorned with a certified blue sapphire gemstone. But it is the fragrance itself which is most stunning. Top notes of lemon, orange and green accord provide an exhilarating welcome before rose, cardamom and Indian jasmine give the scent a luxurious overtone – underlined by a base of oud, patchouli and soft amber to maintain a sensuous quality of indulgent luxury.  An exclusive eau de parfum ready to blossom on our skin.

Much more than a perfume and literally a book in a bottle, written by a professional who is passionate about literature and fragrances, the writer Fulvio Fronzoni, who has chosen to give substance to his imagination by creating, in collaboration with Intertrade, an olfactory extension that starts from the page and ends up on the skin. The author, who became interested in haute de gamme perfumery in 2007, thanks to a meeting with Celso Fadelli, became fascinated by the narrative capacity that every essence possesses and has dedicated his first prose work Re Profumo to it. Out of the plot comes a collection of four prestigious fragrances created and developed together with famous international noses and inspired by the stories of a novel unique of its kind, set in a languid, decadent, simply irresistible Venice which is found in every essence. To complete the fully aesthetics experience a collection of refined ceramics has been created by Fulvio Fronzoni in collaboration with Ceramiche Rita Dal Prà. Griffons, teapots, glasses, globes decorated with gold 24k have been conceived to enhance the experience of the fragrances, in the future there will be also lamps and candle holders. The atmosphere of Re Profumo will be also a true expression of design. Dressing your home with style.

This season the pop and urban-spirited fragrances from S-Perfume took a new experimental direction with Intertrade Creative Team to restyle its identity and aesthetics. A minimal visual code in which the palette of colors goes side by side with the choice of the main essence in each fragrance, whose olfactory sensation is as striking as the decisive though discreet watercolor packaging. The lettering is carved on all sides of every bottle like an elegant screen print, a feature that helps to leave admirers with the reminder of a perfume rich in content and stylish visual emotions. Echoes from the Japanese culture and style of S-Perfume’s founder, the artist and sculptor Nobi Shioya also known as Sacre Nobi, is part of the special ingredients of each fragrance, concocted by a top perfumer in the world. Obsession with sex, the quest for love, the passion for nature and arts, as well as inspirations that come from the ancient legend of a Japanese queen or from one of the most iconic cities of the past. Discover: S-ex, 100%Love, Musk S, 1499, Himiko and Kamakura. Sensual, mystical, spiritual.

For Albert Fouquet, the creator of Eight&Bob, Antibes was heaven. In this charming village on the French Riviera, Albert enjoyed long holidays during the 1930s in the company of the elite of European aristocracy – holidays that extended from spring until the last days of summer.  A few years later the French Riviera was also the place where happened the special encounter between Albert and John Kennedy and that lead to the future legend of the brand. The perfume is the embodiment of unforgettable mornings that were spent sailing in the Grande Bleue, golden sunsets were enjoyed from the gardens of the Eden Roc hotel, and balmy evenings were enlivened with exclusive celebrations and charming parties.

Albert dreamt about these summers during the cold Parisian winters. Like any artist who strives for perfection, he spent many weeks delicately crafting a fragrance that captured the essence of his memories of those summer days. The result was CAP D’ANTIBES. A fragrance that was made for the exclusive enjoyment of its creator and became a favourite in his private collection and a special unwritten story of his memories. Extremely enveloping, sophisticated fragrance. Captivating woody fourgere aroma. Cap d’Antibes is addictive and has natural top notes such as mint, violet leaves and birch that have been strengthened by vibrant spices like cinnamon, the sensuality of the moss and aromatic, green notes at the heart. The elegance of wood introduces the base notes: the warm presence of the cedar along with the incense and vanilla contribute to serenity, the typical sensation of someone feeling on holiday.

Diane Pernet, the American journalist and blogger, has been the sensational special guest of this edition of Unscent. She presented a soft launch of the three perfumes she has created with Intertrade as well as a special preview of new short films from the ASVOFF festival dedicated to independent cinema, of which she is the founder and curator. One year ago, Madame Pernet met Celso Fadelli that proposed that she develop her own perfume collection. Diane was enthusiastic about it and they started working together with the Intertrade Team of master perfumers for several months, before finding the perfect combination of ingredients for each fragrance. A journey into sensations, atmospheres and Diane’s memories made this encounter of two true creative minds a new chapter in the history of perfumes.

