News / ROADS AT SELFRIDGES

From the 30th of April until the 13th of May Roads will be showcasing at Selfridges-Oxford Street in London as part of the Work it! project. Work It! offers an edited and thought-provoking look into how the way we work is changing whilst suggesting some possible next steps. Founded in 2013, Roads’ creative concept encompasses film production, book publishing, and a collection of 10 luxury fragrances distributed by Intertrade Group. Roads has an in-store installation showcasing Roads Fragrances and allowing customers to explore the collection of 10 fragrances.
Roads is a school of thought, a creative curation of sensory experiences meant to enhance and deepen cultural and intellectual understanding through the concept of storytelling. Danielle Ryan’s quest, as Ceo and Creative Director, was to invent a brand that was not limited by its own definition, but instead could follow customers’ desires, bringing together art, ideas, people, places, and fragrances. Selfridges has taken note of this young company, identifying Roads as a notable example of a true multi-channel business success story. Intertrade Group is proud to support and to be part of this important initiative.