THINKBACK celebrates the importance of writing by hand, a custom which is less prevalent in today’s age.
Each product shows the appreciation for tradition through the quality of Italian craftmanship while nurturing a deep respect for nature, using only recycled and ecologically sound materials.
The fine finishing touches, the attention to detail and the tactility of these timeless pieces connect you to Thinkback and the beauty of writing.

The concept and brand name have been developed by Ingrid Fadelli who emphasises the importance of simple things with dedication and enthusiasm «ThINK back to the days in which a note was a great gift, the strength of a poem born from a naked sheet of paper and a pen».

It all happened on a summer night in 1937. Albert Fouquet, a Parisian aristocrat and eccentric nose, met the young John Fitzgerald Kennedy one summer on the Côte d’Azur. During a conversation, JFK asked Albert the name of the perfume he was wearing. And having received a bottle as a gift, John fell in love with it. On his return to America he wrote to Albert asking him for “eight samples and, if your production allows, another one for Bob”. With the help of Philippe, his faithful butler, he found some bottles in a pharmacy; before sending them off, he labelled them Eight & Bob. Within a short time the whole Hollywood jet-set chose Eight & Bob as their elite fragrance, including Cary Grant and James Stewart. During the second World War and after the death of Albert, Philippe hid the bottles in order to protect them, inside books he had cut by hand; this original idea is used once again in the unmistakable distinctive packaging. A discovery made possible by Celso Fadelli, who is responsible for the re-launch of the perfume after years of oblivion during which the secret of the composition seemed lost.

An accomplished painter, sculptor, interior decorator and printer of books, Piero Fornasetti was a visionary whose work transformed the decorative arts scene of the 20th century. Revered for his masterful application of two-dimensional art to three-dimensional form, he adapted his graphic illustrations to furniture, interiors, theatre sets, fashion, magazine covers and books, always deploying humour and poetry in the way he wrapped his artwork about the objects and spaces. When Piero passed away in 1988 his works numbered over 11.000. His son, Barnaba, took up the reins, ordered the archives and has successfully perpetuated his father’s vision into the 21st century. He has established new collaborations and licences, adding rugs, fashion, furniture and wallpaper to the portfolio. And recently, for the first time in the company’s history, a home fragrance collection – Fornasetti Profumi. The scented candles are presented in exquisite ceramics dressed in all the famous Fornasetti motifs.

Much more than a perfume and literally a book in a bottle, written by a professional who is passionate about literature and fragrances. RE PROFUMO is yet another example of Celso Fadelli’s expertise as art fragrance creator. President and Fragrance Curator; Celso Fadelli found the perfect alchemy for the successful transformation of this editorial project into a perfume collection, an olfactory extension that starts from the page and ends up on the skin. The fantasy romance “Re Profumo – La ricchezza è saper sognare” by Fulvio Fronzoni, spurred the olfactory development of a perfume collection inspired by the characters of the book. With the guidance of Celso Fadelli and the Creative Team of Intertrade Group, a collection of five prestigious fragrances have come to life. The fragrances are created by famous international noses who have been inspired by the stories of this unique novel set in a languid, decadent, simply irresistible Venice. All of which is communicated in every essence: Alèxandros, Adone, Ekstasis, Sogno d’amore and Superuomo. The newest addition is “Meraviglia-Wonder” . Eccentricity, provocation and irony, typical of the Futuristic movement were the source of Giacomo Balla’s exhibition called “Futur-Fiore” at the Venice Biennale in 1926. Balla created a garden filled with artificial flowers for the exhibition. The flowers did not have any smell and were scented by the Author, bringing to life a totally unique expression and experience. It is an allegoric perfume filled with the ambition to scent a flower and set your imagination free.

The Hype Noses, created in France by renowned perfume masters, are long-lasting scented candles. A singular, elegant and sensual light, the collection of The Hype Noses candles evokes all the senses. The end result is the experience of design and fashion combined with innovation and tradition, working to offer a product with an aroma of a primitive and sophisticated fragrance. The elegant vegetable wax made of soya and palm is smooth, dense and creamy. Longevity, quality of the olfactory result, aesthetics and well-being are the main advantages of the wax of The Hype Noses. The wooden wick allows for an even and complete melting of the wax; the flame goes out without any emanation of smoke. The wooden wick of The Hype Noses emits a distinct yet subtle noise of the crackling of a fireplace. Some people would say they are the sound of light. This background noise is both striking and soothing. Overall, the scents are unusual, unique and beautiful to see, as they are housed in hand-blown glass vessels.