To be honest captures the experience of stumbling upon an ancient church while walking trough the woods. There are notes of myrrh, black pepper, cedar wood, patchouli, vetyver, leather and amber. Desired instead is the pure reminiscent of an oriental garden as the mist rolls in. There are notes of clove, juniper, and nutmeg with a little musk accord in the air. Sensual, energetic and narcotic at the same time. In Pursuit of Magic, the third catching fragrance, creates a feeling as if you’ve entered a familiar yet parallel world with notes of refreshing citrus air that simultaneously invigorates and purifies you. Tart, clean, intense, restored and protected. A forth fragrance has yet to be developed as well as the package and the look and feel of all the perfumes. The official debut launch is due to be in September.

Perfume interpreted as a natural evolution of body fluids and a declaration of identity has stimulated the unprecedented creative intuition from which the BLOOD CONCEPT fragrances are created. An expression of the personality of those who wear it, combined with the metallic aftertaste of the densest element in our body: blood. The unmistakable spirit of research in Blood Concept is achieved this year in the exploration of new vital saps present in the world of Mother Nature. The new fragrances are named XL(xylem) and PH (Phloem). Xylem, wood sap, carries nourishment from deep in the ground up to the leaves, with an ascendant movement that is rendered in the perfume by an upturned pyramid in which the deep woody notes are mixed immediately with the citrus coup de fouet that expresses the energy of photosynthesis. A persistent chord of ozone symbolizes the air, the sky, the arrival point of the xylem sap. Phloem instead is the sap of nourishment, the true source of life.
Full of sucrose, minerals, amino acids and hormones, it is the very symbol of energy.
The fragrance that it represents interprets this function with a complex construction in which the breath of spicy and citrus notes mingle with wood and balsam.
A special finish is left by White Oud, with its mystical note, that closes the circle which began with Rum, Lemon Peel and Black Peppercorns. A special video presented during Unscent unveiled the concept of the two fragrances: a boy and girl, holding each other firmly by the hand, are escaping from a deserted city, from a lifeless world, looking for the source of life, seeking the contact with the nature, the essence of happyness and well-being. Escape is the short movie featuring Angelo di Genio, the television and theatre actor, and Tannaz Bonakdar, the Milan fashion icon of Iranian origin. Discover it at www.bloodconcept.com

Ilham is the new fragrance by soOud: in Arabic it is the sound of the word whose corresponding meaning is “Inspiration”. A complex and intense olfactory pyramid, notable for such precious and unusual ingredients as saffron, grey amber, tree musk, the Indian spice Nagarmotha or the Malaysian essential oil Gujum. In soOud, the sensuality of oriental fragrances, profound, intriguing and passionate, typical of the Arab world, encounter a soul refined in its western manifacturing. Two precious raw materials conceal rare essences dedicated to the exploration of the senses, divided into two lines: Nektar, true high-concentration, rich, precious extracts, and Eau Fine, intense and delicate on the skin. The names chosen are the phonetic translation of Arab words: on every package you can discover their meaning in English and French. Every fragrance extols inner beauty: the bottles almost entirely lacquered – except for the central part where a strip of transparent glass appears – to remind us of the niqab veil, which leaves a glimpse only of the eyes of the person who wears it. The stopper with its half cut recalls the sloping lines of modern buildings in the Middle East, completing a masterful blend of traditions and contemporaneity.

An event to discover the olfactory and visual images of the most refined niche brands. All of this is UNSCENT, devised and developed by Celso Fadelli and Cristiano Seganfreddo that on February 21th, in the setting of Excelsior multistore in Milan, welcomed international guests, such as Diane Pernet and Jacques Azagury, perfume addicts and curious ones, to celebrate together the art of perfumery. People could savor the fragrances by way of special glass boules which contain the various perfumes.  This was a journey into perfumery that aims to unveil the fragrances through the fifth sense only, without concentrating on the vision of them. That’s the reason of calling it un-scent. Denying to establish something that is undefined,  enclosing emotions in a bottle, never stopping on the way to experimentation. This is what made Unscent successful once again. The exhibition will remain open until the end of April.

In the setting of the Excelsior luxury multi-store in Milan, four days dedicated to niche perfumery. From 20 to 23 March, an aesthetic journey around the store will be devoted to the discovery of essences: olfactory sensations, colours, fashion, food, art and technology become an integral part of a lifestyle experience. All of this is UNSCENT, devised and developed by Celso Fadelli and Cristiano Seganfreddo. Discovering what we don’t see is the concept of an event that presents to the public, and enables it to learn more about, the international creators and brands in the haut de gamme perfumery sector. The itinerary around the store is guided by art installations where every single brand creates an olfactory and visual image. Tableaux vivants subdivided by trends and totems portraying the creative concepts will help in fascinating the public, thanks also to the possibility of savouring iconic fragrances of each maison for the very first time, by way of special glass boules containing the various perfumes, arranged on each totem. The installation begins on the ground floor and continues on other floors, each featuring visual compositions in which the perfumes become accessories in just the same way as a handbag or a pair of shoes, transformed into entirely new aspects of every male and female look. This season there’s the world debut launch of S-Perfume by the artist Nobi Shioya, a pop collection of six fragrances, L-Automobili Lamborghini, the perfume concept of the Supercar, in a limited edition of 999 pieces, the romantic Re Profumo, dedicated to the decadence of Venice, with a book by its creator Fulvio Fronzoni, as well as the complete collection of Roads, the luxury brand by Danielle Ryan. New fragrances also for Agonist, an avant-garde brand of world perfumery, with Solaris and for Acqua di Stresa and Blood Concept; the unveiling of the second perfume of the legendary brand Eight&Bob, the new lines of Azagury, as well as the premiere of Ilame, new, revolutionary Italian Skin-care. New fragrances also from Boadicea the Victorious with Blue Sapphire  and its luxurious pack and Sooud which presents Ilham, a new fragrance destination that blends East and West. Diane Pernet, the American journalist and blogger, is the sensational special guest who will be making the debut launch of the new perfume’s collection that takes her name and a special preview of new short films from the ASVOFF festival dedicated to independent cinema, of which she is the founder and curator.

The Fondazione Bonotto, world centre of Fluxus and Experimental Poetry, as well as a leading textile company, will be presenting a special exhibition on Joseph Beuys, visionary artist and leading twentieth century figure. Unscent is an innovative and unusual way of attracting the public to a place that is not a museum and much more than an event. It’s a true entirely new journey in which olfactory emotion guides every sense.

From Lake Maggiore with love.

A declaration of love celebrates the colours and the light of one of the iconic places of the Dolce Vita of yesteryear and today. This is the essence of Acqua di Stresa, the perfume of Lake Maggiore, that presents two new emotional frangrances evoking all the dreamy atmospheres of a typical Italian landscape during summer. Virens in Latin means verdant, but also means strong, energetic. Aqua Virens is the sun reflecting on the water, the arabesque of a motor boat speeding over the lake. Playful notes of fruit, flowers and wood, illuminated by the sweetness and bitterness of Rhubarb and by the green accents of Vetiver. Aqua Obscura is, on the other hand, a real perfume of the atmosphere, which transfigures a great classic like Lavender, using fruity notes and a sumptuous amber and vanilla finale. It recalls the glow of fireflies on June nights and the moon that rises, silent and white, reflecting in the dark waters of the lake.

The new way of contemporary lifestyle. A project that brings together art, culture and original fragrances. From 13 to 15 September 2013, Celso Fadelli, as worldwide preview and at the same time at Unscent at Pitti Fragranze, presents ROADS, a new brand with high creative content, devised by Danielle Ryan, daughter of the founders of the airline Ryanair, who has always been a lover of art and already for some time involved in various international art projects. ROADS is a project consisting of many roads and new possibilities. To follow. To open up. To invent. A great cultural project that brings together different worlds in one open and accessible platform. We survey latitudes and longitudes with new eyes, taking us to imaginary places that are unfamiliar, moments from distant times, future tensions, technology and nature. A masterly dose of culture, with unexpected materials and entirely new combinations, to create unique fragrances with which to travel the roads of the world. ROADS becomes the metaphor for all the choices that we have to make each day and the decisions that turn our lives into a personal journey. Danielle Ryan encourages individual decisions by creating a brand which, far from everyday consumerism, represents the people who we are. Whether it’s the subject of a book, the plot of a film, or the inspiration for a fragrance. And she does it in the same way in which an artist works, who makes art from life. ROADS is an art of life, art in life.

Jacques Azagury is one of the most illustrious couturiers of the twenty-first century, who designs women’s evening dresses adored by some of the most glamorous women in the world including Helen Mirren, Kelly Rowland and Naomi Watts, for whom he has created the costumes for the biopic on the life of Lady D. Azagury was not only Diana’s favourite stylist and her friend, but the one who helped to transform the princess into a global fashion icon, thanks to the elegance of his sartorial masterpieces, synonymous with sophisticated elegance. In 2013 he launched his perfume collection, an explosion of creativity bottled into six flacons of pure transparent crystal with coloured perspex rings that accompany the colours and names chosen by the stylist: Black, Yellow, White, Wenge, Green and Pink. A palette of colour inspired by the designer’s passion for travel and an olfactory composition made special by the use of rare raw materials such as Himalayan Mogra. Jacques comes back to Unscent 2014 to present his unique perfume collection to a worldwide international public of buyers, retailers, journalists and style connoisseurs.

“At sea you can find everything, according to the spirit that guides your search.”

Joseph Conrad
UNSCENT and Roads: Intertrade Group invents a new way of communicating contemporary art perfumery
The closure of the eleventh Pitti Fragranze (13-15 September 2013) also marks the closure of the Unscent at Pitti Fragranze experience, brought to Florence after its first appearance in Milan.
The project devised by Celso Fadelli, with the artistic direction of Cristiano Seganfreddo, has succeeded in creating a thrilling new concept inside the Stazione Leopolda. A marine backdrop populated with large medusas, where the dense sculptural light has given a liquidity and depth to the visions of the best talents in international perfumery.

The Unscent vision was accompanied by the world preview of Roads, a new lifestyle brand created by Danielle Ryan. The combination of a surprising installation, which brought a real lorry in among the columns of Stazione Leopolda, and the extremely interesting personality of the brand’s founder, aroused great excitement and a growing interest among the international press and buyers, as well as beginning to spread the message of Roads throughout the world.

Among the important brand names in the Intertrade Group portfolio present at the event, many new products caught the interest of the professionals and enthusiasts in essence couture.

ACQUA DI STRESA emanated the aroma of Lake Maggiore with its new Camellia oil soaps whose delicacy is conserved inside dècor cases designed by Andrea Tarella.

The intensity of the colour blue is exalted in the Kosta Boda glass for Dark Saphir, by AGONIST, bold olfactory métissage between Middle-East and West.

A brand new Coven by ANDREA MAACK tells of an enchanted wood inhabited by witches who play with the magic of perfume.

ANNEMARIE BÖRLIND presented Aquanatur Eye Pads, the System Absolute anti-aging line and SEIDE Natural Hair Care, a cascade of splendour for more demanding hair.

Among the most eagerly awaited news AZAGURY LONDON, an all-colour collection of essences created by the London stylist Jacques Azagury: Black, Yellow, White, Wenge, Green, Pink the six olfactory pigments presented.

BLOOD CONCEPT brought to Fragranze their new Black Series of four essences dedicated to identity: animal, vegetable, nomad and mineral.

From BOADICEA THE VICTORIOUS comes Gold Collection, ten fragrances in mother-of-pearl flacons with gilt metal insert.

BOND No.9 interpreted the event with all its verve and the Perfumista Avenue, the essence which marks its tenth year with a name inspired by an imaginary district, common denominator of the best of NYC.

1996 by BYREDO is a perfumed snapshot, an essence developed conceptually from the photograph of a young woman taken by Inez van Lamsweerde and Vinoodh Matadin that year.

The EIGHT&BOB collection has expanded and now includes an After Shave, a deodorant, a Travel Case Box with vaporizer holder and two refills, a refill case and a Vegetable Wax Candle, to light up the refined atmosphere of the Kennedy house.

The queen of mineral make-up JANE IREDALE presented the Mineral Cosmetic PureMoist™ lipstick collection and the Holiday Collection 2013.

The fascination of black kohl and intense female presence with soOud Fatena, the new dense parfum nektar of oriental allure.

The media and public response to this new event confirms the success of Intertrade Group’s choice to experience and communicate the world of art perfumery in a new and unconventional way, in a context that is harmonious and at the same time unprecedented.

UNSCENT presents the new international olfactory scene with artistic installations and special project rooms, in the historic and fascinating Palazzo Morando, in the heart of Milan.
Fifteen olfactory rooms of Art Perfumery that will create a path in the palace through scent, art and fashion.
Acqua di Stresa / Agonist / Boadicea the Victorious / Bond n.9 / Blood Concept / Byredo / Czech&Speake / Eight&Bob / The Hype Noses / I Love NY / Andrea Maack Parfums / Nasomatto / S4P / Six Scents / SoOud

Sunday 24th March marked the end of the first edition of UNSCENT: Fragments of the emerging olfactory scene, an innovative art perfumery project-event that brought a new emotional concept, devised by Celso Fadelli, to the splendid surroundings of Milan’s Palazzo Morando and aroused interest among press and buyers from throughout the world. The first edition closed on a very positive note, both in terms of press interest as well as attendance figures. There were more than 500 visitors to this first edition, indicating the vitality of a sector that recorded a constantly increasing turnover, in complete contrast to the traditional perfumery sector.

Among the celebrity guests taking part in the event were Diane Pernet, who created a Video Olfactory Room where visitors could experience a sensory vision linked to an artistic fashion film construction, Tim Blanks, one of the leading fashion journalists and editor-at-large of Style.com, and also Danielle Ryan. All visitors – journalists and buyers – expressed enthusiasm for the innovative exhibition format of UNSCENT, which accompanied visitors on a multi-sensory art tour, widening their perceptive perceptions of perfume to other disciplines, expanding its artistic and qualitative value and its image. This exhibition method, developed by Celso Fadelli under the artistic direction of Cristiano Seganfreddo, enabled each of the perfume collections to showcase their own image and artistic value – a perfect blend of art and sensory communication with influences connecting fashion to perfume that is now being sought for exportation to other cities.
This is what Celso Fadelli had to say: “We are pleased and extremely satisfied with the response to our experiential vision. UNSCENT responds to the needs of a market which must rediscover artistic, cultural and true values in content and communication in order to revive. With Cristiano we have put together a multitude of inspirations and an extraordinary, motivated and enthusiastic team, many of whom are very young. In just a few weeks, we have managed to create a unique event that brings together art, olfaction and fashion – an example of the Italian miracle. I want to thank everyone who has been with us on this wonderful journey, without any one of whom our project would not have been possible.”

Ten prestigious leaders in art perfumery will be following Intertrade Europe to the Red Village in Cannes, from Sunday 20th to Friday 25th October, for TFWA 2013, the key event dedicated to retail travel, a strategic observatory for recognizing new trends and obtaining an overall view of the international market. It is an important showcase for top-range perfumery, onto which the market points a distinguished spotlight that focuses on issues of quality, uniqueness, refinement, art and culture, all crucial factors of increasing importance for redefining the concept of luxury and making it ever more consistent with the tendencies of these present times.

London, 21st – 23rd July 2013
Scoop is a boutique womenswear tradeshow, showcasing emerging and established directional fashion designers across two iconic London venues: Saatchi Gallery and Phillips Gallery. Intertrade Europe showcased their UK brand portfolio: Acqua di Stresa, Agonist, Andrea Maack, Boadicea The Victorious, Couto, Eight & Bob, Hype Noses, Nasomatto, S4P, Six Scents, SoOud.

AVERY Perfume Gallery
27 Avery Row
W1K 4AY London
Ph. +44 (0)20 7629 1892

Some days… are more “beautiful” than others: one of these was 23 April, date of the last Jane Iredale Skin Care Makeup Convention at the Grand Hotel Majestic in Bologna.

The proceedings were introduced by Celso Fadelli, C.E.O. of Intertrade Europe, followed by the perfumer Fulvio Fronzoni who prepared the way for the real protagonist of the day: Jane Iredale! She told us her story and we were able to learn more about her with a deluge of interesting questions and curiosities.

And in the afternoon, on with the Make Up Show, the sensational live demonstration of how Jane Iredale mineral make up is able to be a sublime combination of beauty, skin health and fashion trend. Thanks Jane, and see you soon again in Italy!

Intertrade Europe at Tranoi with Blood Concept; the event took place at Paris from March 1 to 3.

Four times a year, during Paris Fashion Week, Tranoï takes place in its prestigious locations and puts creativity and business together.

More than a commercial gathering, Tranoï – which literally means “between us” – is an artistic platform with a stern selection of more than 1000 premium designers from all over the world, created for them to meet the most influential fashion ambassadors. This selection makes our show what it is: a valuable source of truly different, international creativity, high-quality and outstanding talent.

Tranoï is more than tradeshows. It also includes artistic installations, designers exhibitions, catwalk shows, fashion parties and all sorts of events which arouse the dreams and desires inherent to fashion.

Intertrade Group UK at London’s leading boutique trade show: Scoop International.
Held in the prestigious Saatchi Gallery in London, Scoop is a wonderful fit for our art perfume brands.
The February event took place from the 10 – 12th and the following brands were showcased: Andrea Maack, Agonist, Blood Concept, Boadicea the Victorious, Couto, Eight + Bob, Hype Noses, Koju, Nasomatto. Both Acqua di Stresa andS4P were presented for the first time in the UK as were the newest additions: Andrea Maack’s Coal and Red +MA by Blood Concept.

Intertrade Group at Elements Showcase, the definitive marketplace for established and emerging visionaries in the world of beauty and fragrance design. Elements is the most innovative curated fragrance tradeshow in the industry, linking the best in fragrance and apothecary with top tier press and buyers from boutiques, major retailers and key independent storefronts. The aesthetic of Elements Showcase is unlike any other tradeshow, featuring a beautiful open floor plan, special projects, and intriguing art installations at an incredible location in the heart of New York City.

INTERTRADE GROUP AT ELEMENTS IN NEW YORK

Intertrade Group is pleased to announce its participation in the third Elements Showcase, the event presenting a wide panorama in Art Perfumery, at Skylight West in New York City on January 30 – 31, 2012.
 Established as featuring the world’s best brands in the art of fragrance design, Elements has been heralded by fragrance insiders as the Fragrance Trade Show of America.

Host to the event, Celso Fadelli, perfume curator and Intertrade Europe Group CEO who will feature in “Artistic process and Collaboration” forum, including Chandler Burr and Rodrigo Flores-Roux among other panelists, and will present the important news from Andrea Maack Parfums and Six Scents.

Iceland-based visual artist and perfumer Andrea Maack, represented by Intertrade Europe, brings her collection of fragrances to the United States for the first time. In addition to the debut of  her first five Maack fragrances – Sharp, Smart, Dark, Silk, and Craft – the artist will present an art installation appointed  right for this occasion, and she will be available to discuss her visual and olfactory creations.

In addition to the prestigious 13 brands portfolio, the new collaboration between Six Scents and Intertrade Europe Group now extended to the US market will be presented to the American audience. Born from a unique vision of the world, Six Scents is goal is to create a new way for people to engage with fragrance through “creativity with a conscience.” Every year, Six Scents releases six fragrances that were created in partnership by six artists from around the world in collaboration with six renowned perfumers in order to raise awareness and create funding for a  deserving charity. For latest theme – from innocence to experience – six artists were invited to help translate memories of identity-forming experiences into perfumes. The final result of this project are six fragrances so appreciated to be awarded with the prestigious FiFi Award Fragrance of the Year – Indie Brand.

Intertrade Group will be participating this February (12 – 14th) at “Scoop International”, London’s newest International Exhibition, a wonderful fusion of fashion, accessories, art and of course fragrance. 
After last year’s successful presentation, this year we will be showcasing our complete UK portfolio which includes some of the most prestigious art perfumery brands: Andrée Putman, Blood Concept, Nasomatto, Nez à Nez, Profumi del Forte, Six Scents and The Hype Noses.
 We are excited to announce that we will be presenting for the first time new brands which will be launched into the UK market this year. Among them: Agonist, Andrea Maack Parfums and SoOud with “Le Nomade”. Agonist is a collection of six unisex fragrances, produced with 100% natural essences. The fragrances are inspired by the nordic climate and culture and are presented in exclusive artistic handmade glass bottles developed with Åsa Jungnelius of the multi-award-winning Kosta Boda. Agonist today represents the art fragrance expression of timeless beauty, created in tandem by renowned noses of haut perfumery in a formulation with rarest natural essences. 

The fragrances of Andrea Maack Parfums are the olfactory interpretation of an artistic and creative process. The maison was founded by the Icelandic artist Andrea Maack who has always had a special relationship with fashion. Her work incorporates elements of both graphic art and fashion design, using pencil and mixed media drawings. Inverting and questioning accepted rules and roles, Maack continually crisscrosses the border between art and consumerism using the inspiration of her exhibition pieces to create commercial but highly unconventional collections. The eau de parfums are five distinctive fragrances originally created for museum exhibitions, made out of the highest quality raw materials.

 A new chapter of success opens, with the introduction to the UK portfolio, for Boadicea the Victorious. These famous unisex perfumes, created through the inspiration of Michael Boadi, guru of art perfumery, are among the best-loved, and highly sought after by members of the international jet set such as Michelle Obama and Kate Moss. Setting off a buying rush and interminable waiting lists right from the launch, these refined perfumes are contained in exclusive bottles with pewter applications engraved with Celtic decor which led this fragrance collection to being awarded the New Design Award in Wallpaper Magazine.

 Perfume meets Jewelry, with le Nomade, Purse spray. SoOud offers an object the colour of Gold Champagne set with a real diamond or sapphire. The vaporiser is called Le Nomade and seems to have come out of a piece of a lost astrolabe. Le Nomade is an unusual, sophisticated and sensual piece of jewelry, its lines follow an entirely new technique. A format for travelling, for the night and its stars.

 Scoop is a boutique tradeshow, showcasing emerging and established directional fashion designers. The exhibition brings together more than 150 international apparel, footwear and accessories labels in London’s iconic Saatchi Gallery.

A great success was tributed to the new lines presented by Intertrade Group during the Esxence – The scent of exellence, the international event on art perfumery. 
Participants had a preview of 2 new fragrance collections, S4P and Eight&Bob, and of the home fragrances of Koju1575.
 A lot of new presentations also for the brands already supported to success by Intertrade Group: the spray line from Agonist, Coal by Andrea Maack Parfums, the lines Aquanature and Naturoyale Biolifting by Annemarie Börlind, +Ma by Blood Concept, Glorious, Nemer and Almas from Boadicea the Victorious, Central Park West by Bond No.9, for Fathers, for Mothers, for Earth Day and for Marriage Equality from I Love NY by Bond No.9, Vetiver Vert by Czech&Speake, Feeling Alive by Jane Iredale, La Pamplemousse by Miller Harris, the line Colonia del Forte by Profumi del Forte and Six Scents Characters.

Intertrade Group will took part in Scoop International Fashion Show that was held from 8 to 10 July 2012 at the Saatchi Gallery at Duke of York’s Headquarters in King’s Road, London.
 At this event several new brands in Intertrade Group’s portfolio have been presented for the first time in the UK market, together with the great successes that have captivated audiences during the past editions of Scoop.

Intertrade Group participates in the summer edition 2012 of Elements Showcase, one of the most important international events dedicated to the art of perfume. On August in 20 and 21 in New York the fragrances of Agonist, Andrea Maack Parfums, Blood Concept, Boadicea The Victorious, Eight & Bob, Nasomatto, Nez à Nez, Six Scents, soOud and The Hype Noses are presented on booths 1-37. 
Elements is a curated fragrance and design show which produces multifaceted industry events unlike any other in the world. It is the premier U.S. meeting ground for industry leaders, buyers and brands – both emerging and established. Elements works with a talented roster of collaborators to create educational content and art installations, in addition to producing all show with top of the line production design. Elements aims to create the most innovative experiences available to the fragrance marketplace.

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A great success was tributed to the new fragrances presented by Intertrade Group during Pitti Immagine Fragranze 10, the international event on art perfumery.
 Participants had a preview of the new fragrance collection of Acqua di Stresa, the brand insppired by the charm and the elegance of the italian Lago Maggiore and RED+MA the new fragrance, signed with nose Antoine Lie, from Antonio Zuddas and Giovanni Castelli, the disruptive creative duo behind Blood Concept. 
A lot of new presentations also for the brands already supported to success by Intertrade Europe: the spray line from Agonist, Coal by Andrea Maack Parfums, Manhattan and New York Musk by Bond No.9, for Fathers and for Marriage Equality from I Love New York by Bond No.9, the Simply Magical collection and the sparkling Glow Time line by Jane Iredale, La Fumée Arabie by Miller Harris and Six Scents Characters.

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When Art speaks Essences
Esxence The Scent of Excellence, the event dedicated to Artistic Perfumery taking place at Palazzo della Permanente in Milan from 31st March to 3rd April 2011, targets the heart of whoever loves perfumes and of the most qualified sector experts worldwide. An event you cannot miss because prestigious partners are going to be there and several collateral events shall be organized during the four days to attract a higher and higher number of visitors. But, specifically, let’s not forget the key role which Esxence plays in the international panorama of the sector at business level, allowing all brand owners and export managers from all over the world to come and work together in order to build an international distribution network for their creations to be offered at the same quality level throughout all the markets based on common shared principles and criteria.
 
 
Intertrade Group at the third year of Esxence
A new season of successes for Intertrade Europe, the Italian group leader in the artistic perfumery sector which, for the third consecutive year, has chosen Esxence – The Scent of Excellence, as the platform for launching its latest products. Beginning with the fragrances produced by the most important international artistic perfumery houses.

New Orleans, the city that lives life to the fullest, a spirited city that carries beauty, joy and celebration. A soulful, magical city. Here, where jazz was born, a new intriguing dialogue of tones and notes is going to be set free in the air. After London, New York and Modena-Italy, New Orleans is the city that will host the new Avery Fine Perfumery project, the first in the US to experience this new way of approaching scents to its fullest. “We want our visitors not only to be attracted by the beauty and the originality of the packaging” explains Celso Fadelli, perfume curator, CEO of Intertrade Group and concept designer of the olfactory boutique “but to develop an intimate and authentic sensory approach with our scents in a welcoming atmosphere rather like a boudoir in bygone times.” 
Located just across the road from the Contemporary Art Center, at no. 527 St Joseph Street, the shop invites the visitor through a wealth of objects and architectural elements that carry stories and memories, to discover the whole range of brands selected and launched worldwide by Intertrade Group: from Agonist to Blood Concept, to Boadicea the Victorious, Carthusia, Esteban, Nasomatto, Nez à Nez, Profumi del Forte, soOud, The Hype Noses, etc.
 The layout of this space is signed by the eclectic international designer Lilian Drissen who brought in a New Orleans mood the distinctive Avery metaphoric elements she designed for the British and the Italian shops: the little dressing tables, the mirrors, the sinks, the curtains, the hanging garden. 
A truly innovative experience that is going to be bookmarked as the secret address not to be missed.